51 min
Yahoo Partnerships Exec on How to Best Monetize Your Digital Platform The Brooklyn Boardroom with J. Christopher
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- TV & Film
Yahoo Partnerships Executive, Nikki Thompson, brings her expertise on digital platforms to the Brooklyn Boardroom. She walks us through the different kinds of monetization strategies that are available for digital platforms, and recommends that the key to success is finding a great engineer.
Nikki Thompson is the Director of Multicultural Content at Verizon Media. Her responsibilities include spearheading strategies to grow audiences, acquiring and retaining diverse audiences, and outputting more multicultural content.
https://www.linkedin.com/in/nikki-thompson-williams-aba42429/
TIMECODED DISCUSSION THEMES:
3:14 Data Collection & Conversions - Selling data makes you a big game player
5:35 Advertising Revenue Streams on Digital Platforms - Traditional display & Pre-roll
8:55 Finding the Perfect Balance Between Practicality & Monetization - Users will not dig for content
10:44 Which Monetization Strategy is Best for Your Platform? - Display, Pre-roll, Search
13:15 The Anatomy of Search Engine Advertising - Once a sponsored ad is clicked, monetization occurs
16:03 Creating Organic Audiences Through Native Advertising - Native ads have the lowest barrier to entry
19:41 How to Get Started in Native Advertising - Facebook vs. third-party site
21:58 Finding a Great Engineer - Take a chance on people who build apps
25:22 How Much Traffic is the Right Amount of Traffic? - At least a million monthly visitors will attract advertisers
28:13 Key Differentiators Between the Major Search Engine Players - Yahoo vs. Google vs. Bing vs. AOL
32:28 How to Advertise Your Company on a Major Search Engine - Small subsyndication companies
35:06 Programmatic Ad Networks - Liason between advertisers and publishers
39:14 Print Advertising - Luxury brands love print
41:48 Verticals - What is it and why do I want it?
42:58 When the Audience is Most Engaged - Seasonality, hotspots, and reputations in future partnerships
45:29 'Impressions' are Key Within the Event Space - Luxury vs. traditional partners
48:55 Buying & Selling Domains - The domain game
Yahoo Partnerships Executive, Nikki Thompson, brings her expertise on digital platforms to the Brooklyn Boardroom. She walks us through the different kinds of monetization strategies that are available for digital platforms, and recommends that the key to success is finding a great engineer.
Nikki Thompson is the Director of Multicultural Content at Verizon Media. Her responsibilities include spearheading strategies to grow audiences, acquiring and retaining diverse audiences, and outputting more multicultural content.
https://www.linkedin.com/in/nikki-thompson-williams-aba42429/
TIMECODED DISCUSSION THEMES:
3:14 Data Collection & Conversions - Selling data makes you a big game player
5:35 Advertising Revenue Streams on Digital Platforms - Traditional display & Pre-roll
8:55 Finding the Perfect Balance Between Practicality & Monetization - Users will not dig for content
10:44 Which Monetization Strategy is Best for Your Platform? - Display, Pre-roll, Search
13:15 The Anatomy of Search Engine Advertising - Once a sponsored ad is clicked, monetization occurs
16:03 Creating Organic Audiences Through Native Advertising - Native ads have the lowest barrier to entry
19:41 How to Get Started in Native Advertising - Facebook vs. third-party site
21:58 Finding a Great Engineer - Take a chance on people who build apps
25:22 How Much Traffic is the Right Amount of Traffic? - At least a million monthly visitors will attract advertisers
28:13 Key Differentiators Between the Major Search Engine Players - Yahoo vs. Google vs. Bing vs. AOL
32:28 How to Advertise Your Company on a Major Search Engine - Small subsyndication companies
35:06 Programmatic Ad Networks - Liason between advertisers and publishers
39:14 Print Advertising - Luxury brands love print
41:48 Verticals - What is it and why do I want it?
42:58 When the Audience is Most Engaged - Seasonality, hotspots, and reputations in future partnerships
45:29 'Impressions' are Key Within the Event Space - Luxury vs. traditional partners
48:55 Buying & Selling Domains - The domain game
51 min