10 episodes
Word On The Street Andrew Street
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- Business
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5.0 • 2 Ratings
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With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their digital marketing strategies to the finish line. dealeromg.com info@dealeromg.com
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Using Recalls to Grow Service Appointments Through Social
In this Word on the Street podcast episode, Andrew Street and Sheila Pogue reveal an innovative and cost-effective approach for auto dealers to leverage social media and vehicle recalls to boost their dealership service and sales.
In the competitive world of automotive sales and service, dealerships constantly seek new and creative ways to attract customers. Traditional advertising methods often fall short, with many dealerships struggling to reach their target audience effectively. Andrew and Sheila share Dealer OMG’s innovative approach to gaining consumer traction with personalized recall ads specific to the consumer’s make, model and year vehicle.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
info@dealeromg.com
512-436-9677 -
Jon Loomer Shares His Social Media Journey
In this Word on the Street podcast episode, Andrew Street and Jon Loomer delve into the intricacies of online advertising. Should you optimize for volume of traffic or quality of traffic? Jon Loomer shares his experiences and insights on striking the right balance, considering the implications on cost and audience engagement.
From dissecting the limitations of optimization metrics to uncovering the hidden weaknesses in algorithmic placements, this duo uncovers the challenges advertisers face in today's digital landscape. Discover why assumptions can lead astray and how to navigate the complexities of ad placements to maximize campaign effectiveness.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
info@dealeromg.com
512-436-9677 -
Unlocking Profitable Ford Ad Campaign Strategies
Ashley Kilbarger explains how Ford dealerships use customized advertising strategies to achieve unique goals and produce exceptional outcomes.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
info@dealeromg.com
512-436-9677 -
How Dealerships Boost Growth with Organic Social
On this episode, Andrew Street, Jeff Hunter, and Ashley Kilbarger sit down to delve into the effective strategy of utilizing pre-existing resources to achieve sustainable growth through organic social media channels. Their insights are sure to provide valuable guidance for auto dealers looking to maximize their potential!
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
info@dealeromg.com
512-436-9677 -
Strategic Vendor Partnerships That Increase Dealer Profitability
Discover how Miqueias Braganca, Dealership General Sales Manager at Leif Johnson Ford in Austin, Texas, transformed challenges into opportunities and discover his strategies for beating sales goals year over year, finding innovative solutions, and standing out in a competitive market. Gain insights on fostering a customer-centric approach, celebrating small wins, and building a meritocracy that rewards hard work.
This episode dives into practical advice, insightful anecdotes, and motivational stories that will inspire you to create a thriving dealership culture. Explore Miqueias's secrets to success and unleash the full potential of your auto dealership. Tune in and equip yourself with the tools to implement impactful strategies that drive growth and propel your store to new heights.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
info@dealeromg.com
512-436-9677 -
Increase Your Dealership’s Retargeting Pool By 300%
Discover how dealerships are navigating the challenges of retargeting in a landscape of deprecating cookie use. In this insightful episode, Andrew is joined by special guests Chris Kerr and Sean McLean from Clarivoy as they delve into strategies that have helped identify and retain website visitors amidst the impact of iOS 14 restrictions and the widespread loss of third-party cookies across various platforms.
Through Clarivoy's innovative approaches, they have achieved an impressive 300% increase in DealerOMG’s retargeting audience size. Tune in to learn how DealerOMG and Clarivoy are working together to strengthen dealers’ paid social advertising. Have you seen reduced results on Facebook in recent years? The solution this partnership has created will return you to strong results.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
info@dealeromg.com
512-436-9677
Customer Reviews
This podcast is such a great resource for dealers!
Each episode is packed with information about social media strategies specifically for dealerships like the customer journey and helpful tips that you can implement at your store immediately. Each guest speaker is very knowledgeable and offers a different perspective of the industry and I think that is so helpful and important. Definitely looking forward to hearing more of this! Great work! 👏🏼