68 episodes

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

World of Marketing Tom Foster

    • Marketing

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

    World of Marketing 21: You Only Get One Shot, Take It

    World of Marketing 21: You Only Get One Shot, Take It

    As you start your career, you pack in all the experiences you can to make yourself a more valuable employee. You might switch firms along the way, but you’re always learning and becoming more confident in your skills.

    But, life doesn’t always go the way you planned, and you may find yourself forced to make a life-changing career decision. Virginia Attorney Kevin Mottley used that turning point to open his own firm specializing in brain injury cases. Kevin and Tom talked about how he started his firm from scratch, and why he recommends other lawyers do the same if they have that urge.

    Kevin still has a fire in his belly for trying cases, and his clients know how passionate he is about their stories. What tactics do you use to juggle everything in your firm, and still make your clients feel important? Find out how Kevin manages his firm while still staying calm as he prepares for very consuming trials.

    • 31 min
    World of Marketing 20: Putting a Cultural Spin on the Law with Antonio Gastelum

    World of Marketing 20: Putting a Cultural Spin on the Law with Antonio Gastelum

    Where you come from and how you grew up often influence your path in life. You either embrace it and let it guide you or go in a completely different direction.
    Being exposed to two different cultures gives you a unique perspective, as well as the opportunity to serve a niche market. California attorney Antonio Gastélum and his wife, María Elia, have built a firm that focuses on helping Latin Americans with all of their international estate planning and business needs. Antonio and Tom talked about how each family is different, and how his firm takes a personal approach to learn the best ways to protect his clients.
    Antonio’s tagline is “We speak your culture,” and his primary website and both of his books are written in Spanish. What extra things do you do to help your clients trust you and feel comfortable? Find out how Antonio’s personal approach strengthens his relationships and leads to more referrals.

    • 25 min
    World of Marketing 19: Beyond the Endzone With Brian Mitchell

    World of Marketing 19: Beyond the Endzone With Brian Mitchell

    In the game of life, the experiences you have early on can shape how you see the world. It is up to you to decide how you use what you have learned moving forward.
    It doesn’t matter where you start out, if you put in the hard work and dedication, you can do anything you want. Washington Redskins legend Brian Mitchell grew up in Louisiana, and was the youngest of seven children. He learned the value of working hard from the example set by his father. Brian and Tom talked about how he grew up feeling like the richest person in the world because he was loved and he never wanted for anything.
    Brian uses the lessons he learned throughout his life to inspire others by speaking to them about the power of dedication, consistency, and believing in yourself. What life lessons could you use to help others? Find out how Brian bases his life off of heart, and how he continues to find success in whatever he does.

    • 32 min
    World of Marketing 18: Kevin McManus - In Politics and Law, It’s All About Mindset

    World of Marketing 18: Kevin McManus - In Politics and Law, It’s All About Mindset

    Throughout your professional life, you have certain experiences that shape how you approach situations and what direction you take with your career. It also helps if you have a clear idea of what’s most important to you, and how to go after it.
    For some, it’s pretty simple to choose what their end goal is, but the path isn’t always clearly defined. Kansas City Attorney Kevin McManus has always liked the idea of helping people, whether it be through practicing law or in his political career. Kevin and Tom talked about how developing the right mindset can lead to designing the life you really want to live.
    Kevin uses community marketing, including handwritten notes, to connect with people and let them know he truly cares. What personal things do you do to connect with your community and clients? Find out how Kevin’s public service and community involvement have strengthened his brand.

    • 25 min
    World of Marketing 17: Adam Rossen - Real Life is Definitely Not Law & Order

    World of Marketing 17: Adam Rossen - Real Life is Definitely Not Law & Order

    When you’re planning for your future, reality and what you envisioned it to be are sometimes quite different. You might have all these great ideas, but when it comes down to it, luck and opportunity are what really work.
     
    It’s really about planning ahead and taking what life hands you, and then adapting to make your practice what you want it to be. Florida Attorney Adam Rossen took advantage of criminal defense opportunities in law school to get a leg up on his classmates. Adam and Tom talked about how he secured speaking opportunities at traffic court and counselor conferences to help educate others, but to also bring business into his firm. 

    Adam believes in giving his clients a Ritz Carlton experience, and making sure they know they are cared about and valued. What do you do differently to make sure your past clients are referring others to your firm? Find out how Adam’s marketing efforts have led to an increase in referrals and reviews.

    • 35 min
    World of Marketing 16: AJ Yolofsky - From Marine to a Star Estate Planner

    World of Marketing 16: AJ Yolofsky - From Marine to a Star Estate Planner

    As your career progresses, you get a feel for what you like to do and don’t like to do. You also learn what you would do differently if you went out on your own.
    So, you take the leap and start your own firm, but then you realize you really aren’t sure how you’re going to make money. Florida Attorney AJ Yolofsky knew litigation wasn’t at the top of his favorites list, so he decided to go into estate planning and corporate law. AJ and Tom talked about how he has developed his marketing and runs his business based on principles he learned in the Marines.
    AJ stresses education at every level and demands excellence at every level. Have you been providing your team with everything they need to succeed? Find out how AJ and his team are constantly working to be better than they were yesterday.

    • 34 min

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