41 min
With Natalie Melton Working on It
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- Entrepreneurship
What do you think of when you hear or read the word “craft”? Is the marketing promise on an instant coffee “crafted with 100% arabica beans” or a person who patiently, skilfully and lovingly makes a product?
No wonder that “crafting” has become a marketing buzzword, because the real craft industry has exploded in popularity and generates an estimated £3 billion in sales in the UK alone.
In today’s episode I speak with Natalie Melton about how craft reinvented itself and what its role could be in the high street of the future.
What do you think of when you hear or read the word “craft”? Is the marketing promise on an instant coffee “crafted with 100% arabica beans” or a person who patiently, skilfully and lovingly makes a product?
No wonder that “crafting” has become a marketing buzzword, because the real craft industry has exploded in popularity and generates an estimated £3 billion in sales in the UK alone.
In today’s episode I speak with Natalie Melton about how craft reinvented itself and what its role could be in the high street of the future.
41 min