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WoM 103: When to Follow the Trend With Joshua Lenon
Joshua Lenon knows a lot about enhancing law practices with technology. That’s because he’s the Lawyer in Residence over at Clio, and he spends his days finding ways to get lawyers and tech companies working better together. You’d be hard pressed to find anyone out there more knowledgeable on the subject than this guy!
But, while Joshua always has incredible insights to share with us, the coolest part about today’s episode is that he came to us armed with super-fresh, real-world data from Clio’s 2021 Legal Trends Report.
If you’re not familiar with Clio’s annual Legal Trends Report, you’re definitely in for a treat.
This is incredible stuff—the kind of knowledge that you can really use to improve your life and your business in measurable ways!
Watch this episode of the World of Marketing now to learn more about:
1:08 Growth Overnight
3:21 Joshua's Background
8:13 Legal Trends Report
10:08 Law Firm Variability Bell Curve
15:12 Things Lawyers Have In Their Favor
19:12 Take Advantage of Conveniences
23:48 Proper Time Management is Key
26:58 Discounts Are Habit Forming
31:01 Proper Outsourcing is The Way To Go
36:33 Times Are Changing -- Get Excited
36:55 Clio & DSS Integration
38:40 Clio Software Can Change Your Life
WoM 102: A Path to a Million with Kim Walsh Phillips
There are people out there who have millions of followers on social media. They're also making millions of dollars, all while doing nearly the same things you're doing—well, almost. They're flying first class and never looking back. If you want to achieve that level of success, you have to step back and recognize some important truths.
Newsflash—IT'S ACTUALLY NOT DIFFICULT. It begins with an inward look toward what is important. It starts with you, your family, and getting your priorities straight. Only then can you look outward and determine the steps you need to take to become the successful self you know you can be.
Kim Walsh Phillips has walked that path, and she's honored us this week with her story on how she made it—and she's telling you how you can too.
It's not every day a business owner and self-marketer ends up influencing a million followers, but Kim has earned it. I'm not one to overstate the facts, and as a marketer myself with similar goals, her message speaks to me. I think it will speak to you, too. After all, we're in this together as we strive toward success and true inner meaning in what we do.
Let's kickstart 2022 right with some proper motivation!
2:41 Moment of Realization
3:52 Digital and Online Doesn't Work? Explain THAT
4:26 It is about HOW YOU USE IT
5:21 Big Social Media Lessons!
7:39 Secrets To Effective Social Media Marketing
8:34 Being Clear With Your Messaging
10:58 Kim's Intake Process
12:40 The Most Amount of Results In The Least Amount of Time
15:05 Repurpose What You’re Already Doing
15:57 Define it Before You Refine It
17:09 Kim's Niche and Finding Yours
WoM 101: Genius Marketing By A Genius Marketing Director
Alex Frees is the son of a mensa, and it shows. He’s been able to bring his company, Credit Suite, from a 5 million dollar to a 15 million dollar company. Yes, he tripled it. He hasn’t done it alone though. He has used his connections and support from the tried and true successors in addition to his own genius to make that happen. Tune in to learn how he did it, we promise you will learn something new.
Watch this episode of the World of Marketing to learn more about:
2:42 The influence of elder geniuses
4:18 Why Credit Suite and finding meaning in your work
7:52 The growth of Credit Suite and Alex’s role
13:36 The biggest marketing mistake of complacency
17:19 Identifying your complacency
21:08 Alex’s biggest marketing victory
24:54 The Funding 30 Challenge and its massive impact
World of Marketing 100: Understanding How SEO Truly Operates
Have you ever flexed your brain so hard that you actually understand how Google works? Yeah, me neither, but Jamie Kelly (aka “The Professor”) has, and in this podcast, he’s going to do it to your brain too. But don’t worry, it will be well worth your time. We all know that we are at Google’s mercy when it comes to SEO, but if you tune into this—really tune in—you will learn some things that very few people know. Think you can keep up? I KNOW you can.
Watch this episode of the World of Marketing to learn more about:
Local SEO execution How to manage review generation Why you need accuracy and consistency in your local citations Youtube integration The impact of written content How to establish a production schedule The 4 major elements of content Importance of page headlines Intricacies of internal linking How to streamline your social media efforts Take breaks if you need to because it is a lot to take in! But be sure to watch the whole thing—you’ll be glad you did.
World of Marketing 99: Combatting Depression in Your Business and Your Life
On this week’s episode of the World of Marketing, Chris Mullins is here to put it to you straight. Depression is rampant, and it’s not being taken seriously enough. Sometimes, you don’t even notice you have it yourself—that’s why we need each other. It’s also why Chris is passionate about eradicating the factors contributing to this disease.
Here’s what Chris has to say about how she manages it, how it’s impacting your business, and how to begin fixing it:
Trusted clients (managing partners, lawyers, intake specialists, etc.) share with me privately about their struggles with depression, mental health, and feeling like they aren’t good enough. Suicide rates for lawyers are now at an all-time high—overtaking dentists who used to rank at the top of the list. I can relate. I struggle with depression and trauma. Intake specialists, lawyers, and law firm staff struggle greatly with mental health, but NO ONE IS TALKING ABOUT IT AT THE LAW FIRMS. NO LAW FIRMS THAT I KNOW OF ACROSS THE COUNTRY TALK ABOUT IT ON A REGULAR BASIS TO HELP THEIR TEAM MEMBERS GET THE SUPPORT THEY NEED. I want to help bring even more awareness to the link between depression and suicide and encourage law firms to take steps to address this critical issue—even if it’s a slow start for them. They need to be encouraged to just begin. My private clients vent to me about this. I coach and guide them with the cultural changes they need to start making, and I keep it simple so they will just begin to focus on this epidemic. Of course, it goes without saying that providing this type of support and help to all team members will absolutely help with staff retention as well as performance.
Watch the episode to get an inside look at the war on depression as Chris and Tom admit to battling it themselves. This is an interesting one you don’t want to miss!
Nami.org Recoveryinternational.org Crisistextline.org text 741 - 741 Lawyersdepressionproject.org
World of Marketing 98: An Ace Podiatrist Marketing Director
Growing a podiatry practice - that's what Jessica Taveras has accomplished once over the course of 13 years, and it's an experience of tremendous value. She’s here with us today to tell us how event coordination, community building, and proper marketing accomplished that task. Jessica was an essential part of what got Dr. Peter Wishnie across the finish line, and here to help you make it there too in this episode of the World of Marketing.
The 4 Pillars of Marketing Why you need a marketing director The dynamics of hosting events How to build a community Event marketing essential tips
Tom, host of the podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!