Hosted by standup comedian and veteran creative director Hersh Rephun, YES, BRAND: The Podcast is an entertaining and insightful hour during which Hersh talks with entrepreneurs, brand execs, marketers, filmmakers, artists, comedians and other “truth experts”, to explore the dual attributes of honesty and deception. Hersh Rephun’s career spans two decades as a writer and creator of multi-platform content, marketing and PR campaigns. His diverse clientele spans advertising, entertainment and apparel. Hersh served as a publicist for some of the most high-profile and awarded commercial directors and production companies in the world, including Jason Reitman (Juno, Up in the Air), Theodore Melfi (Hidden Figures, St. Vincent) and Anonymous Content. His clients have been featured in leading trades and honored with every major industry award, including Cannes Gold Lions, Palme d’Or, Grand Prix, AICP, DGA, Clio and One Show. In 2016, Hersh oversaw PR for Andrew Laurich’s subversive short, A Reasonable Request, which was named “Today’s Best Short” by Digg, ranked amongst VICE’s “Top 10 Shorts of the Year,” shortlisted for Vimeo’s “Best Videos of the Year,” and bears the rare distinction of screening at both SxSW and Sundance in 2016. He also spearheaded marketing for the feature, Erasing Eden, a breakout on the festival circuit. Hersh’s advertising industry background, paired with comedy chops earned at standup gigs across the country, led to the creation of an online branding campaign establishing fledgling East Coast distillery Manatawny Still Works. His dual expertise is also at play on YES, BRAND: The Podcast, which Hersh describes as “equal parts laughter and introspection” His initial guests include Birkenstock Americas CEO David Kahan and Filmmaker Jordan Brady (I AM COMIC). “SMITHEREENS,” a comedy pilot written by Hersh, was a Best Screenplay finalist at the LA Comedy Fest and Beverly Hills Film Fest. In 2016, “SMITHEREENS” was presented in a live reading at the Comedy Film & Screenplay Festival.
Data is Not Destiny: The liberation of Travis Hinson
Good tech vs Bad Tech. The freedom of the open road. What kind of world do we want to live in? These are issues tackled by “Bearclaw,” the lead character in Warren Lam’s new sci-fi web series, Moto Nostra. They’re also themes broached in my sit-down with actor Travis Hinson, who plays the role. While...
DICK CARRIERS’ Richard Carrier Sr. has the balls to build a brand
In 1985, Richard Dick Carrier Sr. launched Incline Club, an apparel brand that reflected his love of skiing. He’d moved to Vail, CO, after graduating from Ithaca College in NY to ski and bartend, and one thing led to another. He would marry a world class downhill racer, and they would have three super-athletic kids...
An “Impromptu” conversation with author Judith Humphrey
How do you build a personal brand and lead in the moment? Are spur-of-the-moment conversations, online and in-person, replacing the “state of the company” address? In her new book, Impromptu: Leading in the Moment (Wiley, on sale now), communications expert Judith Humphrey equips entrepreneurs, leaders, and those looking to advance their career to shine in...
Getting so presidential you won’t believe it, with Cash Keahy
On this episode of the YES, BRAND podcast, author Cash Keahey and I discuss the 8 leadership styles defined by Donald Trump’s predecessors – and how the current POTUS fits into these classic molds. Perhaps most importantly, we dive into how we can find our inner leaders and how all 8 of these “leadertypes” reside...
Talking Cars, Sports and Real Life with Filmmaker Sam Ciaramitaro
He’s shot films for Porsche, Hyundai, Ford, US Army, and Delta Airlines, to name a few. He’s also an avid sports fan, and relishes every opportunity to shoot baseball and racing. Sam Ciaramitaro has an action-packed reel, but as an interview guest, he’s thoughtful, reflective, and humbled by the fact that the more you learn,...
How to become a working actor in Hollywood without losing your sense of humor
Eric Alegria has that look, at once a genial everyman and a chiseled lead, he could be your hotel clerk (as he was, in Marriott’s Fairfield Inn campaign, starring Mr. T), a star soccer player (Budweiser), or, well, the voice of a gecko (for Jeep, not Geico). He’s also cut his teeth onstage, at comedy...
This is a fantastic listen! Hersh has the capability to connect on a deep level with all his guests and interject his amazing vocabulary, humor and quick wit! I'm not in the business of branding/marketing but i'm drawn to his podcast each week. Keep up the good work! We're listening!