Small businesses react to a crisis in many different ways. Unfortunately, some see marketing as an unnecessary expense and cut it out of their budgets.
However, it’s times like these when staying in touch with your clients and community becomes more important than ever. Mischelle Davis, wife of Attorney Chris Davis of Davis Law Group in Seattle, says this is a “MacGyver marketing moment.” Mischelle and Tom talked about not contributing to the doom and gloom by looking for ways to be positive with your messaging.
Mischelle suggests making personal phone calls and sending care packages to make sure your clients know you care. How can you stay in touch with your list without being tone-deaf to the current situation? Find out how to be creative with your marketing instead of shutting it down.