1 hr 10 min

Yahoo Screen Supercontext: an autopsy of media

    • Society & Culture

What went wrong with Yahoo Screen and its investment in a sixth season of Community? We look behind the business to try to figure out how a search engine whittled away the brand loyalty of a beloved TV show.
iTunes direct link
Google Play direct link
Additional Resources
Community Didn't Kill Yahoo Screen - Yahoo Did Yahoo Screen Won’t Say if Its Season of Community Was a Success Yahoo Loses $42 Million on ‘Community,’ 2 Other Original Series Why Yahoo’s Foray Into Original TV Series Failed Kathy Savitt, Yahoo’s Head of Media, Leaves for Movie Studio Bills, Jaguars to make history as part of free live webcast Yahoo yanks Yahoo Screen hub, scatters “original” content across sites Not Even Community Could Save Yahoo’s TV Dreams  
 

What went wrong with Yahoo Screen and its investment in a sixth season of Community? We look behind the business to try to figure out how a search engine whittled away the brand loyalty of a beloved TV show.
iTunes direct link
Google Play direct link
Additional Resources
Community Didn't Kill Yahoo Screen - Yahoo Did Yahoo Screen Won’t Say if Its Season of Community Was a Success Yahoo Loses $42 Million on ‘Community,’ 2 Other Original Series Why Yahoo’s Foray Into Original TV Series Failed Kathy Savitt, Yahoo’s Head of Media, Leaves for Movie Studio Bills, Jaguars to make history as part of free live webcast Yahoo yanks Yahoo Screen hub, scatters “original” content across sites Not Even Community Could Save Yahoo’s TV Dreams  
 

1 hr 10 min

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