YES, BRAND with Hersh Rephun

Hersh Rephun
  • 5.0 (18)
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YES, BRAND is a conversational podcast exploring how clarity, truth, and humor shape momentum — right before ideas are amplified in the world. This is not a retrospective show or a promo stop. It’s a live conversation for founders, operators, creatives, and public thinkers who are actively shaping what comes next. Your host is Hersh, international speaker, author, and authority strategist, sits down with founders, creatives, and storytellers to explore how truth sells when you stop performing and start communicating. Expect clarity, comedy, and the courage to say YES. Each episode blends humor and insight in a fast, fresh exchange about voice, message, and momentum — because building a brand shouldn’t mean losing your sense of play.

  1. Christian Ray Flores: The Xponential Life Well Lived

    MAR 9

    Christian Ray Flores: The Xponential Life Well Lived

    Christian Ray Flores has lived several lifetimes in one. From growing up as a refugee in Chile to becoming a pop superstar in Eastern Europe, Christian’s journey spans continents, industries, and reinventions. Today he is a high-performance coach, entrepreneur, media founder, and philanthropist helping leaders pursue success that actually means something. In this conversation, Christian shares how resilience, purpose, and disciplined habits shaped his path from global music stages to boardrooms and coaching sessions with founders, executives, and creatives seeking sustained peak performance. With a master’s degree in economics and fluency in four languages, Christian has built startups, raised millions for business and mission-driven ventures, and co-founded Third Drive Media, producing content designed to move audiences and fuel innovation. Through Xponential, his coaching and advisory work helps high achievers align success with significance. He is also the host of the Headspace by Christian Ray Flores podcast and the author of Little Book of Big Reasons to Love America, where he explores leadership, mindset, and the habits that shape extraordinary lives. In this episode of the YES, BRAND Podcast, we talk about reinvention, the power of purpose-driven leadership, and why the most meaningful success is built from the inside out. https://www.xponential.life/ -- Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image. You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix. Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

    32 min
  2. Burnout to Bold: Nadja Fromm on Ditching the 9-to-5 and Building a Freedom Business

    MAR 4

    Burnout to Bold: Nadja Fromm on Ditching the 9-to-5 and Building a Freedom Business

    In this energetic conversation on the YES, BRAND Podcast, Hersh sits down with Nadja Fromm, Corporate Breakup Coach and Startup Strategist, to talk about what it really takes to leave the 9-to-5 behind and build a business that reflects who you are and how you want to live. With more than 20 years of experience helping professionals navigate career transitions, Nadja has made it her mission to help people walk away from burnout and into bold, freedom-fueled entrepreneurship. Her approach is direct, practical, and refreshingly honest. No corporate jargon. No endless planning cycles. Just the mindset, clarity, and strategy needed to stop spinning and start building. In her work, Nadja encourages clients to think of leaving a corporate job as a “corporate breakup.” And just like any breakup, it can be painful, confusing, and even a little scary. But it can also be the catalyst for reinvention. As Nadja puts it, the old idea of getting a revenge body after a breakup is outdated. Today, the real glow-up is building your own “revenge business.” Throughout the conversation, Hersh and Nadja explore the courage it takes to rewrite your professional story, why burnout is often a signal rather than a failure, and how stepping away from the expected path can unlock a level of freedom and creativity many professionals never thought possible. Nadja brings contagious energy to the conversation, acting as the ultimate cheerleader for people ready to stop waiting for permission and start designing a career that works for them. This episode is for anyone who feels the pull toward entrepreneurship but has been told to stay safe, stay small, or stay put. Sometimes the boldest brand move you can make is choosing yourself. -- Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image. You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix. Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

    33 min
  3. Curtis McCullom: Reprogram the Blind Spots. Reclaim the Power.

    FEB 25

    Curtis McCullom: Reprogram the Blind Spots. Reclaim the Power.

    What if the very thing capping your income, confidence, and impact isn’t strategy… but something you learned at seven years old? In this episode of the YES, BRAND Podcast, Hersh sits down with Curtis McCullom, mindset strategist and creator of the LGET Mindset™ framework: Learn, Grow, Expand, Transform. Curtis works with CEOs, founders, and entrepreneurs who are successful on paper but still hitting invisible ceilings. The kind that do not show up on a P&L sheet, but show up in hesitation, self-sabotage, overworking, or playing smaller than their actual capability. Through modalities like NLP, Mental Emotional Release® (MER), and Hypnotherapy, Curtis helps high performers identify and reprogram the subconscious patterns that have been quietly running the show for decades. This conversation goes beyond tactics. It is about identity. Beliefs. Emotional wiring. And what becomes possible when you finally clear the internal noise. Curtis is also the host of The Curtis McCullom Show, where he interviews top leaders on success, mindset, and personal growth, exploring what really drives sustainable achievement. If you have built something meaningful but know there is another level waiting, this episode is your invitation to look inward and unlock it. Your next level is not outside of you. It is already within you. Curtis helps you access it. YouTube: https://youtube.com/@curtismccullom Website: http://www.bespokehumanpotentialcoaching.com/ LinkedIn: https://www.linkedin.com/in/curtis-mccullom/ Facebook Page: https://www.facebook.com/BespokeHumanPotential Facebook: https://www.facebook.com/curtis.mccullom.BHPC/ Instagram: https://www.instagram.com/curtis.mccullom/ Twitter: https://twitter.com/curtisBmccullom TikTok: https://tiktok.com/@curtismccullom -- Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image. You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix. Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

    36 min
  4. Eric Malka's Journey: From Idea to Exit in Luxury Branding

    FEB 18

    Eric Malka's Journey: From Idea to Exit in Luxury Branding

    In this episode of YES, BRAND, Hersh sits down with visionary entrepreneur Eric Malka for a candid conversation about brand building, legacy, and what it really takes to scale with integrity. Eric brings more than 30 years of experience in the luxury branded consumer-packaged goods arena. He is best known as the co-founder of The Art of Shaving, the brand that redefined men’s grooming and turned a daily routine into a ritual. As co-founder and former CEO, Eric grew The Art of Shaving from a startup into an internationally recognized brand. In 2009, the company was acquired by Gillette, a Procter & Gamble company. Following the acquisition, Eric continued to lead the business as CEO through the end of 2010, guiding the transition while preserving the brand’s identity inside a global powerhouse. In 2014, Eric founded Strategic Brand Investments, a private equity fund focused on empowering early-stage entrepreneurs to develop their brands and grow sustainable businesses. As Managing Partner, he works closely with founders and leadership teams to pioneer winning strategies, scale with purpose, and build brands that endure. In this conversation, Hersh and Eric explore: What it really means to build a brand, not just a productThe discipline behind scaling without diluting identityNavigating acquisition while protecting brand equityThe difference between entrepreneurship and brand stewardshipHow early-stage founders can think bigger and build smarter This episode is a masterclass in long-term brand thinking from someone who has done it at the highest level, from startup grit to global acquisition and beyond. YES to brands that mean business. www.strategicbrandinvestments.com _______________________________________________________________ Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image. You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix. Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

    30 min
  5. Deep Curiosity and Expanding Hearts: Conversations with T Keaton-Woods

    FEB 11

    Deep Curiosity and Expanding Hearts: Conversations with T Keaton-Woods

    On the latest YES, BRAND podcast, Hersh sat down with T Keaton Woods, who calls herself a “soul personal trainer.” Stay with me. T works with artists, creatives, and entrepreneurs, the dreamers gutsy enough to say, “I’m going to make something new.” She sees soul as your source code. Not religious. Not woo. Just the core programming that drives how you live and create. And like any code, it can get messy. Her work is to help refine it and actually operate from it. She doesn’t see herself as a coach barking plays from the sidelines. She’s a Sherpa. She may know where the potholes are, but you still have to walk the path. Sometimes she calls out the hole. Sometimes she lets you step in and then offers a hand back up. Either way, the authority stays with you. She and Hersh talked about her “slow-mad” life in Scotland, her massive metaphorical circus tent of human connection, and why artists matter. They document the times. They make us feel history, not just read it. Her closing thought was simple and powerful: sometimes the most aligned move is no. Build on solid ground, not a house of cards. That’s truth worth training for. Find T: https://www.linkedin.com/in/tkeatonwoods/ Worth noting: Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image. You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix. Resources: 60-second Get Off Your Assets Quiz: https://getoffyourassets.scoreapp.com/ 60-second Personal Brand Quiz: https://bit.ly/QuizHR

    30 min
  6. Mastering Sales with Soul: Dr. Nancy Zare

    FEB 10

    Mastering Sales with Soul: Dr. Nancy Zare

    Hate “sales”? Get the icks when it’s time to make the offer? That actually makes sense — because your real job isn’t to sell. It’s to connect, serve, guide, and create trust with the right people. The problem isn’t your offer. It’s that most sales models force you into performance instead of relationship — pitching instead of listening, persuading instead of aligning. In this episode of YES, BRAND, longtime collaborators Nancy Zare, Ph.D. and host Hersh Rephun explore what changes when selling stops being an act and starts being an extension of who you are. Nancy shares how learning the right words and right approach helps leaders attract new business without feeling “sales-y,” while Hersh reframes sales as permission earned through clarity, personality fit, and genuine connection. This is a conversation about why authority doesn’t come from pressure — it comes from alignment — and how the strongest relationships are built when you stop trying to convince and start inviting. Website: https://nancyzare.com/

    34 min
  7. The Comeback Coach: Empowering Women Over 40 with Rachel Gaddis

    JAN 30

    The Comeback Coach: Empowering Women Over 40 with Rachel Gaddis

    The real comeback isn’t to your old life — it’s to your true one. Rachel Gaddis didn’t just change careers — she changed her relationship with purpose. After a late ADHD diagnosis, a battle with breast cancer, and a full career reset in her 50s, she built a practice around helping others navigate reinvention without losing themselves. Hersh talked with Rachel about what real change looks like — not the “pivot” everyone posts about, but the quiet, uncomfortable clarity that comes before it. It’s the same kind of clarity that my advisory clients are chasing — the moment when the next version of your work finally matches who you’ve become.

    27 min
  8. The Power of Emotional Branding with Gabriel De La Rosa

    JAN 23

    The Power of Emotional Branding with Gabriel De La Rosa

    Gabriel de la Rosa is a Principal at Intelligent Relations. Across his 14+ years in Marketing and Communications, he has helped startups and Fortune 500 companies be featured in the best publications in the world. Key Highlights of the Episode: Gabriel Delarosa, a principal at Intelligent Relations, shares his insights on the fundamentals of communication and exposure in 2024, emphasizing timeless principles first articulated by Aristotle. Delarosa discusses the importance of combining rational, emotional, and aesthetic elements in branding and how timing plays a crucial role in communication strategy. Delarosa recounts his personal journey from starting a theater production company in Venezuela to becoming a key player in the technology and venture capital space. The conversation explores how personal branding and emotional engagement can enhance business success, even in industries like tech where the product is not inherently relational. Real-world examples, such as the historical Kennedy-Nixon debate and infamous ad campaigns by Coca-Cola and Pepsi, illustrate the significance of perception and timing in branding. Delarosa emphasizes the importance of personal branding, advising individuals to invest in developing their personal stories and identities to advance their careers.

    33 min
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5
out of 5
18 Ratings

About

YES, BRAND is a conversational podcast exploring how clarity, truth, and humor shape momentum — right before ideas are amplified in the world. This is not a retrospective show or a promo stop. It’s a live conversation for founders, operators, creatives, and public thinkers who are actively shaping what comes next. Your host is Hersh, international speaker, author, and authority strategist, sits down with founders, creatives, and storytellers to explore how truth sells when you stop performing and start communicating. Expect clarity, comedy, and the courage to say YES. Each episode blends humor and insight in a fast, fresh exchange about voice, message, and momentum — because building a brand shouldn’t mean losing your sense of play.

Information

  • Creator
    Hersh Rephun
  • Years Active
    2022 - 2026
  • Episodes
    134
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 YES, BRAND with Hersh Rephun
  • Show Website
    YES, BRAND with Hersh Rephun