YES, BRAND with Hersh Rephun Hersh Rephun

Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact. Originally, this episode was slated for my Truth Tastes Funny podcast, and indeed Vinnie and I talk plenty about the rollercoaster of life on Earth; but our conversation leaned so much toward media and the business of celebrity today that I moved it over to YES, BRAND. Furthermore, it was Vinnie who suggested I use the phrase "YES, BRAND Method" when referring to how I work with clients...and this seemed like the right homage to his way with branding!
As a network executive at MTV Networks (98-07), Vinnie discovered talent and developed new ways to support their goals, pioneering the way brands and business owners could contribute to their public narrative by making them stars and producers of their own television series. Early hits include Punk’d, The Osbournes, TRL, 8th & Ocean, Wild 'N Out, & The Challenge. Since then, he and his team at VPE.tv have continued to be well-trusted connectors who develop and distribute original content across all media platforms. Especially podcasts!
Vinnie is the Editor-in-chief of I Have A Podcast® and is responsible for discovering and amplifying the voice of independent podcasters worldwide.
Find Vinnie:
vpe.tv
vpe.tv/quuu
vpe.tv/fascinate
@vinniepotestivo @ihaveapodcast
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM

At 21, serial entrepreneur, realtor, investor, podcast host, and social media expert John Mendez is deeply passionate about helping other like-minded individuals achieve a life of abundance. Through the power of the mind and social media, John is empowering others to obtain financial freedom and build the lives they’ve always dreamed of living.
This was my second podcast convo with John (he first appeared on my Truth Tastes Funny podcast), and I have every expectation he will guest on BRAND VOICE RUNWAY (my niched-down show for 7 & 8 figure brands) before too long.
Free Gift: https://www.bit.ly/walk2wealthgift
00:00 - Sneak Preview
02:15 - Gen Z Social Chops
05:55 - Never About the Money
08:00 - Dropout & Into Real Estate
10:15 - Walk 2 Wealth
15:00 - Stop & Stare, Just Don't Touch the Hair
19:00 - FOCUS
24:00 - Success is Relative
33:00 - The Mission
Find John Mendez:
https://www.linktr.ee/walk2wealth
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM

Alex Sanfilippo is the host of Podcasting Made Simple, and the founder of PodPros.com, a software company specifically focused on creating solutions that serve independent podcast hosts and guests.
In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.
01:21 - Meet Alex
03:48 - Cutthroat Island
07:36 - Birth of PodPros & Connecting to a Community
14:24 - Staying Connected
20:00 - Human-to-Human

All Things Alex:
https://podmatch.com/guestdetail/1590577274896x703756399245430300
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM

How do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka "The Book Professor."
Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started the award-winning nonfiction publishing house, Stonebrook Publishing.
In 2019, she developed a step-by-step process to help entrepreneurs, business owners, coaches, and speakers expand their business by writing a nonfiction book that can be repurposed in to other revenue-producing products. The book establishes that person as an expert in their field, increases their credibility, helps attract a following, and is the launchpad for expanding their business. Since then, she's helped hundreds of authors achieve their dream and grow their business.
01:27 - Nancy becomes The Book Professor
05:00 - Intention & The 12 Questions
15:00 - Profit vs Purpose
18:00 - Being Known Through Your Writing
24:00 - Misc Tips
Find Nancy:
https://thebookprofessor.com
https://stonebrookpublishing.net
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM

High-performers and serial-success builders listen up! Phil Pelucha is the kind of expert you wanna keep talking to, and as I watched this interview again, I realized I gotta pick up the phone and get me some more Phil! An internationally renowned Celebrity Entrepreneur Business & Sports Consultant best known for 'Billionaires in Boxers,' Phil (aka the Underdog Champion of the World) is famous for his ability to take your business from Unknown to Unrivaled and his highly publicized long-term ambition to own Liverpool FC.
Business leaders in the B2B space, action takers, and those excited by winning: there's lots to learn here:
00:00: In this corner...Former Footballer Phil Pelucha
02:53: Teaching Sports to Business...and Business to Sports
05:08: The Underdog Champion moniker
09:43: Doing it All vs Doing it Best
12:20: "Visibility + Credibility = Profitability"
17:00: A Case Study
21:56: Phil's Beginnings and Journey
32:27: The 4 P's & Inviting Yourself

Website URL & Social Media Accounts
https://www.linkedin.com/in/philippelucha/
https://billionairesinboxers.com/
Contact: vipbookings@billionairesinboxers.com 
About Billionaires in Boxers:
Beating the system, escaping the status quo, and achieving more than they felt possible. Goals & Values: Our clients value creating extraordinary, out-of-the-box change. They are rebels and have gained traction in their industry because of their unorthodox style and approach. Disruption, intensity and heart are key elements of their personality and business style. Challenges & Pain Points: The BiB client has typically worked with a number of coaches and agencies, and bought a variety of software/systems, but still feel that something is missing. Despite all of their hard work, they are an underdog and their industry's best-kept secret.
Philip is exceptionally well connected globally and is sought after for his ability to teach sport to business and business to sport. Often the intermediary for large scale commercial and investment deals, translating Football into business and vice versa.
Philip has connections with current and future business leaders as well as some of the best-known sports brands.
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
a...

Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca through brand development.
A former brand leader at the Procter & Gamble Company - perhaps the most significant global organization and advertiser - Yamilca has spent decades helping brands and individuals create unforgettable experiences.
Chapter Markers
00:00 - The Archetypes Teaser
02:40 - The 1-Floor Elevator Pitch
04:05 - From Product to Personal
10:00 - Message Therapy / Brand Therapy
15:45 - Ready for Branding Help
18:55 - The Human Condition
22:10 - Yamilca's Vision
Yamilca was featured in Forbes Magazine, The Voice-Tribune, The Courier-Journal, Today’s Woman, and Style Blueprint. She is a 3-time #1 bestselling author of Women Who BossUp, Ignite Entrepreneur, and Women Gone Wild. She has worked on billion-dollar brands like SKII, Olay, and Crest 3D White, to name a few; was a TEDx speaker and has spoken nationally and internationally; was nominated for Most Admired Women in the beauty category for two years. Yamilca has done everything from teaching yoga to teaching MBA students Design Thinking. She loves spending time with her husband and stepson in their Kentucky home.
Find Yamilca:
www.bespokebranding.io
https://shows.acast.com/brand-therapist/episodes
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM