Would Your Agency Survive the School Bus Test? - Scratch Media + Marketing

Company: Scratch Media + Marketing

Guests: Ryan Ellis

Year Started: 2009

Employees: 26-50

What happens when an agency depends too much on its founder? In this episode, Lora Kratchounova, Founder of Scratch Marketing and Media, shares how she built a 40-person B2B tech agency by shifting from founder-dependence to team empowerment. From mastering positioning to embracing deep tech and climate tech, Lora’s story highlights an ever present learning mindset and team focused leadership.

Key Takeaways

• The “school bus test” what is it and why it matters
• The role of positioning as the most critical agency “hack”
• How empowering your team leads to better leadership and client results
• Why primary data and customer insight outperform assumptions
• A lesson in climate tech and passion