Search is central to our daily lives. In fact, we can’t get enough: last year we saw an all-time high in searches across the web. Yet search doesn’t get talked about much (beyond what Google is up to, anyway). But there’s much more happening behind the search box.
The original Search Wars in the late ‘90s saw one player emerge victorious. But almost three decades later, there’s a lot of unrest in the new Search Wars. From the “AI-ification” of search to the impact of upstart, privacy-focused search engines, new battles have emerged in an effort to make search less monolithic and more democratic. Yext Talks: Search Wars is here to dive into all things disrupting search as we have known it for so long – as well as what the future of search will look like.
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Episode 2: Steven Levy
This week, we’re joined by Steven Levy, Editor at Large at Wired and author of top technology books including “In the Plex: How Google Thinks, Works, and Shapes Our Lives” and the iconic “Hackers: Heroes of the Computer Revolution.” In a wide-ranging episode, Levy discusses controversial aspects of Google's growth, dives into the intersection of search and ethics, and makes some bold predictions for the future of search.
Yext Talks: Search Wars
In this debut episode, our host Christian Ward, Chief Data Officer at Yext, introduces Yext Talks: Search Wars — a season that will dive into everything from the “AI-ification” of search to the complex intersection of search and privacy — and gives a sneak peek into the guest lineup.
Episode 6: Sarah Robb O'Hagan
As CEO at human performance company Exos and a member of the board of directors at Strava, Sarah Robb O’Hagan has a pretty impressive resume in the fitness world.
In this episode, she draws on her present roles — as well as her background at Flywheel and Equinox — to deliver great insights on the evolution of at-home workouts post-COVID, fitness for the future, and lots more.
Episode 5: Steve Kalifowitz
As Chief Marketing Officer at Crypto.com, Steve Kalifowitz has a front row seat to the crypto boom — and a unique ability to explain and evangelize the space to both experts and newcomers. In this episode, Kalifowitz shares his thoughts on the crypo bull run, goes deep on NFTs, and much more.
Episode 4: April Underwood
As the Founder and CEO Nearby, a platform aimed at empowering local businesses and helping them reach more customers, tech entrepreneur April Underwood has unique insight into the profound challenges — and opportunities — facing local biz today.
But what does the “future of local” look like following the destabilizing year that was 2020? What technologies will be necessary for businesses of all stripes to embrace a “digital-best” mentality? In this episode, which sees Underwood drawing on her local expertise as well as her background as Chief Product Officer at Slack, you’ll hear about the future of empowering local businesses, tips for a successful digital transformation, predictions on the future of remote work, and more.
Episode 3: MJ DePalma and Kelli Kemery
As Head of Inclusive Marketing at Microsoft, for the past three years, MJ DePalma has had a front row seat to profound shifts in the landscape of diverse & inclusive marketing. In this episode, DePalma is joined by colleague Kelli Kemery, Lead Market Researcher at Microsoft, as they share their thoughts on the evolution of inclusive marketing, the difference between “inclusive” ads and including viewers, and the future of designing for audiences with disabilities.
The Next Wave: Ahead of the Curve
Hosts Christian Ward and Josh Grau perfectly demystify the layers of complexity associated with search for business.
On top of that, the discussion they’re fostering is lighting the way for businesses emerging from the “great reset” that we are all preparing for as the post-pandemic period. Essential listening for anyone who wants to grasp what the “next wave” is before it hits.