This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
World of Marketing Introduces Lawyer Success Stories
Bob Battle is a Virginia-based veteran DUI, traffic, and criminal lawyer with more than 30 years of experience. Bob created his law firm, Bob Battle Law, where he focuses on providing an expert defense to people charged with serious traffic offenses in federal and state courts. Bob attended the University of Notre Dame and later earned his law degree from William & Mary Law School in Virginia.
Chip Franklin is an award-winning and longtime producer, writer, filmmaker, and talk show host whose creative content has reached millions of views. Chip also devotes his time to music and stand-up comedy, but above all, his true passion is creating content that is seen and heard across multiple platforms.
In this episode… To be heard in the vast digital space of the internet, your content needs to be noticed. Reaching a desired viewership can seem daunting, but there are strategies to help expertly market your business on social media.
The demand for consumable content has increased exponentially over the last decades. It’s time your business takes advantage of the platforms that allow you to directly communicate with potential clients. By creating quality content that represents your business and emphasizes your products, you can expand your audience reach with minimal effort. Stay tuned to find out some of the best content creation practices that can boost your business’ marketing strategy.
In this episode of The World of Marketing, Tom Foster Jr. is joined by Bob Battle, expert traffic and criminal charges lawyer, and Chip Franklin, an accomplished talk show host and producer. They discuss effective marketing strategies for different platforms, the benefits of linking social media to your website, and finding the best creative approach. Bob and Chip also share their expert tips on building a good partnership with clients and how to start creating relevant content for your business.
How To Build a Successful Niche Business
Kevin Mottley is a lawyer and owner of The Mottley Law Firm which is comprised of legal professionals specializing in brain and personal injury litigations. Kevin’s true passion lies in representing traumatic brain injury(TBI) survivors, as it requires diligence, a special approach, and an understanding of current advances in the medical field.
In this episode… When people have a specific health problem, they typically go to a specialist and not just any general practitioner. However, in such a generalized market, it becomes increasingly difficult to find the right service or product that best suits our needs.
That is why business niches are so important. Serving a specific niche caters to people who know what they are looking for and who value quality above all. Setting a focus for your business is crucial for establishing successful competitive strategies that set you and your business apart by displaying professional credibility and responsibility.
In this episode of The World of Marketing, Tom Foster Jr. welcomes Kevin Mottley, lawyer and owner of The Mottley Law Firm. They discuss Kevin’s career evolution in the legal industry, what to expect when starting a niche business, why establishing a business focus is an important first step, and how to stand out from other professionals. Kevin shares valuable tips on building proper business credibility and lasting client connections.
Gretchen Upright, Who Started the Company With Tom, Retires After 15 Years
Gretchen Upright has been the Senior Project Manager, and later the COO, at Foster Web Marketing. Her outstanding technical skills allowed her to develop an impressive career in finance and marketing, excelling at leadership and operation positions. Gretchen is now happily retiring to start a new chapter in her life and pursue other interests.
In this episode… Nothing can compare to the experience and skills gained through time and dedication. However, developing certain abilities during our careers can make a great impact on industries, technologies, businesses, and even people.
A 15-year-long partnership comes with business achievements and milestones that are hard to summarize. As Tom and Gretchen recall the amazing progress they have made over the years, they also share some valuable strategies and tools for building trust within a team and recognizing talent.
In this episode of The World of Marketing, Tom Foster is joined by Gretchen Upright, COO at Foster Web Marketing. They discuss the challenges of establishing clear communication with clients, how creating a trusting environment can translate to better decision-making, working with people’s strengths and talents, the benefits of using DDS for your business, and the lasting impact of Gretchen’s work.
Building a Law Firm With a Purpose
Brenda Geiger is the Founder and CEO of Geiger Law Office, a law firm that specializes in estate and asset protection solutions. Aside from being a successful lawyer, Brenda is also an active public speaker and coach on a variety of business protection topics. Her passion for law and business drove her to author several books, including Estate Planning Secrets of the Affluent.
In this episode… As many lawyers are not well-versed in business solutions, it can be daunting to start a law firm from the ground up. However, with the right resources, legal professionals can create their own career paths in this dynamic industry.
With optimized coaching strategies, lawyers can work towards creating a successful business. Maintaining competitiveness is a challenge, however. Personalized solutions and resources can help achieve the business stability that every entrepreneur and business owner strive for.
In this episode of The World of Marketing, Tom Foster Jr. is joined by Brenda Geiger, Managing Attorney at Geiger Law Office. They discuss the challenges of starting a law firm, the evolution of business solutions and practices, the best business coaching resources to help you achieve stable success and growth, and effectively managing the course of your company.
The Future of AI in Business
Pooya Abka is the CEO and Co-founder of Intaker, which develops interactive chat solutions for law firms. Pooya’s marketing expertise comes from previous experience as a digital consultant and his various entrepreneurial ventures, including assisting start-ups from the ground up. He earned a bachelor’s degree in engineering from The University of Sheffield and a master of science in management from Imperial College in London.
In this episode… Sometimes, problems require professional solutions that take more time than people are prepared to sacrifice from their busy lives. The question then becomes: how can businesses adapt to client needs even before making first contact? Can AI help clients find the right business that suits their needs?
The truth is that AI is very much imbued in every technology we use today. However, in business, AI has become a powerful tool that can help bridge the gap in communication between consumers and producers. In a way, companies can reach more potential customers by leveraging AI technology that improves the base client experience. Business automation processes have the potential to revolutionize client communication as a whole.
In this episode of The World of Marketing, Tom Foster Jr. welcomes Pooya Abka, CEO and Co-founder of Intaker. They discuss the enormous impact of AI on technological advancements and business solutions, building rapport with clients through different media communication formats, the pros and cons of automation processes, and understanding the client experience. Pooya also shares the best resources for young CEOs and how to effectively learn from the most common business challenges.
Fundamental SEO Tools to Level up Your Marketing Strategy
Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben’s deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State University.
In this episode… The rapid change in digital marketing trends can greatly affect company strategies. So, what can help your business decide whether or not to invest in change?
As leading search engines develop more specialized features to improve both the developer and user experiences, it’s crucial to know what to look for when adapting your marketing strategies. By understanding the benefits of utilizing Google’s most effective SEO tools, companies can make informed decisions that can significantly increase business discoverability and profitability.
In this episode of The World of Marketing, Tom Foster Jr. is joined by Ben Breslerman, Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. They talk about the benefits of Google’s key search tools, optimization strategies for different mediums, ways to utilize Google’s SEO features, how to make your long-form content land on the first page, and improving end user experience through content optimization.
Tom, host of the podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!