XXL's Shot Callers. Conversations with hip-hop's power players. Music journalist and XXL contributor Sowmya Krishnamurthy gives you an exclusive look into the influential leaders, executives and personalities behind your favorite artists. Love hip-hop? These are the movers and shakers that every fan needs to know.
Ep. 4 Steve-O | A&R
Hip-hop is all about the multiple hustles and no one wears more hats than Steve Carless a.k.a. Steve-O (@SteveCarless) As a talent manager and SVP of A&R and Artist Relations at Universal Music Group, Steve worked his way up from the bottom to collaborate with artists like Jeezy, Dave East and Nipsey Hussle.
Ep 3. Lenny S | ROC Nation
Lenny S (@KodakLens) has been down with the R-O-C for over 20 years. The SVP of Roc Nation has worked with everybody from Jay-Z and Kanye West to DJ Khaled and Fabolous. When he's not signing new artists, he's your favorite rapper's go-to shooter. You've seen his iconic photos of The Notorious B.I.G. and Michael Jackson. Now, meet the man behind the lens.