9 episodes

Hello I'm Yoli Chisholm a Marketing Executive, Author and Investor and annual experimenter who has worked with virtually every online business model except gambling and Porn... well I almost worked for the biggest Porn company in the world as a digital marketer but I'll share that story and more one day. I have worked 3 different times for Microsoft each time with a different CEO at the helm... interesting times... I'll talk about that and my time at eBay and all I have learned basically growing up with the world wide web aka the internet the amazing people have worked with and things I have learned about marketing along the way. I have lived in Zambia, Kenya, Botswana, South Africa, Canada and the United States and along the way met some interesting humans ...lets discuss

Yoli Chisholm yoli chisholm

    • Careers

Hello I'm Yoli Chisholm a Marketing Executive, Author and Investor and annual experimenter who has worked with virtually every online business model except gambling and Porn... well I almost worked for the biggest Porn company in the world as a digital marketer but I'll share that story and more one day. I have worked 3 different times for Microsoft each time with a different CEO at the helm... interesting times... I'll talk about that and my time at eBay and all I have learned basically growing up with the world wide web aka the internet the amazing people have worked with and things I have learned about marketing along the way. I have lived in Zambia, Kenya, Botswana, South Africa, Canada and the United States and along the way met some interesting humans ...lets discuss

    2 keyword research tools for the 2 biggest search engines in the world

    2 keyword research tools for the 2 biggest search engines in the world

    In this episode I talk about 2 keyword research tools you can use to find the best keywords to use to optimize your blog and video content so that they rank in the 2 biggest search engines in the world.

    • 8 min
    How much does it cost to advertise on Facebook, Instagram, Twitter, TV, OOH, Radio & Podcasts?

    How much does it cost to advertise on Facebook, Instagram, Twitter, TV, OOH, Radio & Podcasts?

    In this episode I talk about advertising costs in traditional and modern digital channels including TV, Radio, OOH, Google, Facebook, Instagram, Twitter & Podcasts and give you some of the key things you need to consider as you develop your...

    • 44 min
    WHICH INDUSTRY DRIVES DIGITAL ACCELERATION

    WHICH INDUSTRY DRIVES DIGITAL ACCELERATION

    In this episode I talk about how we have a not so surprising industry to thank for the acceleration of many innovations we take for granted today.

    • 21 min
    Yoli Chisholms Top 5 MarTech Predictions for 2020 & beyond

    Yoli Chisholms Top 5 MarTech Predictions for 2020 & beyond

    In this episode I share my Top 5 BtoB Martech Predictions for 2020 and beyond

    • 21 min
    How to prepare for google phasing out 3rd party cookies Episode 5

    How to prepare for google phasing out 3rd party cookies Episode 5

    In this episode I talk about Google's announcement regarding phasing out support for 3rd party cookies.

    • 34 min
    B2B Marketing Basics - Yoli Chisholm Show

    B2B Marketing Basics - Yoli Chisholm Show

    In this episode I talk about the basics of B2B Marketing and driving demand generation.

    • 50 min

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