Worth Every Penny Joycast

Sarah Petty
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Worth Every Penny Joycast Podcast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.joyofmarketing.com www.instagram.com/sarah.petty www.facebook.com/thejoyofmarketing

  1. SEP 10

    #228: How This Single Mom Turned $555 Sessions Into Average Orders of $2,834 Real FAST, In A Small Town

    If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you.    Today I’m joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter.     She gets candid about things like:     Finding right-fit clients in a small town.   Investing in her business when it hadn’t made much yet.   Transitioning from digital files to the boutique model.  Feeling stressed, tired, and like she wasn’t doing enough as a mom while she was building her photography business.  Building her confidence in sales.    So if you want to take your photography business seriously and hear from someone who took action even when it felt scary, hit play and get ready to feel inspired!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-228 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    23 min

  2. SEP 2

    #227: 7 Big Takeaways From a $10,000+ Day of Selling Portraits

    One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you’re starting from scratch.    Most photographers think it’s all about their photography, but there’s actually a lot more involved in selling your art for thousands of dollars.    The thing is, if you don't have a strategy for helping clients make their decisions, or you don't understand sales psychology, your orders are probably all over the place and unpredictable.   So today, I’m going to:    Take you behind-the-scenes of my client’s TWO sessions (that in total generated $10,000 in one day)  Walk you through my thought process when a client says, “Sarah, just help me make my house look amazing!”  My file naming system that greatly reduces overwhelm.  The easiest way to give a client momentum during an ordering session.  My response if a client is surprised by the price of my photography.    So if you want to feel confident about your selling process, hit play and let me take you behind-the-scenes!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-227 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    37 min

  3. AUG 27

    #226: I Did the Entire Sales Process For One of My Students. You Will NEVER Believe What Happened

    Have you ever wondered what it would be like if we teamed up? If YOU did the photography and I did the selling?    Every summer, we invite our Peak Performance Coaching students to one of our students' studios somewhere around the country. We've only done it twice, but it was such a hit last year that everybody was itching to do it again!    The deal is that the host photographer is responsible for getting the client and doing the session… and I do the presentation.   Amy Yang (a student and coach leader in our Peak Performance Coaching program) was our host photographer recently, and we had such a fun journey working together!    I want to tell you all about it because:    Amy has great insights about feeling the PRESSURE to get a client (and the right client, at that).  How she expertly ran a session with two parents and two children (5 and 7).  The difference between how Amy photographs and how I photograph and what that meant during the sales process.  How I got the client comfortable and let them know I'm there to help them.  We go deep into supporting a client while they’re feeling emotional.    So if you want to deep dive into the presentation process and feel inspired to make your own big sales, grab a cup of tea and hit play!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-226 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    47 min

  4. AUG 20

    #225: From Part-Time Physical Therapist to Full-Time Photography: Liz's Journey to Living Her Dream

    If your photography is a “side hustle” or you’re trying to balance family life and work life, then this episode is for you.    Liz Schmidt, mom of two young kiddos, was trying to do it all and finding herself missing key moments at home.    During her transition from physical therapist to full-time boutique photographer, she dealt with things like:    Wondering if she had enough business knowledge to make the shift.  Trying to mimic what other photographers in her area were doing (and feeling frustrated when it didn’t work).  Wanting to give so much to her clients but feeling like she needed to get them “in and out” so she could make enough money. Giving up her “guaranteed” income and wondering where the money was going to come from every month.  Talking to her spouse about leaving her job to become a photographer.  Taking action and refusing to get stuck in learning mode.  Investing in education she needed to make her photography business a success.  Working in her business part-time so she can be with her family and put them first.    I’ll spoil the ending for you… in her first year with us, she nearly tripled what she brought in the previous year when she was trying to do it on her own with mini sessions and digital files.    So if you want to make the shift from side hustle to full-time (or part-time) just like Liz did, hit play and get ready to feel inspired! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-225 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    24 min

  5. AUG 13

    #224: Avoid This: 3 Costly Brand Disconnects That Make People Pay You Less

    Have you ever wondered if the branding for your photography business is up to snuff?    Maybe you see everyone else’s websites and social media and compare your own…     Maybe you’ve developed a few different logos for yourself and nothing ever really stuck…    Or maybe marketing totally overwhelms you and you wonder if you’re even going in the right direction with your brand…    Today I’m sharing the top 3 marketing faux pas to AVOID as a portrait photographer.    Tune in to learn things like like:     My biggest marketing takeaways from working at a large agency and at Coca-Cola.  The weird way people make a nearly instant determination about how professional you are.   One of the top things I look for in a brand (that photographers often miss).  What your brand actually is–not just colors and logos.  Why I actually DON’T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools).    So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-224 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    13 min

  6. AUG 6

    #223: The Epiphany: What I Learned from a Friend that Changed My Approach to Vendors

    Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them?    Maybe you feel desperate when you’re approaching them…    Or maybe you feel like you’re drowning and it’s hard to invest in someone else's business…    I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding photographer, I had my mind blown.    Early in the conversation, he told me what the FIRST THING he does when he goes to photograph a wedding… and it stopped me in my tracks.    Bottom line: If you want to get more partnerships and referrals as a photographer, you HAVE to pop on this Joycast episode.  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-223 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    13 min

  7. JUL 30

    #222: How This 17-Year Professional Photographer Turned Her Business Setback Into A Massive Success Story

    Have you ever felt like you’re running into the same problems over and over in your photography business?    Maybe you have a lot of clients but you’re still struggling to be profitable…      Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices…    Maybe you’re considering changing your business model… again…    Allyson faced those same issues as a long-time photographer.    But finally, after years of struggle, she found herself staring at a $14k paid invoice for her photography!    In today’s Joycast, she takes us deep into how she made this big shift, including: What finally changed for her and how she decided to invest in herself.  Pushing past anxiety and showing up for her first in-home appointment with a client.  What her husband said after she showed him the paid $14k invoice.  How her first two sales compared to her expectations.    If you feel like you’re running into the same problems over and over in your business, or are struggling to transition from the hybrid (or digital file) model to the boutique model, this episode is for you!    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-222 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    27 min

  8. JUL 23

    #221: What #FamilyFirst Really Means

    If you’ve ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you.    Today I’m diving into my motto “family first” and exploring what it really means to prioritize your family–and my take might just surprise you.    We’ll tackle things like:    Building a foundation for your business that supports you and your family.  How to decide when to invest in your business and when to invest in your family.  My stance on weekend and night photography sessions.  The advice I gave my student when she wanted to reschedule sessions to go on a last-minute family trip.  How I navigated my kid’s school-aged years as a business owner.    So if you want to learn how to put family first, business first, AND you first (yes, it’s possible) hit play and get ready to get ready to take notes!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-221 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    13 min
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About

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.joyofmarketing.com www.instagram.com/sarah.petty www.facebook.com/thejoyofmarketing

Information

  • Creator
    Sarah Petty
  • Years Active
    2020 - 2024
  • Episodes
    228
  • Rating
    Clean
  • Copyright
    © Sarah Petty | Joy of Marketing
  • Show Website
    Worth Every Penny Joycast

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