60 episodes

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing

Worth Every Penny Joycast Sarah Petty

    • Business
    • 5.0 • 1.1K Ratings

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing

    I Stopped Making These 7 Excuses. Here's What Happened

    I Stopped Making These 7 Excuses. Here's What Happened

    I made so many excuses for why I couldn’t succeed in my photography business.

    Over and over those first few years.

    And then I wondered why things weren’t working.

    This was my story until I remembered something I picked up from my dad.

    Today, I’m taking you deep into what I learned from him and what happened when I stopped making 7 key excuses.

    I’ll show you how I broke through them one at a time, so you can, too.

    Hit play now!

    • 45 min
    How This Photographer Turned Her Portraits Into a New Car (and you can, too) with Jill Daugherty

    How This Photographer Turned Her Portraits Into a New Car (and you can, too) with Jill Daugherty

    In this episode, Jill takes us along her journey over the past few years of growing her confidence and a six figure portrait photography studio in a rural area that is jam packed with good photographers.

    In just the last few months, Jill has been able to purchase a new minivan, pay off her studio build out without taking on debt, invest in new lighting equipment and get a new laptop. This conversation with Jill will inspire you and leave you with actions to take to start implementing today.

    • 25 min
    How I do It: Boost Your Portrait Orders with These 4 Changes

    How I do It: Boost Your Portrait Orders with These 4 Changes

    Why do we keep shoving things that don’t fit into our lives as adults?

    The harder we push, the worse it gets.

    Like adding the wrong clients into the wrong model and hoping it will all fit into the way you dreamed your life and your photography business would look like.

    If you wonder why you’re working all the time and not making any money…this episode is for you, friend.

    I’ll show you 4 changes you can make to your photography business to BOOST your portrait orders.

    • 18 min
    Little Known Ways to Get Cash For Your Photography Business

    Little Known Ways to Get Cash For Your Photography Business

    There are times when you need cash for something you want in life and you don’t have a pile of money sitting there to make it happen. 

    Whether it’s a family vacation, school tuition for your kiddo, new gear, or an education opportunity to improve your skills, today I’m sharing a few of my favorite, little known ways to use your photography business, and even things you already HAVE, to generate the cash you need for the things you want. 

    • 22 min
    3 Aha’s From Photographers in Growth Mode

    3 Aha’s From Photographers in Growth Mode

    Eventually every photographer hits a ceiling and their photography business growth slows. It happens because our current skillset can only get us so far.

    If you’re wondering:
    How can some people grow a bigger photography business than others?
    Why some photographers grow faster than others?
    Why really talented photographers struggle to grow their business?

    Hit play now to hear three big aha’s from photographers who are in growth mode.

    • 12 min
    How This Mom Doubled Her Salary (with Photography) When She Lost Her 9-5 Job

    How This Mom Doubled Her Salary (with Photography) When She Lost Her 9-5 Job

    During the pandemic, Jean Lachat unexpectedly lost her well-paying 9-5 job with benefits and paid vacation. It was a really scary time.

    On this episode of the joycast, Jean joins me to share how she recovered and DOUBLED her salary by building a portrait photography business in suburban Chicago, Illinois (despite the world being shut down).

    If you are working for someone else and hating it, hit play to get inspired like nothing else.

    • 27 min

Customer Reviews

5.0 out of 5
1.1K Ratings

1.1K Ratings

Debran3 ,

Always helpful and inspirational

Sarah always gives so much valuable information. Time after time she is able to inspire and motivate others to grow their businesses in ways they didn’t even know was possible.

axspointe ,

Motivated and inspired

Just listened to the latest podcast and it got me inspired and motivated. Sarah brings great content and wonderful guests. I’m going to be the best version of myself and take others work as inspiration to bring my artistry to share with everyone.

bones3180 ,

Made Marketing Manageable.

A very creative take on a part of business that most people neglect or do wrong… marketing. Interesting to hear Sarah’s take on the five reasons your current marketing isn’t working. Some of them definitely hit close to home. Will definitely go back and listen to more of her podcasts to hear other pointers on photography and business. Thanks.

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