Write with Personality: The Secret to Copywriting with Dan Nelken

Dan Nelken doesn’t like to think of himself as an expert, but his bestselling book on copywriting, with all the help it has provided writers, says otherwise! Dan got the idea for his book, A Self-Help Guide for Copywriters when asked to hold a course for other writers. This book is a self-help guide for writers, providing them with tips and templates for writing.

In this podcast, we talk shop about writing and written content. Dan gives some of his tips and tricks on writing. For example, Dan explains that he thinks he’s good at writing because he isn’t, in fact, a good writer, but a good communicator! Instead of being caught up in trying to have a perfectly written piece, his focus is on getting across the point to the reader. 

Besides being a best-selling author, Dan Nelken has worked as a copywriter for some of Canada’s top ad agencies, as well as a copywriter for several companies. He hopes that through his book, he’ll be able to teach writers new and old what he would have liked to know. 

What you’ll learn:

• How Dan Nelken got started with the idea for his book
• Why entrepreneurs can fail 
• How to get customers and clients to engage with content 
• How the book provides a structured template for writing 
• Different writing strategies and triggers
• Tricks for solving pressing problems and roadblocks
• “Unplugging” your emotions when it comes to work
• Writing for the sake of writing vs. communicating 
• Personality in writing and brand voice
• Writing for social media
• Some of Dan’s mistakes he’s learned from

Connect with Dan through LinkedIn and check his Website!

Download his book here.


Follow our host Lara Schmoisman on social media:

 Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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