Search is central to our daily lives. In fact, we can’t get enough: last year we saw an all-time high in searches across the web. Yet search doesn’t get talked about much (beyond what Google is up to, anyway). But there’s much more happening behind the search box.
The original Search Wars in the late ‘90s saw one player emerge victorious. But almost three decades later, there’s a lot of unrest in the new Search Wars. From the “AI-ification” of search to the impact of upstart, privacy-focused search engines, new battles have emerged in an effort to make search less monolithic and more democratic. Yext Talks: Search Wars is here to dive into all things disrupting search as we have known it for so long – as well as what the future of search will look like.
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Episode 5: Sridhar Ramaswamy
This week, we’re thrilled to be joined by Sridhar Ramaswamy, co-founder and CEO of privacy-focused search engine Neeva — and the former leader of Google’s $115 billion advertising division. Drawing on a lifetime of tech experience — particularly his 15 year tenure at Google — Ramaswamy dives deep on the evolution of the search ecosystem, why he felt compelled to launch Neeva, and what the future of (ad-free?) search really looks like.
Episode 4: Ruby Au
This week, we’re joined by Ruby Au, Head of North America at Ecosia, the search engine that plants trees with its ad revenue. In this episode, Au explains Ecosia’s environmentally-focused mission, dives into the troubled relationship between search and privacy, and predicts what the search landscape will be like in 5 years.
Episode 3: Zac Pappis
This week, we’re joined by Zac Pappis, VP of Insights at DuckDuckGo — and the second employee to join the company back in 2012. In this episode, Pappis details DuckDuckGo’s origins, explains why we’re seeing a proliferation of search interfaces today, and makes his case for why privacy-focused upstart search engines stand a fighting chance.
Episode 2: Steven Levy
This week, we’re joined by Steven Levy, Editor at Large at Wired and author of top technology books including “In the Plex: How Google Thinks, Works, and Shapes Our Lives” and the iconic “Hackers: Heroes of the Computer Revolution.” In a wide-ranging episode, Levy discusses controversial aspects of Google's growth, dives into the intersection of search and ethics, and makes some bold predictions for the future of search.
Yext Talks: Search Wars
In this debut episode, our host Christian Ward, Chief Data Officer at Yext, introduces Yext Talks: Search Wars — a season that will dive into everything from the “AI-ification” of search to the complex intersection of search and privacy — and gives a sneak peek into the guest lineup.
Episode 6: Sarah Robb O'Hagan
As CEO at human performance company Exos and a member of the board of directors at Strava, Sarah Robb O’Hagan has a pretty impressive resume in the fitness world.
In this episode, she draws on her present roles — as well as her background at Flywheel and Equinox — to deliver great insights on the evolution of at-home workouts post-COVID, fitness for the future, and lots more.
The Next Wave: Ahead of the Curve
Hosts Christian Ward and Josh Grau perfectly demystify the layers of complexity associated with search for business.
On top of that, the discussion they’re fostering is lighting the way for businesses emerging from the “great reset” that we are all preparing for as the post-pandemic period. Essential listening for anyone who wants to grasp what the “next wave” is before it hits.