10 episodes

Welcome to Write Bites, an audio series where we discuss writing, marketing, and freelancing during one of my daily walks around the neighborhood.

Write Bites: 10 Minute Chats On Writing, Marketing & Freelancing Jacob McMillen

    • Business
    • 5.0 • 5 Ratings

Welcome to Write Bites, an audio series where we discuss writing, marketing, and freelancing during one of my daily walks around the neighborhood.

    Expert Interview: Adrienne Barnes Explains How You To Find Happiness As A Solopreneur

    Expert Interview: Adrienne Barnes Explains How You To Find Happiness As A Solopreneur

    In this episode, solopreneur Adrienne Barnes and I discuss how to find happiness as a freelancer, solopreneur, or remote worker and how the path to happiness looks a bit different for each of us.

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    Learn More From Adrienne Barnes

    If you’d like to learn more from Adrienne, click here to check out her website and here to follow her on Twitter.

    Share Your Thoughts

    I hope this was helpful, and I’d love to hear your thoughts on this topic in the comments below.

    Plus, if you have a question you want answered on a future Write Bites episode, ask in the comments, and I’ll add it to the schedule.

    • 42 min
    Write Bites Episode #48: The Three Things Everyone Misunderstands About Copywriting

    Write Bites Episode #48: The Three Things Everyone Misunderstands About Copywriting

    While copywriting isn’t exactly a mainstream skill set just yet, it’s not a secret either.

    Most business owners have a general understanding of what it is.

    That said, over the decade I’ve been a copywriter, I’ve noticed there are some lingering misconceptions about copywriting that remain prevalent among business owners, marketers, and even copywriters themselves.

    In today’s episode, we’re going to dig into the three most common misconceptions that people have about copywriting.



    This episode of Write Bites is sponsored by Copy.AI, a toolkit that helps writers, marketers, and freelancers harness the power of GPT-3 to quickly create first draft copy for their businesses and clients. Click here to try Copy.AI free for 30 days.





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    While copywriting may not be mainstream enough for the average person on the street to know what it is, it’s not exactly a hidden skillset either.

    If you talk to most business owners or marketers today, they’re going to understand what copywriting is (as a general rule).

    That said, over the decade I’ve been in this business, I’ve noticed that there are some lingering misconceptions about copywriting that remain prevalent among business owners, marketers, and even copywriters themselves.

    And so in today’s episode, we’re going to dig into the three most common misconceptions that people have about copywriting.

    Today’s episode is sponsored by CopyAI, a toolkit that helps writers, marketers, and freelancers skip writer’s block completely and quickly create first draft copy for themselves and their clients.

    If you head on over to https://www.copy.ai/jacob, you can get a 30-day free trial and try it out for yourself.

    So let’s dive straight into the three most common misconceptions people have about copywriting.

    Misconception #1: Copywriting Is What Sells Things

    Misconception number one is the idea that copywriting is what sells things.

    In reality, copywriting does not sell things. Product-market fit is what sells things.

    And this makes sense when you think about it.

    Think back to the last thing you purchased online. Why did you buy it?

    The answer to that is that you wanted it.

    You saw something that you wanted or needed.

    It matched a desire that you had, it provided a benefit you wanted, it helped you solve a problem you had been looking to solve…

    Whatever the reason, it matched something that you wanted and you made the purchase.

    Now the marketing helped put it in front of you.

    The messaging and the copywriting helped you understand that this was what you were looking for.

    Maybe the messaging even pushed you that last step from “Hey, I’d really like this” to “I’m buying this now”.

    But at the end of the day, the reason you purchased that thing was because it matched something you already wanted.

    And this is what’s known as product-market fit.

    It means that there is a group of customers out in the market who want and are ready to pay for the thing that is being offered, whether that’s a product or a service.

    The misconception here is that with good enough copywriting, you can sell things to people that they don’t want.

    And this simply isn’t true.

    If you could legitimately sell things to people that they had no interest in, no desire for, you would never need to work for a business.

    All the companies in the world would be owned by the best copywriters.

    • 7 min
    Write Bites Episode #47: The 5 Things Most Likely To Derail Your Freelance Writing Career

    Write Bites Episode #47: The 5 Things Most Likely To Derail Your Freelance Writing Career

    Freelance writing is incredibly accessible.

    Every single week, I get testimonials and reports from writers who are hitting significant milestones in their journeys, enjoying successful careers, and building profitable businesses.

    That said, not everyone is succeeding in this space. Part of the accessibility means there are a lot of people who give freelance writing a try… and fail.

    Over the years, I’ve observed that five things in particular seem to derail freelance writers more than almost anything else.

    In today’s episode of Write Bites, I’ll take you through these five common pitfalls and show you exactly how to avoid them on your journey.



    This episode of Write Bites is sponsored by Copy.AI, a toolkit that helps writers, marketers, and freelancers harness the power of GPT-3 to quickly create first draft copy for their businesses and clients. Click here to try Copy.AI free for 30 days.





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    What are the things that are most likely to prevent you from succeeding as a freelance writer?

    In today’s episode, I’m going to break down the five things that I most commonly see derail freelance writers…

    And we’re going to be explaining how to prevent those things from derailing you on your journey.

    Today’s episode is sponsored by CopyAI, a toolkit that helps writers and marketers and freelancers skip writer’s block and quickly create first draft copy for themselves and their clients.

    If you’d like to get a free 30 day trial head on over to copy.ai/jacob.

    Freelance writing is incredibly accessible.

    Every single week, I get testimonials and reports from other freelance writers that are hitting significant milestones in their journeys, enjoying successful careers, and building profitable businesses.

    That said, not everyone is succeeding in this space.

    Freelance writing is accessible. And that means that a lot of people come into this space and try their hand at freelance writing ultimately won’t end up succeeding.

    Over the years, I’ve observed that five things in particular seem to derail freelance writers more than almost anything else.

    #1: Negative Beliefs

    The first one is to be honest, a little bit surprising.

    So many freelance writers come into this field with the assumption that they can’t do something.

    Sometimes it’s as broad as “I can’t succeed as a freelance writer” (which becomes a self-fulfilling prophecy), but more frequently, it’s specific things.

    For instance, when they look at people who they consider successful and they see things that those writers are doing, they think “Oh, I couldn’t do that”.

    Maybe it’s that they noticed that a writer has a byline on Forbes or that so-and-so is working with a Fortune 500 client. Whatever the reason, they feel like they can’t compare.

    The ironic thing about this is that there’s really no pre-qualifications for doing almost anything in the online space.

    If you want to do something, achieve something, accomplish something in the writing space…

    The biggest differentiator between people who have done it and people who haven’t is whether they’ve tried it.

    When you see someone who has a byline on a big publication, 9 times out of 10, it’s just because they happen to send a good pitch at the right time.

    If you were to send a good pitch at the right time right now with your current skillset, you could get that same byline.

    Now, that said, maybe you give it a try. Maybe you send the pitch and it turns out you just don’t a...

    • 11 min
    Write Bites Episode #46: What To Do When No One Is Responding To Your Pitches

    Write Bites Episode #46: What To Do When No One Is Responding To Your Pitches

    You’re pitching, you’re pitching, you’re pitching some more…

    But you’re not getting any clients.

    And you’re starting to feel the pressure.

    You’re wondering: what else can I do to land the next (or maybe even first) client as quickly as possible?

    If you’ve had trouble getting people to respond to your pitches, you’ll love today’s episode of Write Bites.

    I’m going to give you three super practical pitching strategies that (assuming you’re willing to put in the work) will help you accelerate your results.



    This episode of Write Bites is sponsored by Copy.AI – a toolkit that helps writers, marketers, and freelancers harness the power of GPT-3 to quickly create first draft copy for their businesses and clients. Click here to try Copy.AI free for 30 days.



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    What do you do when no one’s responding to your pitches?

    This is a super frustrating situation to be in.

    And while I would encourage you to keep pitching and assure you that with enough pitches you will ultimately land clients…

    At the same time, I want to give you three additional strategies that you can begin implementing right now to increase the speed and increase the chances you have of landing that first client (or even landing that next, really good client) as quickly as possible.

    We’re going to be covering three strategies in today’s episode. So let’s dive in.

    This episode of Write Bites is sponsored by CopyAI, a toolkit that helps writers, marketers, and freelancers skip writer’s block completely and harness the power of GPT-3 to quickly create first draft copy for themselves and their clients.

    Head on over to https://www.copy.ai/jacob and sign up to get a full 30-day free trial.

    You’re pitching, you’re pitching, you’re pitching some more.

    You’re not getting any clients and you’re sort of on the clock.

    You’re wondering: what else can I do to move this process forward and land that next client as quickly as possible?

    I’m about to give you three super practical, super effective strategies that are going to take a little more work than the typical pitching style that I teach. But if you put the work in and use these strategies, you are going to get results very, very quick.

    So let’s start with number one, and that is…

    #1: Create a Content Asset To Include In Your Pitches

    So, what is a content asset?

    A content asset is a piece of writing within a niche that you’re targeting. It’s focused on a topic that’s going to matter to a particular niche or industry, and it’s highlighting your writing ability.

    So, for example, if you’re a travel writer, you could put together a big guide focusing on travel destinations in a post COVID world or travel destinations as the world is starting to open up, or even something connected to what industries or what business models in the travel space you think are going to really explode as people start to travel, as things open up, something like that.

    Basically just tapping into a trending topic. Ideally we’re looking for some data that might be interesting to business owners, to marketers, to the types of people are going to hire writers.

    So, for example here, you could look at Google Trends.

    You could hop into Google Trends and just type in some different destinations and see what’s been getting the most search traffic over the last six months and use that to sort of inform this “Hey, here’s where everyone’s going to start tra...

    • 12 min
    Write Bites Episode #45: Six Things I Wish I Knew When I Started Freelancing

    Write Bites Episode #45: Six Things I Wish I Knew When I Started Freelancing

    Get far enough along on your journey and you’ll realize that there are TONS of things you’d do differently if you got a second chance.

    That’s true for life, and it’s true for freelancing too.

    I can’t complain – things have worked out pretty well for me.

    But if you’re at the beginning of your freelance career, you’ve got time to implement these lessons for yourself.

    In this episode, follow along as we cosplay as young, ignorant Jacob and figure out what he could have done better.

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    What are the things that I wish I knew at the beginning of my freelance journey that I know today?

    In this episode, I’m going to be covering six different things that I wish I knew way back when, when I first started freelancing.

    Whether they’re mistakes, misconceptions, or just lessons I’ve learned along the way, these are the things that I wish I could go back and teach my younger self.

    So if you want to cosplay as young, ignorant Jacob today, don’t go anywhere.

    Today’s episode is sponsored by CopyAI, a toolkit that helps writers, marketers, and freelancers skip writer’s block and quickly create first draft copy for themselves and their clients.

    If you’d like to get a full 30-day free trial, head on over to http://copy.ai/jacob and sign up there.

    So let’s talk about the six things that I wish I knew when I first started freelancing.

    #1: Nobody Cares About Your Credentials

    This is one of those things that I spend a massive amount of my time teaching new writers.

    One of the things that most people are used to in an employment context is that you have to go through a series of gates and gatekeepers in order to be considered qualified for any given position or role.

    Your journey through your career is essentially a journey of checking off boxes and meeting certain, somewhat arbitrary criteria that allows you to then progress to the next level.

    In freelancing and entrepreneurship on the other hand, those check boxes don’t really exist.

    As a general rule, there are no gates and no gatekeepers.

    It all comes down to what can you do for someone? And what are they willing to pay you? And that’s it.

    This is something that takes many people a long time to wrap their head around. And I would even say a lot of people never manage to do so.

    I see so many freelancers who spend years and years and years trying to figure out what credentials they need to hit their goals…

    When the only thing that’s been between them and their goals since the beginning is just their willingness to get out there and sell.

    And this carries us over to…

    #2: Nobody Cares About You At All

    This is something that kind of sounds harsh, but when you really understand it, it’s quite liberating.

    There are people out there who are going to dislike you or take particular issues with you- bias, this, that, or the other – but at the end of the day, your audience is the entire marketplace.

    There are no individual gatekeepers who can prevent you from hitting your goals.

    Nobody cares about you in a positive way, but nobody really cares about you in a negative way either.

    The only thing people care about is themselves. And what they’re doing. Their goals, their aspirations.

    Your job coming into this market isn’t to be preoccupied with yourself and what you want.

    It’s to go in and find what everyone else wants and how you can provide that for them.

    So this leads us into lesson three…

    #3: Find Ways To Help Successful People

    The single best way you can get ahead in your career is to find already successful people a...

    • 10 min
    Write Bites Episode #44: Five Criminally Underrated Copywriting Tips That Will Change The Way You Write

    Write Bites Episode #44: Five Criminally Underrated Copywriting Tips That Will Change The Way You Write

    This last week, I sat down and asked myself a question: “What are the most powerful copywriting tips that don’t get discussed very frequently?”

    The five tips we’ll cover in this video are what came to mind.

    These are the types of tips that can singlehandedly change how you write and shift the entire trajectory of your copywriting career… and yet, even if you’ve read all 200,000+ words on my blog, you would only have come across these tips once or twice.

    Time to bring out the spotlight and make sure these get the attention they deserve.

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    Share Your Thoughts

    I hope this was helpful, and I’d love to hear your thoughts on this topic.

    Do you agree? Do you disagree with the fierce heat of a thousand suns?

    Let me know in the comments below.

    Plus, if you have a question you want answered on a future Write Bites episode, ask in the comments or shoot me an email, and I’ll add it to the schedule.

    • 11 min

Customer Reviews

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5 Ratings

5 Ratings

Ralph ;) ,

Amazing Content

Great tidbits of advice for any copywriter of any level. Goes beyond just the basics and really dives deep into all elements of being a copywriter. Amazing stuff Jacob.

Louis Shulman ,

Great Short Episodes

Easy to binge. Really good content.

Ziev B ,

Practical Advice for Copywriters

This podcast is for you if you want bitesized, practical tips to take your copywriting career to the next level. Jacob knows his stuff - and he does working and aspiring copywriters alike a huge favor by sharing advice based on his deep copywriting experience!

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