Yoga Biz Camp with Michael Jay Michael Jay

BONUS NINA SINGS JINGLES:

Welcome to the latest episode of Yoga Biz Camp! In this installment, Michael Jay has the pleasure of interviewing Nina Israel, a certified business coach and founder of Taryn Financial. With over 25 years of experience empowering small business owners and entrepreneurs, Nina has helped countless individuals improve their cash flow management, operational efficiency, and overall financial wellness.
During the interview, Michael and Nina dive into the details of her holistic approach to financial coaching. By combining her expertise in business strategy and financial planning with her passion for physical fitness, Nina has developed a unique and highly effective methodology for helping her clients achieve their financial goals.
As Nina shares her personal story of how fitness saved her life, listeners gain insight into her deep understanding of the connection between physical, mental, and emotional health. According to Nina, improving physical strength can have a profound impact on one's mental and emotional well-being, and this insight has informed her approach to financial coaching.
For yoga studio owners and those considering opening a studio, this episode is especially relevant. Nina offers valuable advice on how to manage your studio's finances effectively and provides guidance on how to understand the key numbers that can make or break your business.
Don't miss this opportunity to learn from one of the best in the business. Tune in to this episode of Yoga Biz Camp and start your journey towards financial wellness today!

ABOUT NINA:
Nina uses a Holistic Approach to Your Financial Well Being

Nina has been empowering small business owners and entrepreneurs to better manage their cash flow, improve efficiency, and increase their financial wellness for over 25 years.
From garbage bags filled with receipts (yes, literally) to absolutely no receipts, she has heard it all, seen it all, and she is not scared of your books. She knows that it's never as bad as you think. She has saved her clients thousands of dollars and, more importantly, countless hours of wasted time.
Your numbers are the key to managing the success of your business and your personal finances. Nina will not only give you control of all of your numbers, but will also help you understand what they actually mean. You will always know where you stand financially and will feel empowered to make sound money decisions. 
Your Financial Resiliency will soar.
https://tarynfinancial.com/

Connect with Nina  Nina on Instagram
(DM her for  year 30% off of quickbooks)

STRENGTH IN NUMBERS Program with Nina
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Michael’s software resources

In this episode of Yoga Biz Camp, Michael Jay and fellow business consultant Stephanie Breaux Bradley discuss fall planning for yoga studio owners. They cover topics such as the importance of planning ahead, having a fresh perspective on your studio, and how to make the most of the fall season.
Some key conversation points include:
The benefits of having someone else evaluate your studio experienceThe importance of having a plan for fallHow to prepare for fall marketing campaignsStrategies for making the most of the fall seasonThis episode is a must-listen for yoga studio owners who want to make the most of the fall season and stay ahead of the game.

Find Stephanie at https://www.breauxbradleyconsulting.com/

My clients video mentioned in the video of them getting their key to the studio
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Michael’s software resources

In this episode, Michael reflects on his experience working with yoga studio owners and the common fears they face, particularly related to showing up on Instagram and in public. He shares his appreciation for podcasts as a platform for genuine conversations and explains why he has avoided solo episodes in the past. However, today he decides to break that pattern and dive into the current landscape of studio owners and their challenges.


Michael discusses the unique mix of clients he currently works with, including both new studio owners and those with varying levels of experience. He emphasizes the stark contrast between frazzled studio owners in constant reaction mode and calm, forward-thinking ones. Using Lisa from Tucn Yoga Pod as an example, he highlights the importance of having systems and a team in place that allows for a smoother operation and a more enjoyable work experience.


The conversation then shifts to the critical role of teachers in a yoga studio's success. Michael stresses that a studio is only as good as its teachers and emphasizes the significance of a thorough onboarding process and gut instinct when hiring. He advises studio owners to clearly communicate expectations and values to teachers, while also empowering them to be the best they can be. Michael encourages studio owners to support their teachers and help them improve, but also acknowledges that difficult decisions may need to be made if a teacher is not a good fit for the studio's vision.


The discussion moves on to the topic of bringing back students to in-person classes, especially in areas like Canada and Australia where the transition has been slower. Michael explores the idea that hybrid and Zoom classes might be hindering the return to in-person experiences for some students. He recounts a conversation with loyal students who expressed a desire for the sense of community and personalized attention that they missed in virtual classes. Michael suggests prioritizing the in-person experience while making adjustments to the camera placement for hybrid classes to enhance the feeling of inclusion for both in-person and virtual participants.


Lastly, Michael touches on the importance of building confidence in students and the power of heartfelt communication to encourage them to return to the studio. He emphasizes the need for studios to remind their members about the value of self-care and reestablishing routines post-COVID.


Key Points:


Contrasting frazzled studio owners with calm and controlled onesThe significance of teachers and the onboarding processSupporting teachers to represent the studio's mission and visionThe impact of hybrid and Zoom classes on returning to in-person experiencesAdjusting camera placement for hybrid classes to enhance inclusivityBuilding confidence and encouraging students to return to the studio
MICHAEL JAY YOGA & CONSULTING AND YOGA BIZ CAMP

Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. 

Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. 

W
BOOK A FREE STRATEGY SESSION WITH ME
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Michael’s software resources

In this episode of Yoga Biz Camp, Michael welcomes Chris Appiah from The Sales Arms and Stephanie Breaux Bradley. They discuss the importance of intro offers in the yoga and fitness industry and strategies to convert those intro offers into long-term memberships. 

Chris explains that the three-class offer works best for someone who is new to fitness and is looking for structure and guidance. On the other hand, an unlimited intro offer works best for someone who is already familiar with fitness and knows what they want.
Chris emphasizes the importance of tailoring the experience to the client and finding out their "why." He explains that the sales process should be continuous and not just limited to the intro offer. Member management is also crucial to ensure that clients remain consistent in their fitness journey.
During the episode, Michael, Stephanie and Chris also discuss the challenges of the boutique fitness industry, the importance of visuals in the studio, and the psychology behind pricing packages.
Show Notes
Importance of intro offers in the fitness industryTailoring the experience to the client and finding out their "why"Strategies to convert intro offers into long-term membershipsContinuous sales process and member managementChallenges of the boutique fitness industryImportance of visuals in the studioPsychology behind pricing packages
Chris Appiah

Before The Sales Arms, our founder, Chris Appiah, was the VP of Sales for the largest franchisee in the Xponential Fitness organization and played a pivotal role in reviving failing studios across the country. With his program in place, studios increased membership by over 500% in just 1 year. Monthly studio revenue went from $25K to $65K on average and continues to grow today. It is that experience that sparked the idea to start The Sales Arms.
Chris has over a decade of sales experience in the fitness industry. Having worked for some of the biggest brands in the industry, 24hr fitness, Peloton, and Xponential Fitness to name a few. Chris manages his team at The Sales Arms where he teaches them the best practices for sales and high level lead and member management skills. Having worked in so many aspects of fitness (Boutique, Big Box Commercial, Corporate Wellness, Personal Training and Amenity Management), Chris has seen all aspects of the business. 
Over the last 3 years, The Sales Arms has experienced tremendous growth. What started as a team of two working in just a couple of studios has evolved into more than 20 employees who have helped to grow over 300 studios nationwide and who are currently supporting over 70 active clients.

The Sales Arms
Book a free consultation with Chris Here

LINKS MENTIONED IN EPISODE:
www.cars.com
https://sendhelios.com/

MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP

Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael
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Michael’s software resources

In this episode of the Yoga Biz Camp podcast, Sinead introduces Offering Tree for studios, an all-in-one software for wellness professionals to manage their business.

Michael and Mitch talk about the pros and cons of starting your own brick and mortar fitness studio and purchasing one. They discuss the importance of doing research and homework to find the right location, understanding the market rates, and finding a space that can accommodate your capacity needs.

Mitch also shares insights on how to negotiate leases and emphasizes the value of larger single-room spaces. Michael stresses the importance of having a proper business plan and doing research to understand the needs of the community.

Grab Mitch's formula by sending me a message on Instagram

Mitch McGinley - Fitness Business Broker

Offering Tree Demo

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Michael’s software resources



BOOK A FREE STRATEGY SESSION WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources

In this podcast, Michael Jay and Stephanie Breaux Bradley discuss grassroots marketing strategies for fitness studios. They emphasize the importance of creating a marketing and events calendar throughout the year to focus on business process improvement, financial solutions, budgeting, training, and revenue growth.
They suggest plugging in local community events, seasonal cycles of your studio, and partnering with like-minded businesses to promote retention, new clients, staff, and community engagement. They discuss the significance of tracking and analyzing the effectiveness of marketing strategies to improve them in the future.
Stephanie shares some successful examples, such as partnering with a local coffee shop, creating a challenge around the Indy 500, and sponsoring quilting car shows. Michael emphasizes the importance of putting effort into marketing, being part of the community, and being strategic.

Stephanie's Contact Info
Breaux Bradley Consulting
Stephanie on Linkedin
Links mentioned in the podcast:
MINDBODY One - https://www.mindbodyonline.com/Canva The Sales Arms____________________________
MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP
Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders.

BOOK A FREE COACHING CHAT WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources

BOOK A FREE STRATEGY SESSION WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources