48 min
Work Flows: B2B Marketing Lessons from ClickUp’s Viral Studio Album with Chris Cunningham, their Head of Influencer Marketing Remarkable Marketing
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- Marketing
B2B content feeling a little limp and lifeless? We have the answer. The one thing that will give it life, improve brand recall, and make it universally appealing: Put it to music.
A Harvard study found that music is truly a universal language. Harvard correspondent Jed Gottlieb says, “Across societies, music is associated with behaviors such as infant care, healing, dance, love”...and work. And listening to music activates wide swaths of the brain, especially areas related to emotion. Simply put, using music in your marketing is your ticket to engaging and connecting emotionally with your audience, whoever and wherever they are. Including when they’re at work.
ClickUp is proof that music works in B2B marketing. They created the first ever full studio album from a tech company, and it took off. Featuring artists like Clever, who previously collaborated with Justin Bieber and Post Mallone, as well as Michael Minelli and Philip Good, the album has had over a million streams.
On this episode of Remarkable, we’re taking a beat to talk with Chris Cunningham, Head of Influencer Marketing at ClickUp, about the creation of their studio album, Work Flows. We’re learning from him about what it takes to make an album for a B2B company, how to make viral content, and the best way to leverage influencers. So put your headphones on and turn up the bass for this episode of Remarkable.
B2B content feeling a little limp and lifeless? We have the answer. The one thing that will give it life, improve brand recall, and make it universally appealing: Put it to music.
A Harvard study found that music is truly a universal language. Harvard correspondent Jed Gottlieb says, “Across societies, music is associated with behaviors such as infant care, healing, dance, love”...and work. And listening to music activates wide swaths of the brain, especially areas related to emotion. Simply put, using music in your marketing is your ticket to engaging and connecting emotionally with your audience, whoever and wherever they are. Including when they’re at work.
ClickUp is proof that music works in B2B marketing. They created the first ever full studio album from a tech company, and it took off. Featuring artists like Clever, who previously collaborated with Justin Bieber and Post Mallone, as well as Michael Minelli and Philip Good, the album has had over a million streams.
On this episode of Remarkable, we’re taking a beat to talk with Chris Cunningham, Head of Influencer Marketing at ClickUp, about the creation of their studio album, Work Flows. We’re learning from him about what it takes to make an album for a B2B company, how to make viral content, and the best way to leverage influencers. So put your headphones on and turn up the bass for this episode of Remarkable.
48 min