YES, BRAND with Hersh Rephun

Hersh Rephun

YES, BRAND is a clarity lab disguised as a conversation — where improv meets authority and the best ideas win. Host Hersh, international speaker, author, and authority strategist, sits down with founders, creatives, and storytellers to explore how truth sells when you stop performing and start communicating. Expect clarity, comedy, and the courage to say YES. Each episode blends humor and insight in a fast, fresh exchange about voice, message, and momentum — because building a brand shouldn’t mean losing your sense of play.

  1. Framing Life in its Best Light with Director/Photographer Stewart Cohen

    12/04/2025

    Framing Life in its Best Light with Director/Photographer Stewart Cohen

    A good number of our Season 7 guests are artists: they're also successful businesspeople who founded and have grown their companies, in some cases over decades. In addition to SC Pictures, Stewart Cohen's dominion includes media licensing via SuperStock and its ever-expanding archives. Frame life in its best light: Working your way through Stewart Cohen’s portfolio of commercials and stills for clients including American Airlines, AT&T, Coca-Cola, Four Seasons, and Frito-Lay, you are as likely to see heartfelt testimonials as Game Day humor, real people as celebs, with campaigns spanning fashion, kids, sports, wildly diverse storytelling and portraiture... He’s gone swimming with sharks in the Galapagos and come up for air to stage a tongue-in-cheek musical comedy starring the townspeople of Mansfield, TX. They sing about being too busy for tourism. The throughline is seizing the moment to celebrate the joy of life. In addition to directing and shooting stills through his production company, SC Pictures, Stewart is an increasingly influential player in the licensing arena, beginning with his purchase of SuperStock in 2019. In 2023, SuperStock acquired All Canada Photos, the country’s premier Canada-focused stock images agency, offering a rich imagery and multimedia content collection. That was followed in 2024 by its acquisition of the coveted Classic Stock collection, along with UK architectural archive View Pictures and Seattle-based Danita Delimont Stock Photography, in 2025. https://www.stewartcohen.com/

    37 min
  2. Morgan DeNicola: On Trust, Diplomacy, and Global Change

    11/14/2025

    Morgan DeNicola: On Trust, Diplomacy, and Global Change

    When I sat down with Morgan DeNicola, Executive Director of the DeNicola Family Foundation among other things, I knew I was talking to someone who doesn’t just talk about global issues—she goes out and gets her boots dirty. Morgan is the Vice Chairman of the Humpty Dumpty Institute (HDI), the organization that works with Congress, the State Department, the UN, embassies, and young people to spark real dialogue on the world’s toughest challenges. Her work with congressional delegations has taken her from Beijing’s Taihe Global Civilization Forum to Malawi, where a visit to the Amitofo Care Centre lit a fire in her. What she saw there pushed her to launch Cosmo Cares Mobile Healthcare Van, now being donated to the ACC to reach remote villages in Lesotho—with a formal dedication set for November 17, 2022. More recently, she led a congressional delegation in Rwanda, because Morgan doesn’t do “slow.” Back home, she’s part of the Steinberg DeNicola Humanitarian Awards, recognizing NFL players who step up for their communities, and she helps elevate global medical researchers through the CDC Scientific Scholarship. On top of that, she supports Ronald McDonald House, Big Brothers Big Sisters, and local holiday drives—all while serving on the board of the Elmwood Zoo, dedicated to inspiring real conservation action. My conversation with Morgan reminded me why these interviews matter: she’s living her mission, not just reciting it—and that kind of truth sticks with you.

    38 min
5
out of 5
18 Ratings

About

YES, BRAND is a clarity lab disguised as a conversation — where improv meets authority and the best ideas win. Host Hersh, international speaker, author, and authority strategist, sits down with founders, creatives, and storytellers to explore how truth sells when you stop performing and start communicating. Expect clarity, comedy, and the courage to say YES. Each episode blends humor and insight in a fast, fresh exchange about voice, message, and momentum — because building a brand shouldn’t mean losing your sense of play.