28 episodes

Are you a passionate yogi looking to turn your love of yoga into a successful business? Or are you an existing yoga studio owner looking to improve and grow your business? Join us on the Yoga Biz Camp podcast, where we provide practical advice and actionable steps to help you achieve your goals. Our host and expert Michael Jay @yogabizchamp has over 14 years of experience running an award-winning yoga business and one of the most prominent studios in Canada and a prominent yoga business consultant helping yoga studios open or existing businesses refine their processes. Each episode features interviews with industry experts, including rocking yoga studio owners and business professionals who share their tips and strategies for building a successful yoga business. From branding and marketing to pricing and creating a sustainable business model, we cover a wide range of topics to help you succeed. Join us on the Yoga Biz Camp podcast and learn from the best in the industry, so you can turn your passion for yoga into a profitable business.

Yoga Biz Camp with Michael Jay Michael Jay

    • Business
    • 4.8 • 11 Ratings

Are you a passionate yogi looking to turn your love of yoga into a successful business? Or are you an existing yoga studio owner looking to improve and grow your business? Join us on the Yoga Biz Camp podcast, where we provide practical advice and actionable steps to help you achieve your goals. Our host and expert Michael Jay @yogabizchamp has over 14 years of experience running an award-winning yoga business and one of the most prominent studios in Canada and a prominent yoga business consultant helping yoga studios open or existing businesses refine their processes. Each episode features interviews with industry experts, including rocking yoga studio owners and business professionals who share their tips and strategies for building a successful yoga business. From branding and marketing to pricing and creating a sustainable business model, we cover a wide range of topics to help you succeed. Join us on the Yoga Biz Camp podcast and learn from the best in the industry, so you can turn your passion for yoga into a profitable business.

    Retention Strategies with Crystal Zakaluzny

    Retention Strategies with Crystal Zakaluzny

    Crystal's shares her transformation from being a certified fitness trainer to becoming a highly sought-after consultant. Throughout her career, Crystal has gained invaluable experience in various sports and coaching different teams, making her a true authority in her field.
    In this episode, Crystal dives deep into the realm of retention strategies, shedding light on the significance of keeping your customer base engaged. She emphasizes the importance of a compelling intro offer and the power of having one great thing to sell. 
    Crystal also reveals her secret weapon:  understanding the goals of your customers and building automated systems around them to  deliver tailored messages that resonate and drive results.
    Crystal delves into the personal touch, stressing the importance of personal phone calls and the concierge experience when nurturing your customers. By identifying their objectives, Crystal reveals how recommending the right classes and instructors can play a pivotal role in helping them achieve their yoga goals.
    Crystal shares a brilliant guerrilla marketing strategy to attract customers to their yoga  studios. Additionally, she opens up about the importance of building relationships with like-minded businesses and giving back to the community.
    If you're looking to gain valuable insights into retention strategies and learn how to keep your customers engaged though automations and personal touchpoint, then you're in for a treat with this  episode of Yoga Biz Camp!

    CRYSTAL ZAKULUZNY:
    Located in Canada, Crystal Zakaluzny is a Mindbody Certified Business & Software Consultant with many years of hands on experience in the fitness industry.  Crystal owned a fitness training centre for over six years specializing in personal training, yoga and pilates.  Through the business consultant certification and using Mindbody for her own business Crystal is very familiar with the reports and daily operations needed to optimize the Mindbody program for any fitness or wellness business.  Crystal integrates her mentoring and leadership practices to foster growth in your team, your business and in you, the owner.  She will work with you to achieve a level of financial organization that will create opportunities for your business to expand, grow and prosper.

    Crystals Website
    Connect with Crystal on Linkedin

    Software Mentioned in this episode:
    Mindbody
    Mindbody One Community
    Fitdegree
    Loopspark
    Brandbot
    Typesy

    MICHAEL JAY YOGA & CONSULTING
    Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga commu
    BOOK A FREE STRATEGY SESSION WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources

    • 54 min
    Unleashing Studio Potential: Lisa's Journey to Success

    Unleashing Studio Potential: Lisa's Journey to Success

    In this episode, Michael Jay welcomes back Lisa from Tucson Yoga Pod, who talks about her journey of opening a yoga studio. Lisa retired for the second time and went back to work after traveling extensively and visiting yoga studios all over the world. She developed her vision for the perfect yoga studio, a beautiful spa-like and welcoming environment where yoga is demystified through exceptional instructors who lead students on a journey where yoga is accessible to everyone.
    Lisa opened her studio in 2020 as part of a franchise. However, due to some differences, she decided to leave the franchise and become an independent studio with the same name. She focused on redefining the mission, vision, and values of the studio with the help of Michael.
    Michael assisted Lisa with pricing changes, which included increasing the intro offer from one week to two weeks. They also focused on the conversion of intro offers to memberships. Lisa's superpower is spreadsheets, which she uses to analyze the KPIs of the studio. They simplified the KPIs for the team to celebrate mini-wins along the way, and they use the KPIs to correct the course.


    Lisa mentions that working with Michael helped her to focus on the bigger picture, and his support and guidance were instrumental in the success of her studio. Michael also helped her to delegate roles and responsibilities to the team, which in turn helped Lisa focus on the big picture and team mentorship.


    In the end, Lisa bravely shares her journey with mental health and  and she encourages others to prioritize their well-being as well.

    _____________________________

    MICHAEL JAY YOGA & CONSULTING
    AND YOGA BIZ CAMP
    Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders.

    BOOK A FREE COACHING CHAT WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources


    BOOK A FREE STRATEGY SESSION WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources

    • 45 min
    Lisa's Story (4mins) - Mental Health Awareness Month

    Lisa's Story (4mins) - Mental Health Awareness Month

    Hear a 4 minute powerful episode where yoga studio owner  Lisa from Tucson YogaPod shares her journey with Mental Health with our listeners and her students.

    This is an excerpt from an upcoming episode of Yoga Biz Camp

    Lisa Cutts, owner of Tucson Yoga in Arizona, shares her journey with mental health on the podcast Yoga Biz Camp. In 2009, she fell ill and ended up in the ICU, unaware of the mind-body connection. Yoga became her refuge, slowing down her racing thoughts and instilling a sense of well-being. Inspired by her own experience, Lisa created a welcoming yoga studio where people can focus on themselves without judgment. Through her studio, she also found the courage to talk openly about mental illness, breaking the stigma and letting others know they are not alone. Lisa believes that success and mental illness are not mutually exclusive and emphasizes the importance of managing mental health continuously. Her goal is to foster a supportive community and encourage discussions on mental well-being.
    BOOK A FREE STRATEGY SESSION WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources

    • 4 min
    Studio Automations, Retention & Geeking Out with Loopspark John

    Studio Automations, Retention & Geeking Out with Loopspark John

    This podcast episode featuring John Homyk, founder of Loopspark, provides valuable insights and advice for our yoga studio owners. The conversation covers various topics including how to automate processes and track staff duties, the importance of customer outreach, and the benefits of using a comprehensive CRM platform like Loopspark.
    John explains how automations can help staff focus on building communities and growing attendance and sales, by freeing up time and resources. The podcast also touches on his personal journey to becoming an entrepreneur and developing multiple SaaS companies as well has how Loopspark was created as a love story to his studio owner wife.


    Towards the end of the podcast John and Michael discuss the different types of introductory offers that work best for different modalities.


    Overall, this podcast is a must-listen for yoga studio owners looking to streamline their processes, improve their businesses, and build a strong community of loyal customers.
    Links:
    Loop Spark: https://loopspark.comBook a demo and mention you heard from Yoga Biz Camp!Tools Mentioned:
    • Fitdegree
    _____________________________

    MICHAEL JAY YOGA & CONSULTING
    AND YOGA BIZ CAMP
    Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders.

    BOOK A FREE COACHING CHAT WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources
    BOOK A FREE STRATEGY SESSION WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources

    • 53 min
    How I Broke Up with ClassPass - Sarah Morgan Red Sun Yoga

    How I Broke Up with ClassPass - Sarah Morgan Red Sun Yoga

    In this episode with a Red Sun Yoga studio owner Sarah Morgan discusses her experience with ClassPass and the challenges she faced in building a membership-based business with it.

    She found that community-building events and adding value to her services were more effective strategies to attract customers.

    When she encountered issues with ClassPass, such as not receiving contact information for clients and having clients cancel at the last minute, she decided to terminate her contract with them.

    She also emphasizes the importance of customer service and shared her experience with MindBody's Messenger AI, which she uses for automated receptionist services.
    _______________________________________________

    About Sarah:

    Sarah Morgan is the owner of Red Sun Yoga. She has practiced yoga for nearly 20 years.

    Sarah earned her RYT 200 in 2011 as part of Full Circle Yoga’s inaugural Yoga Teacher Training program. She began teaching at Red Sun Yoga in January of 2012. Her experience was so inspirational that she bought in as a partner in 2014. As she helped build the community over a few short years, she realized this was her calling. In October of 2021, Sarah became the sole owner of Red Sun Yoga. From that point on, her sole purpose has been to build a community for her teachers, students and all those who are seeking to learn more about how yoga can be a catalyst for healing body, mind and spirit.

    Prior to swapping Louboutin for Lululemon, she spent almost a decade in the oil and gas industry, helping build critical infrastructure around the country. Feeling the need to build her own outlet, she co-founded KDMG and spent nearly a decade working with some of the most important business in Central Florida, including multiple Fortune 500 companies, helping with their marketing strategies and campaigns.

    Sarah is an E-RYT 500, having studied with many international teachers such as Bryan Kest, David Williams, David Swenson, Max Strom, Tiffany Cruikshank, David Regelin, Joe Barnett, Robin Rothenberg and Judith Lasater.

    Red Sun Yoga: https://redsunyoga.com/
    Instagram: https://www.instagram.com/redsunyoga/

    Tools Mentioned:
    Mindbody Online
    ClassPass
    Messenger.AI
    Peerfit
    _____________________________

    MICHAEL JAY YOGA & CONSULTING
    AND YOGA BIZ CAMP
    Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders. www.YogaBizCamp.com
    Instagram
    BOOK A FREE STRATEGY SESSION WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources

    • 46 min
    Valerie Kiser - Student Win-Backs & The Human Touch

    Valerie Kiser - Student Win-Backs & The Human Touch

    On this episode I talk with Valerie Kiser from Sunrise Yoga, we talk about how important human touch points are in winning back the trust of lost clients.

    This is a timely discussion that I think all studio owners will get something out of!

    Valerie Kiser 
    Valerie Kiser has been the owner of Sunrise Yoga Studio in Clemmons, North Carolina for 19 years.  She has been teaching for 23 years and has the titles of ERYT500 and C-IAYT (certified yoga therapist) in addition to many other certifications.  She has led 200 and 300-hour teacher training programs for 10 years and is the co-owner of East Coast Yoga Therapy which is an IAYT-accredited program that trains yoga teachers to become yoga therapists.  Prior to being in the “yoga business”, she was a computer programmer.

    Valerie Kiser, C-IAYT, ERYT-500, YACEP
    Sunrise Yoga Studio www.SunriseYoga.net
    Facebook: https://www.facebook.com/sunriseyogastudio
    Instagram: http://instagram.com/sunriseyogaclemmons

    _____________________________
    REFERRIZER - Smart Marketing for Yoga Studios
    Connects with Walla and Mindbody software. Email & Text Campaigns.
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    My free Referrizer Demo Link
    _____________________________

    _____________________________

    MICHAEL JAY YOGA & CONSULTING
    AND YOGA BIZ CAMP
    Michael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders.

    BOOK A FREE COACHING CHAT WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources
    BOOK A FREE STRATEGY SESSION WITH ME
    www.YogaBizCamp.com
    Instagram @yogabizchamp
    Michael’s software resources

    • 50 min

Customer Reviews

4.8 out of 5
11 Ratings

11 Ratings

teamvalley ,

Inspiring and motivating!

I love hearing the processes of other studio owners and professionals and gathering ideas to make my own business better. Great conversations led by a person who knows the yoga industry through years of personal experience. Thanks, Michael!

K Zimmermann ,

An excellent podcast & resource!

Michael is extremely knowledgeable about the yoga industry and the business behind yoga studios. I find his podcasts to be not only interesting, but actionable. This is a must listen!

Bob92402 ,

AMAZING!

Michael Jay is such a wealth of information and absolutely love the relatability he brings to the table. I always find such value in everything he presents.

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