100 episodes

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

World of Marketing Tom Foster

    • Business
    • 4.6 • 10 Ratings

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

    Episode 220: From Army Medical Lab Tech to MedMal and Family Law Attorney With Diana Cupps

    Episode 220: From Army Medical Lab Tech to MedMal and Family Law Attorney With Diana Cupps

    Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together, they bring Diana’s experience as a U.S. veteran into every aspect of their business.
    Here’s a Glimpse of What You’ll Learn 0:00 Introduction
    6:38 Military Experience
    8:01 Why Diana Enlisted
    10:11 Vets Supporting Vets
    11:08 Why Go Into Law?
    12:42 Personal Experiences With Lawyers
    15:48 Informal Legal Training
    17:22 Military Lessons Learned
    21:00 Military Teamwork vs. Legal Teamwork
    23:50 Advice for Vets Considering Law School
    24:27 Pitfalls of Becoming a Lawyer
    26:02 Unique Perspective as a Veteran
    28:55 Mentorship & Assistance for Vets
    29:42 Biggest Legal Marketing Mistake
    31:31 Biggest Marketing Success Story
    32:41 Closing Thoughts
    Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can.
    Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
    - Diana and Troy Cupps of Diana the Lawyer
    This episode is brought to you by Foster Web Marketing.
    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
    Our award-winning marketing and systems solutions are what set us apart from everyone else.
     

    • 33 min
    Episode 219: Building Upon Your Niche With Kevin Mottley

    Episode 219: Building Upon Your Niche With Kevin Mottley

    Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you’re thinking about growing within a niche field of law, be sure to listen closely.
    Here’s a Glimpse of What You’ll Learn 0:00 Introduction
    0:49 How Kevin Got Started
    3:40 First Brain Injury Case
    5:13 Prior Legal Experience
    7:28 Helping People With High Stakes
    9:23 Recognizing Potential in a Case
    16:16 Reviewing Cases for Other Lawyers
    19:56 Knowing When to Refer a Case
    21:23 “Bespoke” Cases
    25:38 Habits for Success
    27:30 Referring Cases to Kevin
    30:02 Closing Thoughts
    Kevin was part of the team that landed the largest verdict in Virginia federal court and the largest verdict in a brain injury case in 2023. His practice is a top-notch example of how to pick a niche and grow within it. From his early days as a defense litigator to reading the thoughts and words of Mark Lanier (someone he considers one of the greatest trial lawyers in the world), and then to building his firm within the TBI niche, Kevin is a force to be reckoned with! Reach out to The Mottley Law Firm today if you or a loved one have experienced a TBI or you have a client that is currently dealing with one.
    Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
    - Kevin Mottley of The Mottley Law Firm
    This episode is brought to you by Foster Web Marketing.
    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    • 32 min
    Episode 218: From Marine to Consumer Financial Protection Attorney With Mike Cardoza

    Episode 218: From Marine to Consumer Financial Protection Attorney With Mike Cardoza

    Mike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company, a debt-collection agency, and a major regional high-volume debt-collection law firm. He now brings his experience and skill to exclusively help consumers, and he has truly created an excellent law firm.
    Trained as a trial attorney in the U.S. Marine Corps, Mike Cardoza has tried countless cases in federal and state courtrooms. As a veteran of the war in Iraq, and following additional assignments overseas and in the courtroom, he has now retired from the U.S. Marine Corps Reserves as a colonel and continues in his legal career.
    Here’s a Glimpse of What You’ll Learn 0:00 Introduction
    3:45 Military Experience
    7:38 Marketing Military Service
    9:45 Mike’s Career Path
    12:40 A Military Lawyer’s Role
    14:05 Leaving the Service
    14:46 Challenges Transitioning to Civilian Life
    18:14 Military Versus Legal Training
    21:16 Positives of Mike’s Practice
    23:40 Career Advice for Vets
    26:43 Pitfalls & Setbacks
    29:10 What Lawyers Should Avoid
    30:40 A Veteran’s Perspective
    32:11 Importance of Military Experience
    34:30 Learning to Be a Marketer
    38:10 Paying Attention to Your Marketing
    41:43 Finding Your Niche
    46:31 Overqualified as a Civilian
    48:58 Mentoring Lawyers
    50:36 Building Something That Lasts
    52:14 Hire People Who Are Smarter Than You!
    53:55 Closing Thoughts
    Mike is the author of The Secret World of Debt Collection: Beat Collectors at Their Own Game and is a regularly featured speaker and commentator on consumers' rights and credit reporting. Mike founded The Cardoza Law Corporation to share the truth about consumer credit and finance with clients and be their “partner in prosperity.” If you are going through the hardships of financial instability due to debt collectors and creditors, be sure to contact The Cardoza Law Corporation today!
    Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
    - Mike Cardoza of The Cardoza Law Corporation
    This episode is brought to you by Foster Web Marketing.
    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
    Our award-winning marketing and systems solutions are what set us apart from everyone else.
     

    • 56 min
    Episode 187 REMASTERED: How to Build a Successful Niche Business With Kevin Mottley

    Episode 187 REMASTERED: How to Build a Successful Niche Business With Kevin Mottley

    This week we are remastering a favorite of ours from this time last year.
    Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the country to provide referrals to the right legal team for people’s cases. His journey to where he is today is one of grit and determination. If you’re thinking about growing within a niche field of law, be sure to listen closely! Also, be on the lookout for a follow-up episode with Kevin that we recorded earlier and are planning to push out later this month!
    Here’s a Glimpse of What You’ll Learn 0:00 Introduction
    3:05 How Kevin Got Started
    5:09 Focus In & Find Your Perfect Client
    8:30 Bespoke Cases
    11:25 “What Did I Learn” Memos
    13:36 Working With Other Lawyers
    15:42 A Good Case in Federal Court
    17:51 Complexities in Kevin’s Cases
    19:49 Working as an NFL Player’s Agent
    22:16 When Kevin Met Tom
    24:00 Finding Your Niche
    27:52 Being the Best at What You Do
    33:00 Focus on Details
    35:23 Closing Thoughts
    Kevin’s practice, the Mottley Law Firm, has brought in impressive settlements for his clients. In fact, in 2023, Kevin was part of the team that landed the largest verdict in Virginia Federal Court and the largest verdict in a brain injury case. If you or a loved one is in need of serious firepower to take on a TBI case, be sure to contact his law firm today.
    Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
    - Kevin Mottley of The Mottley Law Firm
    This episode is brought to you by Foster Web Marketing.
    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    • 38 min
    Episode 217: Roadmaps to Success and the Power of Learning With Sean Campbell

    Episode 217: Roadmaps to Success and the Power of Learning With Sean Campbell

    Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you’ve heard of to the sale of his first company, as well as the growth of delivery, sales, marketing, and operational practices inside professional services firms. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.
    Here’s a Glimpse of What You’ll Learn 0:00 Introduction
    2:02 Get to Know Sean
    4:02 Working With Microsoft
    8:09 Working With Cloudflare
    11:36 Learning & Teaching
    13:17 Creating Roadmaps to Success
    15:54 Doing the Research
    18:30 Changing Through Business
    20:29 Sean’s Mentors
    24:25 Presidential Biographies
    25:46 Sean’s Philosophy
    27:51 Selling the First Company
    31:44 Daily Rituals & Routines
    34:56 Craziest Thing Sean Has Done
    39:31 Closing Thoughts
    Market research is arguably the most important aspect of any go-to-market strategy today. What good are your marketing and branding assets if you don’t know who’s in your audience? Understanding the reality you place your business in is crucial to getting off the ground. As they say, “The first million is always the hardest.” So it’s highly advisable that you put your best foot forward before you even start walking. Market research and customer understanding will get your business on the path to success when you’re trying to figure everything else out along the way. For more information on getting market research for your business, be sure to check out Cascade Insights.
    Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
    - Sean Campbell of Cascade Insights
    This episode is brought to you by Foster Web Marketing.
    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    • 40 min
    Episode 216: Adaptability and Resilience in Podiatry With Nathan Ivey

    Episode 216: Adaptability and Resilience in Podiatry With Nathan Ivey

    Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.
    Here’s a Glimpse of What You’ll Learn 0:12 Introduction
    3:32 Is There a Secret to Podiatry Growth?
    7:38 How Nathan Got Started
    10:41 Building Without a Guide
    12:16 Nathan’s Background Outside of Work
    13:35 Setting Up Shop in Albuquerque
    15:37 Obstacles in Taking Over a Practice
    20:09 The Necessity of Resilience
    22:37 Marketing Before FWM
    25:20 Modernizing Marketing With FWM
    29:50 Performance Improvements With FWM
    32:41 Flying From Practice to Practice
    35:19 Dealing With Social Anxiety
    40:19 Nathan’s Best Piece of Advice
    41:23 Nathan’s Daily Rituals
    44:29 Closing Thoughts
    You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend, and like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.
    Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
    - Dr. Nathan Ivey of New Mexico Foot and Ankle Institute
    This episode is brought to you by Foster Web Marketing.
    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    • 47 min

Customer Reviews

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10 Ratings

10 Ratings

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Great show!

Tom, host of the podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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