World of Marketing Tom Foster

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:50 Tracy’s Accident
4:25 LinkedIn Achievements
6:16 Using LinkedIn as a Lawyer/Doctor
8:27 Story-Driven Marketing
12:56 Optimizing Your LinkedIn Profile
15:13 Importance of Referrals
18:41 Tracy’s Current Clients
21:21 Worst Mistakes to Make on LinkedIn
23:17 Maintaining Client Focus in Marketing
27:26 Content and Lead Generation
29:15 Building Relationships on LinkedIn
32:43 Lifelong LinkedIn Connection
41:02 Wrapping Up
41:58 www.TheUltimateProfileChecklist.com
Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Tracy Enos, LinkedIn Expert Advisor
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
 

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:24 Paul’s Business Mentality
3:59 How Paul Got Started
5:25 Every Market Is Different
7:46 Discussing AI
12:10 How to Market Phone Numbers
16:59 Being Accessible for Potential Clients
18:35 Best Phone #’s Paul Has Put Out
21:58 Breaking Routine
25:13 Importance of Intake
29:53 Importance in the Legal & Medical Fields
33:56 Conference Recommendations
45:11 Working in Film
51:03 Wrapping Up
RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number. 
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Paul Faust of RingBoost.com
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
 

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:06 About Simone and DHC Law
5:43 Working With a Team of Specialists
9:32 The Value of Staying in Contact
13:08 Redesigning and Tweaking Your Website
17:07 How FWM Stands Out From the Crowd
20:18 Be Honest, Invest, and Delegate
24:38 Wrapping Up
DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real estate and association law, as well as all manners of litigation. They pride themselves on their boutique approach to law for their clients within Florida. They also have a robust and experienced array of referral partners for prospective clients who have needs outside of their regions of expertise. Be sure to check out their team online through their website, YouTube channel, and social media!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Simone DeLoach of DeLoach, Hofstra & Cavonis, PA
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:05 How CathCap Got Started
3:44 What Do Fractional CFOs Do?
8:05 CathCap’s Ideal Clients
9:14 A Case Study on How CathCap Works
13:40 Understanding the Value of a True CFO
17:24 Book Alert: Exit On Top by Brooke Lively
22:25 The Key to Valuing a Law Firm
30:21 Me Inc. vs. A Branded Company
35:00 What Profit Actually Consists of
36:18 Wrapping Up
CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
 

Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:12 How Stephanie Got Started
4:10 Deciding to Leave Big Law
5:41 Creating the ‘Lawyerist Podcast’
7:15 What Stands Out About Lawyerist
10:20 Process of Coaching Lawyers
15:39 Coaching Different Kinds of Lawyers
18:15 Biggest Client Success Stories
22:05 Stephanie’s Mentors
23:24 Daily Rituals and Routines
25:20 Wrapping Up
Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what you need to know about running your firm and getting more out of it. This isn’t a program that will tell you to simply charge more and work less. Instead, they work with you to develop solutions to your problems that keep work interesting. Check out the Lawyerist team today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Stephanie Everett of Lawyerist
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:47 How Steve Got Started
3:20 Sales-Free Methodology
5:34 Importance of Legal Marketing
7:17 Steve’s First Client
10:06 Niche Legal Fields
12:36 Successful Lawyer Training
17:42 Steve’s Biggest Success Stories
21:37 Steve’s Biggest Mistakes
23:55 Managing Legal Wear & Tear
28:00 Steve’s Mentors
30:40 Daily Rituals and Routines
32:20 Wrapping Up
Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish consistently strong years of success in your firm. Discover the secret to their “Sales-Free Selling” program to see how you can improve your results with them. Enjoy your career and become that lawyer with Fretzin.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Steve Fretzin of Fretzin, Inc.
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.