102 episodes

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing

Worth Every Penny Joycast Sarah Petty

    • Business
    • 5.0 • 1.6K Ratings

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing

    #113: How a Homeschooling Mom of 3 Rescued Her Floundering Photography Business

    #113: How a Homeschooling Mom of 3 Rescued Her Floundering Photography Business

    A homeschooling mom-of-three, Ashlie, started out as a crime scene photographer.
     

    But once her youngest became a toddler, she decided she was ready to go full-time with her own portrait photography business. 
     

    Yet nothing was working.
     

    Ashlie wasn’t quite sure how to tell her husband about the hole she’d gotten herself into…
     

    And then it got interesting ;)
     

    Her husband started seeing $1000+ deposits streaming into their joint bank account.
     

    What did she do to turn her photography business around?
     

    You’re not going to BELIEVE Ashlie’s story. Hit play to tune in.

     

    RESOURCES:

     

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-113

     

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

     

    INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:

    https://www.instagram.com/sarah.petty

     

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

     

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

     

    YOUTUBE:

    I relaunched my YouTube channel. Subscribe for 3 new videos a week.

    https://www.youtube.com/c/thejoyofmarketing

     

    • 17 min
    #112: How Do I Get People To Respect Me as a Photographer?

    #112: How Do I Get People To Respect Me as a Photographer?

    When I was a brand-new photographer, it happened. 
    When I told the father of one of my daughter’s friends that I was a professional photographer …
    HE SMIRKED. 
    I was livid. Embarrassed. Ashamed.
    Has that ever happened to you? 
    What I’ve figured out is that to some people, photography looks like a hobby, not a career. 
    It’s not their fault. They just don’t know what career photographers put into our work! 
    Hit play to hear what do I do now to command the respect I deserve as a photographer.
     
    RESOURCES:
    WORTH EVERY PENNY JOYCAST SHOW NOTES:
    www.joyofmarketing.com/podcast/episode-112
     
    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
    www.joyofmarketing.com/boutiquebreakthrough
     
    INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:
    https://www.instagram.com/sarah.petty
     
    FREE COPY:  NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
    www.joyofmarketing.com/freebook
     
    FREE FACEBOOK GROUP:
    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
    https://www.facebook.com/groups/ditchthedigitals
     
    YOUTUBE: 
    I relaunched my YouTube channel. Subscribe for 3 new videos a week.

    • 14 min
    #111: The First Hire As You Grow Your Photography Business

    #111: The First Hire As You Grow Your Photography Business

    You’re busy. And that’s AWESOME because that means you’re succeeding in what you love - photography! 
     
    But at a certain point of busyness, you just have nothing left to give. 
     
    Should you start taking fewer clients? It depends.
     
    If you’re so busy with great clients and want to keep growing so you can give your family all the little extras …
     
    (and treat yourself, too!) …
     
    It might be time to hire your first employee! 
     
    I get it, hiring someone for your team/business can be difficult and mind-boggling if you don’t know exactly who you need.

    Pop in your earbuds and hit play so I can help you figure it out in.
    RESOURCES:
    WORTH EVERY PENNY JOYCAST SHOW NOTES:
    www.joyofmarketing.com/podcast/episode-111
    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
    www.joyofmarketing.com/boutiquebreakthrough
    INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:
    https://www.instagram.com/sarah.petty
    FREE COPY:  NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
    www.joyofmarketing.com/freebook
    FREE FACEBOOK GROUP:
    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
    https://www.facebook.com/groups/ditchthedigitals
    YOUTUBE: 
    I relaunched my YouTube channel. Subscribe for 3 new videos a week.
    https://www.youtube.com/c/thejoyofmarketing
     

    • 13 min
    #110: Are You Too Old To Start a Photography Business?

    #110: Are You Too Old To Start a Photography Business?

    Ever said to yourself, “Oh, I'm too old for that.”   
    That’s what my student Cheryl told herself.
     
    Photography had become an expensive hobby as she chased her 4 kids around photographing their sports.
     
    Yet as the kids grew up, Cheryl found she had more time for herself.
     
    Was she too old to pursue a business as a photographer?

    Hit play to hear how Cheryl discovered her gift and a new career that satisfies her. 
     
     
    RESOURCES:



    WORTH EVERY PENNY JOYCAST SHOW NOTES:
    www.joyofmarketing.com/podcast/episode-110
     
    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
    www.joyofmarketing.com/boutiquebreakthrough
     
    INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:
    https://www.instagram.com/sarah.petty
     
    FREE COPY:  NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
    www.joyofmarketing.com/freebook
     
    FREE FACEBOOK GROUP:
    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
     
    https://www.facebook.com/groups/ditchthedigitals
     
    YOUTUBE: 
    I relaunched my YouTube channel. Subscribe for 3 new videos a week.
    https://www.youtube.com/c/thejoyofmarketing

    • 13 min
    # 109: New Headtrash Removal Hack I Just Taught My Coaching Students

    # 109: New Headtrash Removal Hack I Just Taught My Coaching Students

    I don't know about you, but I know that when I don't hit my goals things in my head start to get messy and the bully in there gets vicious. So today, I have the solution to make you "psychologically bulletproof." If you're beating yourself up and you need a little protection from any bad experience you've had, press play.
     
    RESOURCES:
    BOOK: THE GAP AND THE GAIN


    WORTH EVERY PENNY JOYCAST SHOW NOTES:
    www.joyofmarketing.com/podcast/episode-109
    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
    www.joyofmarketing.com/boutiquebreakthrough
    INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:
    https://www.instagram.com/sarah.petty
    FREE COPY:  NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
    www.joyofmarketing.com/freebook
    FREE FACEBOOK GROUP:
    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
    https://www.facebook.com/groups/ditchthedigitals

    • 21 min
    #108: From Struggling to $15,000 in 4 Months. How Cindy Turned Her Photography Business Around

    #108: From Struggling to $15,000 in 4 Months. How Cindy Turned Her Photography Business Around

    My student Cindy had TONS of competition, or so she thought. So she was busting her butt for $300 orders. And totally burned out. 
     
    “I thought I was serving my clients, but I wasn’t serving myself.” 
     
    When she switched her business model to boutique, she was floored … 
     
    $15K in 4 months??? 
     
    With all that “competition?”
     
    Yes, yes YES!! 
     
    Hit play to hear how she did it.

    RESOURCES:
    WORTH EVERY PENNY JOYCAST SHOW NOTES:
    www.joyofmarketing.com/podcast/episode-108
    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
    www.joyofmarketing.com/boutiquebreakthrough
    INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:
    https://www.instagram.com/sarah.petty
    FREE COPY:  NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
    www.joyofmarketing.com/freebook
    FREE FACEBOOK GROUP:
    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
    https://www.facebook.com/groups/ditchthedigitals

    • 17 min

Customer Reviews

5.0 out of 5
1.6K Ratings

1.6K Ratings

AmberReview ,

Inspiring and Insightful

So happy to have found this podcast. Sarah is straightforward, motivational, and everything she is saying just makes sense. Episode 11 on fear of failure is my favorite so far! I also loved episode 23 “When you believe you can’t” #punchthebullyepisode23. I’m so excited to see what else she has to offer!

F kendusnebjd ,

Yes!!!

I am super excited to be able to learn so much! This is an absolute answer to my prayers!
I teach canvas painting (mainly to kiddos) and the pandemic really hurt my business. I love photography and it has always been in my mind. I am going to binge and learn everything I can!

BeachBum2711 ,

Great podcast!

I love this podcast! Sarah gives us so many creative ideas to allow us to make a great income, while not working crazy hours and sacrificing our relationships we care about. I’ve learned so much from Sarah and her podcast. This podcast not only gives me ideas but also keeps me motivated to keep going. Thank you Sarah!

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