22 episodes

Every day, I help yogis turn their passion into a sustainable yoga business. For the past 14 years, I've been running an award-winning yoga business and one of the most prominent studios in Canada. I believe in sharing this experience to help others like me pursue their dream and actually succeed.

Yoga Biz Camp with Michael Jay Michael Jay

    • Business
    • 4.8 • 8 Ratings

Every day, I help yogis turn their passion into a sustainable yoga business. For the past 14 years, I've been running an award-winning yoga business and one of the most prominent studios in Canada. I believe in sharing this experience to help others like me pursue their dream and actually succeed.

    PASSION, Creativity & Processes with Jennifer Prugh

    PASSION, Creativity & Processes with Jennifer Prugh

    Jennifer Prugh is the co-founder and owner of Breathe Together Yoga in Los Gatos (est. 2011). She created the JOY of Yoga School of Integrative Learning where she oversees and teaches for the 200- and 300-hour teacher trainings (est. 2007). She also created the JOY MAP program, a 100-hour course in meditation and awareness practice.
    Jennifer is passionate about “life education,” making mind and body practices accessible so students are empowered to live fully and contribute to life. She brings eight years as an Associate Professor of storytelling, storyboarding, and creativity, ten years as a professional artist, and a Master’s Degree in Art and Consciousness studies to her teaching and business leadership.
    A passionate traveler, Jennifer leads four international retreats a year. Last year she published River of Offerings, Twelve Journeys along the Ganges River, (chosen as one of the top fifty spiritual books of 2021 by Spirituality and Practice). A book of stories and photographs that was ten years in the making, River of Offerings is available at Insight Editions or your favorite local bookstore. She lives with her husband, son who is about to leave for college and two golden retrievers, Hobbes and River. 
    JENNIFERS LINKS:
    jenniferprughyoga.com
    breathetogetheryoga.com
    breathetogetheronline.com
    Facebook: Jennifer Prugh Yoga
    Instagram: @JennPrugh

    Book: River of Offerings
    Purchase Book Directly
    Purchase on Amazon

    Sponsor a Child: Tibetan Children's Education
    On this podcast we speak about
    How Jennifer got started in yoga during the peace movement of the 70’s and was influenced by the BeatlesShe started with Sharon Babtiste Her trips to India and the Ganges river moved her so deeply that she pursued yoga and left the corporate and professor worldA benefactor invested under a million dollars to open her studio on Los Gatos California . She opened big with a 2 room  studio running 50 classes with a teahouse and wellness centre. She hired a manager right from the beginning and put systems and procedures in place.How procedures and processes take the make it less personal.Standard operation procedures are a live document that gets refined every year.Jennifer shares the structure of her business and peopleHow Jennifer changes the roles basted on the talents of the people and they all know what lanes they are driving in.How the Yamas and Niyamas support communicationsThe importance of hiring quality instructors - 500 hours or 7 years of teaching that have already developed their voice.How Jennifer keeps her salary low and rewards herself financially with her trainings and retreats.How PASSION and CREATIVITY drives everything and how she cares about people changing their lives.She advices to keep your non yoga relationships strongThe importance of having the deepest trust with managersMICHAEL JAY YOGA & CONSULTING
    AND YOGA BIZ CAMP:
    http://www.yogabizcamp.com
    Instagram @yogabizchamp
    Michael’s software resources

    • 56 min
    Studio Chat with Lisa Cutts - Yoga Pod Tucson

    Studio Chat with Lisa Cutts - Yoga Pod Tucson

    Yoga Pod Tucson - LISA CUTTS
    It all started back in late 2017 when Brian and Lisa Cutts started planning for Lisa to retire for the second time (not one to sit still, Lisa went back to work after 18 months of retirement once before). 
    As a corporate executive in the enterprise software space, Lisa traveled extensively and was able to visit yoga studios all over the world. During this time, she developed her vision for the perfect yoga studio … a beautiful spa-like and welcoming environment where yoga is demystified through exceptional instructors who lead students on a journey where yoga is accessible to absolutely everyone.
    Fast forward to finding the perfect location, Brian started working with architects to design a state-of-the-art studio.   Excited to finally open our doors in 2020…COVID hit and delayed the Grand Opening until late May 2020.   After a few weeks, we shut our doors with the rest of Tucson and re-opened with limited capacity September 2020.  
    It’s been a wild ride! 
    ________________________________________________

    In this episode we chat about:
    How Lisa fell in love with Hot Yoga and how hot yoga is a ritual and measurable.She started writing a business plan prior to even having a locationShe travelled around the world and discovered what she liked visiting many yoga studios and and how that honed her in on focusing on creating an amazing guest experienceHow she found the perfect location in a busy Plaza and partnered with her husband to do an amazing build out.The importance of an air filtration and humidity systems that eliminates the ‘yoga funk’.Setting up systems and operation manualsHow Lisa built a team of Team Leads and InstructorsThe importance of the guest experience from the minute students walk through the doors and being a very welcoming environment.The one week intro offer and customer touch pointsHow well they do with class packs from the intro offerHow they opened with 50 classes a week on the schedule and grew to 75We talk about the popular time slots on the scheduleHow a registered series can help crappy time slots.
     See Michael’s Webinar on creating a registered series that sells hereFavourite Business App for systemizing teacher class subs - Subsonic (now  Studioease)Tucson Yoga Pod Website
    Tucson Yoga Pod Instagram

    _______________________________
    MICHAEL JAY YOGA & CONSULTING
    AND YOGA BIZ CAMP:
    http://www.yogabizcamp.com
    Instagram @yogabizchamp
    Michael’s software resources
    Michael’s free resources 
    Book a free session with Michael
    http://www.MichaelJayOnline.com

    • 50 min
    Structure = Freedom - Jill Agonias - Sol Seek Yoga

    Structure = Freedom - Jill Agonias - Sol Seek Yoga

    Jill Agonias is a young entrepreneur fueled by a passion for seemingly impossible challenges. As a yoga teacher, rock climber, surfer, world traveler, and philanthropist, Jill’s motivated to share her love of yoga, obsession with adventure, and advocacy for equity through Sol Seek Yoga Studio.
    Before owning Sol Seek, Jill helped lead Vitamin Angels’ marketing strategy - a global nonprofit that gives lifesaving vitamins to underserved populations. After nearly 4 years at Vitamin Angels, she traveled around the world practicing yoga at studios in 20+ countries while simultaneously working remotely as a marketing consultant for small businesses and nonprofits.
    The culmination of these experiences inspired her to take over the ownership of Divinitree Yoga Studio when she returned to the United States in 2018. Little did she know she would revive a failed business, endure a global pandemic, almost go bankrupt, but still come out on top with a new name and brand, and renovated studio. Sol Seek is now a recognized and respected refuge and staple in Santa Barbara, California. 
    As an Asian American woman, Jill is also passionate about making yoga accessible and inclusive for people of color, LGBTQ+, and other marginalized communities. She uses her business as a tool for education and advocacy to help create more equitable communities within her community and beyond.
    She purchased a failing studio unknowingly that it had with a bad reputation and slowly and carefully turned it around into a successful community studioShe created a studio business plan way before owning a studio through the Women’s Economical Ventures Santa BarbaraThe importance of doing due diligence before buying a studio and the lesson learnedHow Jill spent time to build trust back with instructors, students and the communityThe importance of your website as first impressions and making sure the inside of the studios is shownHow the website integrates with Mindbody and  Brandbot for lead generation and lead nurturing campaignsThe decision to sell directly to membership via an intro offer where the student has to opt out instead of opting in to a reoccurring membershipThe first impressions of the in-person experience and how front desk training helps make new customers feel welcome and part of the community.Mission Vision Values are EVERYTHING How she is not afraid of taking on debt and having a tolerance for risk to get aheadThe structure of her team of 35 employeesHow structure and systems have given her freedom to explore her other passions and travelsSOL SEEK YOGA STUDIO
    https://solseekyoga.com
    INSTAGRAM
     http://www.instagram.com/solseek.yoga
    _______________________________
    MICHAEL JAY YOGA & CONSULTING
    AND YOGA BIZ CAMP:
    http://www.yogabizcamp.com
    Instagram @yogabizchamp
    Michael’s software resources
    Michael’s free resources 
    Book a free session with Michael
    http://www.MichaelJayOnline.com

    • 53 min
    How To Open a Yoga Studio in 4 Months - Newburgh Yoga Shala

    How To Open a Yoga Studio in 4 Months - Newburgh Yoga Shala

    This is such a fun story for me to share.


    This a magical experience of how 4 people connected and made a yoga studio open in 4 months with zero obstacles to opening :


    An experience ashtanga yoga instructorA hipster lawyer that cares for the Hudson valleyA business Consultant @yogabizchampAnd and astrologer that weaved it all together!In 4 months we:


    Renovated a studio / BuildoutCreated Mission Vision ValuesHired and entire teamCreated onboarding systemsCreated pricing and offersChose software and setupDesigned a logoCreated a websiteCreated email funnelsCreated a beginner yoga courseAnd so much more!And opened with 23 people in the first class!
    Bibi Lorenzetti
    Originally from Italy, Bibi is the co-owner of Newburgh Yoga Shala. She has been teaching for over 10 years and is both an RYT Certified Yoga Instructor and a Level 2 Ashtanga Yoga Teacher, having received her blessing to teach from Paramaguru R. Sharath Jois, at the KPJAYI Institute in Mysore, India, where she spends time yearly since 2011. The Shala Yoga House in NYC was her teaching home before opening her own studio in Newburgh; she’s brought Ashtanga Yoga to Wanderlust Festivals, Wanderlust TV, teacher trainings in Europe, North and Central America. www.bibilorenzetti.com
    Austin Dubois
    Austin was born in Middletown and resides, with his son Colden, in the City of Newburgh. He is proud to serve his community in public service as an advocate for equitable and sustainable economic development opportunities. The value Austin places on community was instilled in him by his parents – a police officer and a nurse. The integrity and compassion he watched them demonstrate daily became the backbone of his legal practice.
    Outside the office, Austin’s favorite activity is anything he can do with Colden, which includes plenty of walks around Newburgh with their shepherd mix dog, Debbie. Getting out into nature to recharge is also important to Austin, who loves to hike, camp, canoe, and snowboard as much of the Hudson Valley as he can. www.duboiselderlaw.com
    ON THIS EPISODE WE TALK ABOUT
    The journey of how they met and created an ideal partnershipHow the space wanted to be a spaceThe intention and integrity of the space , the practice and the instructorsWhy Austin cares so much about the Hudson valleyHow they didn’t rush the build out and ‘sat ‘with things before making decisionsWhy it was important to hire a yoga business coach RESOURCES  DISCUSSED IN THIS EPISODE:


    Care.org
    Canva
    Google Drive
    New York Time Crossword

    Referrizer 

    Mindbody
    Walla Software
    REFERRIZER
    -  Convert 22x more leads from your website (without changing your website at all)
    – Use Email and Text Marketing to get instant results – literally same day
    – Get 4-10 times more referral
    – Get 300% more Google Five Star Reviews…– And a WHOLE LOT MORE!
    FREE TRIAL FOR YOGA BIZ CAMP FOLLOWERS

    • 53 min
    Yoga Biz Websites & Branding with Connie Holen

    Yoga Biz Websites & Branding with Connie Holen

    Connie Holen is a web designer, digital strategist and Mindbody Certified Business Consultant. Her boutique web design agency, Pixality Design, works with yoga and fitness business owners to create search engine optimized, Squarespace websites that are easily found, are easy to update and provide visitors with an amazing online experience. Connie is also a retired Air Force Pilot, mom to 4 boys and lives just outside of Lincoln, Nebraska with her husband of 20 years.
    On this episode of Yoga Biz Camp we talk about:
    How to stand out in the market against our competitors The process of starting up updating a website and brandThe importance of call to actions and using verbs in your action oriented  CTA’sThe 2 types of people that head to your website..The phsycollogy of a yoga business customer on a websiteThe important of yoga intro offer placementHeat maps on website - are people really visiting those pages?Walla studio management software making it easy to sell intro offersLanding pages for yoga businesses, especially toSpeaking to yoga student pain points, what are the hesitations that stop people from trying yoga?..... and much more!
    TO FIND OUT MORE ABOUT CONNIE AND PIXALITY DESIGN
    https://pixalitydesign.com
    Follow on Instagram https://www.instagram.com/pixalitydesign/
    Connies Resources https://pixalitydesign.com/freebies
    Software mentioned in this podcast:
    To-Doist Click-up WordlyMindbody OnlineWalla Studio Software MICHAEL JAY YOGA - YOGA BIZ CHAMP LINKS:
    http://www.michaeljayonline.com
    Instagram: http://www.instagram.com/yogabizchamp
    Book a free 15 minute strategy session with Michael
      https://www.videoask.com/fmywrp5om
    ***********************************************************
    WALLA STUDIO SOFTWARE
    SPECIAL OFFER FOR YOGA BIZ CAMP LISTENERS:
    FREE DEMO OF WALLA SOFTWARE (what do you have to lose? Check it out)If you like it GET 50% OFF of Walla for the first 4 monthsBOOK YOUR DEMO AND CLAIM OFFER HERE
    ***********************************************************

    • 37 min
    Studio Chat - Team Leadership with Danielle Barbeau

    Studio Chat - Team Leadership with Danielle Barbeau

    Danielle Barbeau is the owner and CEO of The River Yoga, an independent studio with three locations, in Denver, CO. 
    Danielle is passionate about creating spaces for connection, community, and belonging. She cares deeply about developing leaders, and strives to ensure her team feels seen, heard and lovingly challenged. 
    As an enneagram 3, Aries, and oldest child (!!!), Danielle loves a good goal, and seeks to see possibility in every obstacle - and there have been many! Danielle has been an avid practitioner of yoga for 20 years, a teacher since 2010, and studio owner since 2013. She is an E-RYT 200, RCYT, and RPYT. She also holds a M.A. in Leadership Studies from The University of San Diego. 
    When she's not on her mat or in the studio, you will find her adventuring with her two young sons, Hendrix and Jasper, in the beautiful Rocky Mountains and beyond. 
    On this episode of Yoga Biz Camp with Michael Jay we explore:
    How Danielle implemented her leadership skills and how that translates to building her team up to help them love their job to feel seen heard, known and lovingly  challenged.The Importance or Mission, Vision and Values for a Yoga Business.How the River onboards new team members by creating an equitable workplace with  boundaries, exceptions and compensations. Being clear about what process and policies are up-front.Teacher expectations: Being  present, prepared for classes, engagement with students, supporting sales, being part of a team and supporting studio goals.The importance of hiring a studio team and ongoing training. The River opened a third location during at the beginning of the pandemicManagement : If it doesn’t require your brain you need to outsource the job Communication practices, consistency and expectations with teamThe big decision to switch studio booking software after 9 years The importance of hiring and investing in expertsDANIELLE’S LINKS
    http://www.weseektheriver.com
    Studio Instagram: https://www.instagram.com/theriveryoga/
    Personal Instagram https://www.instagram.com/danielle.barbeau/
    SOFTWARE & WEBSITES MENTIONED
    Slack Walla SoftwareTouchnote Pixality Design MICHAEL JAY YOGA - YOGA BIZ CHAMP LINKS:
    http://www.michaeljayonline.com
    Instagram: http://www.instagram.com/yogabizchamp
    Book a free 15 minute strategy session with Michael
     https://www.videoask.com/fmywrp5om
    ***********************************************************
    WALLA STUDIO SOFTWARE
    SPECIAL OFFER FOR YOGA BIZ CAMP LISTENERS:
    FREE DEMO OF WALLA SOFTWARE (what do you have to lose? Check it out)If you like it GET 50% OFF of Walla for the first 4 monthsBOOK YOUR DEMO AND CLAIM OFFER HERE
    ***********************************************************

    • 56 min

Customer Reviews

4.8 out of 5
8 Ratings

8 Ratings

K Zimmermann ,

An excellent podcast & resource!

Michael is extremely knowledgeable about the yoga industry and the business behind yoga studios. I find his podcasts to be not only interesting, but actionable. This is a must listen!

Bob92402 ,

AMAZING!

Michael Jay is such a wealth of information and absolutely love the relatability he brings to the table. I always find such value in everything he presents.

dnico21 ,

A wealth of yogi knowledge

This is a must listen for every yogi!

Thoughtful and well explained insights specifically for the yoga world

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