He’s an author of about two dozen books and says: “The future of publishing is about having connections to readers and the knowledge of what those readers want.” Seth Godin pioneered the idea of permission marketing. He’s a storyteller in written and spoken formats.
You can find him at his blog, where he upends the old adage that more is better. Sometimes he writes only a relatively few words, yet gets a ton of attention. His latest book, This Is Marketing, takes a look at the modern marketplace and teaches us that you can’t be seen until you learn to see.
Seth says one way brands set themselves apart is through their story, or their brand.
“Brands aren’t logos. Brands are promises. If Nike opened a hotel … with your eyes closed you’ could figure out what it would be like. But if Hyatt came out with a brand of sneakers, no clue! Nike has a story.“ - Seth Godin on story and brand