98 episodes

Official Work the System Podcast

Work The System Sam Carpenter & Josh Fonger

    • Business
    • 4.9, 43 Ratings

Official Work the System Podcast

    Small Business Tax 101: Building Your Financial Team

    Small Business Tax 101: Building Your Financial Team

    Taxes feel like the bane of all small businesses. However, according to ex-criminal-tax investigator Senica Evans, the trick to mastering small business tax is in creating a solid financial team and robust tax strategy from the very beginning.
    In this episode, Senica Evans, expert small business tax specialist, gives us common small business tax mistakes and straightforward strategic tax systems for SMEs. With a background in tax audits and criminal investigation, Senica gives poignant insights into small business tax compliance, state-registration, and IRS red flags.
    Senica vibrantly shares her own emotional journey of switching sides—from busting tax fraudsters to aiding SMEs in avoiding tax pitfalls. Generously imparting nuggets of wisdom from her eight years as an independent tax consultant, Senica gives actionable advice on hiring contractors vs. employees, hiring family, systemizing finances, finding the right tax advisor, and reducing tax deductions.
    In this episode we discuss:
    Common tax mistakes small businesses make
    Top tips for building a robust financial team
    Growth strategies for full tax compliance without overspending
    ----#Senicaevans #smallbusinesstax #SMBtax #SMEtax #taxadvisor #taxhelp #taxpodcast #taxsystems #businesstaxes #smallbusinesstaxadvisor #taxdeductions #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

    • 26 min
    How Books Build Credibility as a Thought Leader

    How Books Build Credibility as a Thought Leader

    Establishing yourself as a thought leader means proving your credibility in solving your customers’ problems. Mitchell Levy, thought leader expert and publishing guru, says that while the democratization of publishing (especially online) has meant anyone can publish any old nonsense, a truly valuable book is priceless in establishing credibility for thought leaders and entrepreneurs.
    In this episode, Mitchell Levy—global credibility expert—breaks down the tricks to building thought leaders, while explaining how to write an Amazon #1 bestseller to fortify credibility and expand entrepreneurial opportunities.
    Having published over 850 books and having penned over 60 books himself, TEDx speaker and Amazon #1 best-selling author Mitchell Levy is a true master on how to build credibility on a foundation of books.
    Inviting listeners to title books according to customer points of pain (C-POP), Mitchell gives a three-step method for pinpointing your C-POPs in strategy meetings and a list of social proof materials that build credibility, such as podcasts and interviews.
    Listen in for Mitchell’s advice on how to leverage your book to create partnerships and clinch speaking opportunities as an expert.
    In this episode we discuss:
    How to pivot to solve your customers’ pain points
    What drives your brand credibility and how to maximize this authority
    How to become an Amazon #1 best-selling author and convert this title to opportunities
    #amazonbestseller #mitchelllevy #credibility #brandcredibility #buildyourbrand #howtowritebooks #bookwritingtips #publishingtips #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

    • 34 min
    Physiotherapist to Business Consultant—Thriving with Systems

    Physiotherapist to Business Consultant—Thriving with Systems

    For business owners, the actual systematic working procedures of the business are usually secondary to the core services provided. However, as a physiotherapist and business systems expert, Robert Moss stresses smooth-running systems are the backbone of any successful enterprise, no matter the industry. Being the best physiotherapist wasn’t enough alone; Robert needed business systemization to thrive.
    In this episode, Robert Moss—top physio and WTS certified coach—gives us insights into how he applies systemized business design to streamline team management and scale his physiotherapy business. Providing real-world examples from his physio business, Robert delves into the strategic collaborative exercises he uses to identify and solve problems within his team’s workflow and automate marketing processes to ensure regular brand exposure. Diving into the seven key business principles he applies across his company when making decisions, Robert offers actionable insights into how to apply the Japanese concept of Kaizen to grow your firm one small step at a time. Going from physiotherapist to business consultant, Robert reflects on how he’d approach his physio business differently now. Robert cannot understate the importance of how integrating business systems has enabled him to boost accountability, productivity, and profitability.
    In this episode we discuss:
    ● Top communications systems to improve team workflows and collaboration
    ● The power of regular, closed-loop marketing systems
    ● How to improve accountability with business systems automation

    • 23 min
    CRM—Running Your Business through Excel Is No Longer an Option

    CRM—Running Your Business through Excel Is No Longer an Option

    Are you looking for ways to more efficiently manage your leads and therefore increase sales? In this episode, Resa Gooding, a prestigious HubSpot Platinum Partner, explains why all businesses can benefit from switching to a CRM. Based in Israel, Resa has over 12 years of agency experience assisting businesses of all types with marketing automation. She is an expert at analyzing the processes and systems related to lead management, and excels at helping companies restructure their lead capture and management systems for greater profit. Her clients include traditional companies that tend to be less tech savvy, as well as startups.
    In this episode we discuss:
    ● Why it’s time to upgrade from Excel or Google Sheets to a CRM.
    ● The advantages of HubSpot and how their CRM can help you learn more about your leads.
    ● Basic data points that can automatically be appended to a lead in a CRM system such as HubSpot.
    -----
    #ResaGooding #CRM #CRMsystem #CRMforhumans #MarketingAutomation #HubSpot #HubSpotPartner #Peoplesoft #ExcelVSCRM #GoogleSheetsCRM #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

    • 33 min
    How to Access Your Million-Dollar Client List

    How to Access Your Million-Dollar Client List

    When we consider that most business deals and new hires come through referrals, it seems foolish to ignore the potential million-dollar client list you may have locked within your own professional network. According to business breakthrough specialist Adam Kipnes, entrepreneurs are wasting enormous chunks of time chasing new leads when they should be categorizing their existing contact list. In this episode, Adam Kipnes—world-renowned marketing strategist and host of The Entrepreneur’s MBA podcast—delivers insightful lessons on how to scale your client base, advisory list, and referral network by reimagining lead conversion using the connections you already have. With over 25 years of experience working with small businesses, Adam coaches from the standpoint that companies struggle because what you’ve learned about marketing is wrong. Instead of starting with cheap, easy marketing campaigns, Adam gives actionable methods for reshuffling your contact list to pinpoint connections who can build and refer your business and identify potential clients. Adam invites listeners to take confidence in their ability to solve customer issues, and he offers robust strategies to diminish negative self-talk and establish brand trust with your target audience. Stressing the importance of providing real-world value to customers, Adam urges entrepreneurs to nurture B2C communication by asking what keeps your customers up at night? According to Adam, this is where you’ll convert most leads and find real, profitable value. Don’t miss Adam’s guide to making better business decisions with four easy questions.
    In this episode we discuss:
    The value of concrete strategic business planning vs. annual planning
    How to categorize your contact lists to identify clients, mentors, and referral partners
    Four important strategy questions to ask before making any business decision 

    • 31 min
    Making Money with Digital Marketing

    Making Money with Digital Marketing

    In this podcast, we discuss things very close to every entrepreneur’s heart—lead generation and customer acquisition. Our guest, Adam Lundquist, founder of Nerds Do It Better, shares valuable insights that he’s gained while driving growth for his customers through digital marketing. Join us as we navigate the multi-channel landscape, right from leads to deals. 
    In this episode, we discuss: 
    How to tailor your offer for each marketing medium to get the best results. 
    How to increase the speed of your response to queries. 
    Select digital marketing strategies that will grow sales. 
     
    We hope these tips help you to apply digital marketing to achieve your specific business goals. 
    -----
    #digitalmarketing #leadgeneration #AdamLundquist #Nerdsdoitbetter #PPC #FacebookAds #GoogleAds #PaidSearch #viralvideo #salesfunnel #microcommitment

    • 35 min

Customer Reviews

4.9 out of 5
43 Ratings

43 Ratings

Rachelrichards92 ,

YES!!!

Loved the episode with Janet Kafadar. It was SO refreshing to hear someone say “don’t leap yet... make consistent income first.” I totally agree. I also related a lot to her feelings on imposter syndrome as that’s exactly how I felt while writing both of my (now bestselling) books. Thank you for having her on! Love this podcast and highly recommend!

jacupstrawwn ,

Great Interviews, always something new

I love how much I learn from each interview. There is always something actionable. Thank you Josh.

James_Ash ,

Needs to refocus on specific WTS methodology

Initial two dozen or so podcasts are classic, but more recent interviews have drifted into a generic business podcast. Would like more of a deep dive on the SPECIFIC systems these businesses use. Current podcast is lacking detail and lacking the WTS framework. For inspiration see what the David Allen company has done with the GTD podcast

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