World of Marketing 96: Marketing Your Voice World of Marketing

You might’ve heard Susan Berkley’s voice before because she’s the signature voice of AT&T and the branded telephone voice of Citibank. She’s our guest this week on the World of Marketing and she’s here to tell you about the world of voice acting and how she made it big. She’ll also tell you about the power of your voice, and the 4 vocal influence types. Tune into this episode and maybe you learn yours.
In this episode we cover:
The 4 vocal influence types How to get into voiceover work Susan’s story and how she made it big The craziest voiceover gig Susan ever did Susan’s biggest marketing mistake  
0:00 Introduction
2:49 The 4 vocal influence types
7:55 Getting into the voiceover business
11:48 The craziest voiceover gig Susan ever did
13:23 Financial viability of voiceover
16:45 How to get started in voiceover
18:29 Susan’s biggest marketing mistake
22:17 Masters of the spoken image