142 episodes

Jason Tucker is an IT Tech and WordPress Web Developer joined forces with Bridget Willard a Twitter Nerd who both love WordPress answer your WordPress Marketing Questions every week.

WPblab - A WordPress Marketing Show Jason Tucker & Bridget Willard

    • How To

Jason Tucker is an IT Tech and WordPress Web Developer joined forces with Bridget Willard a Twitter Nerd who both love WordPress answer your WordPress Marketing Questions every week.

    Marketing Yourself by Appearing on Podcasts with Warren Whitlock

    Marketing Yourself by Appearing on Podcasts with Warren Whitlock

    Everyone wants to start a podcast. But do you have the audience to sustain one? Unlikely. Besides, you don’t even know if you like podcasting yet.
    Instead, why not be a guest on podcasts? In this episode, Jason and Bridget are joined by Warren Whitlock to get insight on how to market yourself by being a guest.
    Take a listen. Let us know your thoughts.
    Preroll SponsorThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!
    WPblab SponsorsVendorFuelVendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com
    KinstaIf you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.” https://Kinsta.com
    Sponsor our showIf you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.
    A Bit About Warren WhitlockWarren has a diverse broadcasting background from the radio days (we’re still in radio days) as well as having his own podcast: Distributed Conversations. More than anything he is a futurist — always intrigued about the newest technology whether it was video, Twitter, WordPress, or block chain — his current passion.
    The golden thread in Warren’s career is content production. He’s produced and created content since 1969. Though the recording and distribution technology evolves, the principles do not.
    “I open my mouth and it turns into content.” Warren WhitlockWhy Should You Be a Podcast Guest?Podcasting is a great way to give back. Warren paraphrases the Zig Ziglar principle that in order to get anything out of life, you must give first.
    “You will get all you want in life, if you help enough other people get what they want.” Zig ZiglarAt the end of the day, podcast hosts are much like television producers: they have time to fill but it needs to benefit their advertisers.
    Not only is giving a good way to elevate your brand awareness for your company and yourself, it’s a healthy part of any SEO strategy.
    Tips For Choosing a PodcastEnsure the podcast is sharable. Meaning, how will it look if you share your episode with your following. There should be more than two episodes.Ensure the podcast enables and encourages commenting. Comments are important for follow-up conversations after the podcast is over and so people can find you — the guest — later.If the podcast doesn’t feel authentic, it won’t do anything for your own brand awareness.Podcasts are about connection. If you don’t feel the connection, it’s not a good fit. (This is why it is important to listen to a podcast before you agree to come on.)Find a podcast you love and become it’s biggest fan. This will get the attention of the producers so they are more likely to invite you as a guest.Tool or Tip of the WeekThis Tool or Tip of the week is brought to you by VendorFuel.
    VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com!
    Warren recommends riding Uber Pool. It’s a great way to meet new people. You might have fun, too!
    Jason recommends Shift. It’s a great way to manage all of those pesky email addresses.
    Bridget recom

    • 1 hr
    Funding Open Source With Agency Work — How Plugins Are Really Built

    Funding Open Source With Agency Work — How Plugins Are Really Built

    As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat.
    So how are plugins really funded? In this episode, Jason and Bridget will be joined by Chris Badgett who will tell us how he used agency work to fund his plugin’s development: LifterLMS.
    Take a listen. Let us know your thoughts.
    Preroll SponsorThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!
    WPblab SponsorsVendorFuelVendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com
    KinstaIf you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.” https://Kinsta.com
    Sponsor our showIf you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.
    Nonprofit ShoutOut: WP&UPChris wore the Matt Report hat that also supports WPandUP, a nonprofit helping individuals with mental health in the WordPress space. They can use your help.
    A Bit of Background On Chris Badgett and LifterLMSHe started as a dog musher in Alaska. When he decided to do freelance work, he charged $300 for his first WordPress website. He’s experienced every part of the WordPress journey — from pricing to roles. 
    Eventually, he merged his company with codeBox and his passion for learning with Thomas Patrick Levy’s coding skills lead to the intentional creation of their own LMS product, which didn’t exist in WordPress’ plugin directory at the time.
    He tells his story in-depth in the Work From the Inside Out podcast.
    They used their high-end projects to fund the development of LifterLMS which took two years to break even and three years before no longer “having difficult conversations with their wives,” as Chris put it. 
    Product LaunchThe MVP version of the free LifterLMS was built in 90 days. codeBox always intended to move away from agency work but specialized in high-end clients and course creators. It was a natural, yet intentional shift. Five years later, codeBox no longer provides agency work.
    “It’s a process; not an event. I see a product launch as the starting point not the finish line.” Chris BadgettHow Long Does It Take to Become Solvent?It realistically takes two to three years. This is on part for most businesses. Be ready to make hard choices. 
    Focus on customer financing with early adopter discounts. LifterLMS had no other source of funding, private or venture capital, other than customer financing and agency work. They were quite literally bootstrapped. 
    Chris, as an avid survivalist and minimalist, made hard choices to live far below his means. That was a decision he and his wife made to help the business. It’s also a lifestyle they still believe in.
    Balancing Client Work and Product DevelopmentPricing correctly matters. There are only so many billable hours in the day. If a client site has an issue, that is a priority over development time. Most bootstrapped businesses in Open Source don’t have the funds in order to sustain a separate development team.
    “Client work always cannibalizes the product.” Chris BadgettBe realistic in your goals and time allotment. Don’t get discouraged.
    Why Not Copy An Existing Product?Sure, you can for

    • 1 hr 1 min
    How Do I Interview a Subject for An Article?

    How Do I Interview a Subject for An Article?

    Sometimes marketing your business means reaching out to the community around you or industry leaders. Writing biographical profiles helps your business as well as theirs. So, how can you do this well? In this episode, Jason and Bridget are joined by Allison Smith, who frequently interviews subjects. Let’s dig in and answer your questions in the live chat.
    Join us on this episode of WPblab by visiting our Participant guidelines page.
    WPwatercooler network is sponsored by:
    ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com.
    VendorFuel – VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at VendorFuel.com

    • 1 hr 1 min
    Should You Brand Your Company or Your Name

    Should You Brand Your Company or Your Name

    Almost as old as the chicken and egg question is the question of whether to brand yourself as a company or use your name. Should you stay a private person or should you capitalize on your personality? And if you do market yourself, how to you maintain a private life?
    Can you ever go back from being a public person? Will clients trust you if you're not an agency? Which is right for you?
    In this episode, Jason and Bridget discuss the pros and cons while getting input from live attendees in the chat.

    Network SponsorThank you for sponsoring the WPwatercooler Network, ServerPress. ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!

    WPblab SponsorsVendorFuelVendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com
     

    • 1 hr
    Social Media sharing metadata is important!

    Social Media sharing metadata is important!

    Thanks, Sponsors!
    The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as VendorFuel at https://vendorfuel.com
    If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.
    https://www.wpwatercooler.com/sponsors

    • 1 hr
    New Year, New Pricing with Wes Chyrchel

    New Year, New Pricing with Wes Chyrchel

    Is it time to re-evaluate your product and service pricing? Jason and Bridget are joined by eCommerce expert Wes Chyrchel
    Join us on this episode of WPblab by visiting our Participant guidelines page.
    WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as Kinsta over at https://www.kinsta.com and Vendor Fuel https://www.vendorfuel.com
    Kinsta - If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge. Kinsta.com
    VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com!
    If you’re interested in sponsoring the show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.

    • 1 hr

Customer Reviews

hueline ,

A podcast for WP fans old and young

Bridget and Jason deliver great WP content. Not for WP snobs but every one. Great stuff guys!

Ulive2Christ ,

A Fun & Informative Window Into The WordPress Community

I LOVE WPBlab! This podcast organized by Jason Tucker & Bridgett Willard of the Orange County WordPress Group in Southern California is a great way for you to find out many things about web development, marketing, connecting with community & a whole lot more while you use the top CMS on the Market. The laid back style of this podcast will keep you coming back week after week to hear more and begin to connect with others in the WordPress community. Don't take it from me, listen for yourself!

Hbmomof8 ,

Fun Show Combing WordPress & Marketing

Fun, energetic show with interesting topics related to WordPress and marketing. I like that it showcases people who provide real-world scenarios and rely on recent experiences to provide expertise.

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