32 episodes

ACCEPTING THE OFFER and building on that idea is a rule of improv, but it's also a strategy I use with clients to evolve - and enliven - their messaging. We do the same on YES, BRAND, as the show enters its 3rd season, inviting entrepreneurs and CEOs into the hot seat to talk strategy, messaging, and to have a little fun!

YES, BRAND with Hersh Rephun Hersh Rephun

    • Business
    • 5.0 • 112 Ratings

ACCEPTING THE OFFER and building on that idea is a rule of improv, but it's also a strategy I use with clients to evolve - and enliven - their messaging. We do the same on YES, BRAND, as the show enters its 3rd season, inviting entrepreneurs and CEOs into the hot seat to talk strategy, messaging, and to have a little fun!

    Vinnie Potestivo Brings his Winning Methods to Modern Media

    Vinnie Potestivo Brings his Winning Methods to Modern Media

    Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact. Originally, this episode was slated for my Truth Tastes Funny podcast, and indeed Vinnie and I talk plenty about the rollercoaster of life on Earth; but our conversation leaned so much toward media and the business of celebrity today that I moved it over to YES, BRAND. Furthermore, it was Vinnie who suggested I use the phrase "YES, BRAND Method" when referring to how I work with clients...and this seemed like the right homage to his way with branding!
    As a network executive at MTV Networks (98-07), Vinnie discovered talent and developed new ways to support their goals, pioneering the way brands and business owners could contribute to their public narrative by making them stars and producers of their own television series. Early hits include Punk’d, The Osbournes, TRL, 8th & Ocean, Wild 'N Out, & The Challenge. Since then, he and his team at VPE.tv have continued to be well-trusted connectors who develop and distribute original content across all media platforms. Especially podcasts!
    Vinnie is the Editor-in-chief of I Have A Podcast® and is responsible for discovering and amplifying the voice of independent podcasters worldwide.
    Find Vinnie:
    vpe.tv
    vpe.tv/quuu
    vpe.tv/fascinate
    @vinniepotestivo @ihaveapodcast
    If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
    Subscribe to our YouTube channel
    Follow us on Instagram: @Hersh4all
    on LinkedIn: HershRephun
    on Twitter: @TruthTstsFunny
    Our Website: YESBRANDmethod
    Contact Us
    YES, BRAND Theme, Intro/Outro:
    Words and Music by: Hersh Rephun
    Performed by: Hersh Rephun & Samantha Rephun
    Produced and Mixed by: Daniel Teo
    J.E.M Music Strategy & Production
    Cover Art: Tori Barker, Creative Marketing
    YES, BRAND Logo: Aram Youssefian, Focus DM

    • 42 min
    It Takes Big Hair and a Big Heart to Impact Youth. John Mendez has Both.

    It Takes Big Hair and a Big Heart to Impact Youth. John Mendez has Both.

    At 21, serial entrepreneur, realtor, investor, podcast host, and social media expert John Mendez is deeply passionate about helping other like-minded individuals achieve a life of abundance. Through the power of the mind and social media, John is empowering others to obtain financial freedom and build the lives they’ve always dreamed of living.
    This was my second podcast convo with John (he first appeared on my Truth Tastes Funny podcast), and I have every expectation he will guest on BRAND VOICE RUNWAY (my niched-down show for 7 & 8 figure brands) before too long.
    Free Gift: https://www.bit.ly/walk2wealthgift
    00:00 - Sneak Preview
    02:15 - Gen Z Social Chops
    05:55 - Never About the Money
    08:00 - Dropout & Into Real Estate
    10:15 - Walk 2 Wealth
    15:00 - Stop & Stare, Just Don't Touch the Hair
    19:00 - FOCUS
    24:00 - Success is Relative
    33:00 - The Mission
    Find John Mendez:
    https://www.linktr.ee/walk2wealth
    If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
    Subscribe to our YouTube channel
    Follow us on Instagram: @Hersh4all
    on LinkedIn: HershRephun
    on Twitter: @TruthTstsFunny
    Our Website: YESBRANDmethod
    Contact Us
    YES, BRAND Theme, Intro/Outro:
    Words and Music by: Hersh Rephun
    Performed by: Hersh Rephun & Samantha Rephun
    Produced and Mixed by: Daniel Teo
    J.E.M Music Strategy & Production
    Cover Art: Tori Barker, Creative Marketing
    YES, BRAND Logo: Aram Youssefian, Focus DM

    • 38 min
    Passion & Community (with a Side of SaaS) Drives Alex Sanfilippo

    Passion & Community (with a Side of SaaS) Drives Alex Sanfilippo

    Alex Sanfilippo is the host of Podcasting Made Simple, and the founder of PodPros.com, a software company specifically focused on creating solutions that serve independent podcast hosts and guests.
    In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.
    01:21 - Meet Alex
    03:48 - Cutthroat Island
    07:36 - Birth of PodPros & Connecting to a Community
    14:24 - Staying Connected
    20:00 - Human-to-Human

    All Things Alex:
    https://podmatch.com/guestdetail/1590577274896x703756399245430300
    If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
    Subscribe to our YouTube channel
    Follow us on Instagram: @Hersh4all
    on LinkedIn: HershRephun
    on Twitter: @TruthTstsFunny
    Our Website: YESBRANDmethod
    Contact Us
    YES, BRAND Theme, Intro/Outro:
    Words and Music by: Hersh Rephun
    Performed by: Hersh Rephun & Samantha Rephun
    Produced and Mixed by: Daniel Teo
    J.E.M Music Strategy & Production
    Cover Art: Tori Barker, Creative Marketing
    YES, BRAND Logo: Aram Youssefian, Focus DM

    • 26 min
    Nancy Erickson - "The Book Professor" - Takes Brands to School

    Nancy Erickson - "The Book Professor" - Takes Brands to School

    How do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka "The Book Professor."
    Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started the award-winning nonfiction publishing house, Stonebrook Publishing.
    In 2019, she developed a step-by-step process to help entrepreneurs, business owners, coaches, and speakers expand their business by writing a nonfiction book that can be repurposed in to other revenue-producing products. The book establishes that person as an expert in their field, increases their credibility, helps attract a following, and is the launchpad for expanding their business. Since then, she's helped hundreds of authors achieve their dream and grow their business.
    01:27 - Nancy becomes The Book Professor
    05:00 - Intention & The 12 Questions
    15:00 - Profit vs Purpose
    18:00 - Being Known Through Your Writing
    24:00 - Misc Tips
    Find Nancy:
    https://thebookprofessor.com
    https://stonebrookpublishing.net
    If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
    Subscribe to our YouTube channel
    Follow us on Instagram: @Hersh4all
    on LinkedIn: HershRephun
    on Twitter: @TruthTstsFunny
    Our Website: YESBRANDmethod
    Contact Us
    YES, BRAND Theme, Intro/Outro:
    Words and Music by: Hersh Rephun
    Performed by: Hersh Rephun & Samantha Rephun
    Produced and Mixed by: Daniel Teo
    J.E.M Music Strategy & Production
    Cover Art: Tori Barker, Creative Marketing
    YES, BRAND Logo: Aram Youssefian, Focus DM

    • 28 min
    The Reigning Underdog Champion of the World: Phil Pelucha!

    The Reigning Underdog Champion of the World: Phil Pelucha!

    High-performers and serial-success builders listen up! Phil Pelucha is the kind of expert you wanna keep talking to, and as I watched this interview again, I realized I gotta pick up the phone and get me some more Phil! An internationally renowned Celebrity Entrepreneur Business & Sports Consultant best known for 'Billionaires in Boxers,' Phil (aka the Underdog Champion of the World) is famous for his ability to take your business from Unknown to Unrivaled and his highly publicized long-term ambition to own Liverpool FC.
    Business leaders in the B2B space, action takers, and those excited by winning: there's lots to learn here:
    00:00: In this corner...Former Footballer Phil Pelucha
    02:53: Teaching Sports to Business...and Business to Sports
    05:08: The Underdog Champion moniker
    09:43: Doing it All vs Doing it Best
    12:20: "Visibility + Credibility = Profitability"
    17:00: A Case Study
    21:56: Phil's Beginnings and Journey
    32:27: The 4 P's & Inviting Yourself

    Website URL & Social Media Accounts
    https://www.linkedin.com/in/philippelucha/
    https://billionairesinboxers.com/
    Contact: vipbookings@billionairesinboxers.com 
    About Billionaires in Boxers:
    Beating the system, escaping the status quo, and achieving more than they felt possible. Goals & Values: Our clients value creating extraordinary, out-of-the-box change. They are rebels and have gained traction in their industry because of their unorthodox style and approach. Disruption, intensity and heart are key elements of their personality and business style. Challenges & Pain Points: The BiB client has typically worked with a number of coaches and agencies, and bought a variety of software/systems, but still feel that something is missing. Despite all of their hard work, they are an underdog and their industry's best-kept secret.
    Philip is exceptionally well connected globally and is sought after for his ability to teach sport to business and business to sport. Often the intermediary for large scale commercial and investment deals, translating Football into business and vice versa.
    Philip has connections with current and future business leaders as well as some of the best-known sports brands.
    If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
    Subscribe to our YouTube channel
    Follow us on Instagram: @Hersh4all
    on LinkedIn: HershRephun
    on Twitter: @TruthTstsFunny
    Our Website: YESBRANDmethod
    Contact Us
    YES, BRAND Theme, Intro/Outro:
    Words and Music by: Hersh Rephun
    Performed by: Hersh Rephun & Samantha Rephun
    Produced and Mixed by: Daniel Teo
    a...

    • 37 min
    What Archetype Are You? Get Some BRAND Therapy with Yamilca Rodriguez

    What Archetype Are You? Get Some BRAND Therapy with Yamilca Rodriguez

    Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca through brand development.
    A former brand leader at the Procter & Gamble Company - perhaps the most significant global organization and advertiser - Yamilca has spent decades helping brands and individuals create unforgettable experiences.
    Chapter Markers
    00:00 - The Archetypes Teaser
    02:40 - The 1-Floor Elevator Pitch
    04:05 - From Product to Personal
    10:00 - Message Therapy / Brand Therapy
    15:45 - Ready for Branding Help
    18:55 - The Human Condition
    22:10 - Yamilca's Vision
    Yamilca was featured in Forbes Magazine, The Voice-Tribune, The Courier-Journal, Today’s Woman, and Style Blueprint. She is a 3-time #1 bestselling author of Women Who BossUp, Ignite Entrepreneur, and Women Gone Wild. She has worked on billion-dollar brands like SKII, Olay, and Crest 3D White, to name a few; was a TEDx speaker and has spoken nationally and internationally; was nominated for Most Admired Women in the beauty category for two years. Yamilca has done everything from teaching yoga to teaching MBA students Design Thinking. She loves spending time with her husband and stepson in their Kentucky home.
    Find Yamilca:
    www.bespokebranding.io
    https://shows.acast.com/brand-therapist/episodes
    If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
    Subscribe to our YouTube channel
    Follow us on Instagram: @Hersh4all
    on LinkedIn: HershRephun
    on Twitter: @TruthTstsFunny
    Our Website: YESBRANDmethod
    Contact Us
    YES, BRAND Theme, Intro/Outro:
    Words and Music by: Hersh Rephun
    Performed by: Hersh Rephun & Samantha Rephun
    Produced and Mixed by: Daniel Teo
    J.E.M Music Strategy & Production
    Cover Art: Tori Barker, Creative Marketing
    YES, BRAND Logo: Aram Youssefian, Focus DM

    • 24 min

Customer Reviews

5.0 out of 5
112 Ratings

112 Ratings

XxXtAlKaHoLiCXxX ,

Someone who gets it

You have lived and breathed so much marketing and PR knowledge. You are giving listeners a world of knowledge at their fingertips. So cool!!

Alex J Sanfilippo ,

Hersh is a legendary host!

I’m not even sure what to say… Hersh makes this podcast an amazing space to learn from some brilliant people that I’d never find on my own. Truly A+ content! Thank you!!!

fussbros ,

It’s easy to say YES

There is nothing better than someone who knows their craft and can have fun with it. Let me change that. The only thing better is when they convey that to people around them Hersh manages to showcase his skills in branding with a great sense of humor to make his listeners enjoy the podcast and eager to say YES! Make sure you listen to YES, BRAND with Hersh Rephun.

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