Would You Buy a Luxury Shampoo For Your Dog?

Our resident cat owners Trey and Clara discussed the white space for luxury pet care with Alexandra Pauly. She’s the founder of Biche: a pet grooming brand bringing beauty industry standards to the category. We look at how pet care products fit within the larger trend towards “premiumized” household staples (ex. Graza and Fishwife) plus the ins and outs of developing a dog shampoo, DINKWADs, and the sorry state of dog etiquette in New York.

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