Hello I'm Yoli Chisholm a Marketing Executive, Author and Investor and annual experimenter who has worked with virtually every online business model except gambling and Porn... well I almost worked for the biggest Porn company in the world as a digital marketer but I'll share that story and more one day. I have worked 3 different times for Microsoft each time with a different CEO at the helm... interesting times... I'll talk about that and my time at eBay and all I have learned basically growing up with the world wide web aka the internet the amazing people have worked with and things I have learned about marketing along the way. I have lived in Zambia, Kenya, Botswana, South Africa, Canada and the United States and along the way met some interesting humans ...lets discuss
5 Principles I learned Working for MSN that still apply today
In this episode I talk about 5 concepts I learned working for a portal MSN over 20 years ago that still apply today.
2 keyword research tools for the 2 biggest search engines in the world
In this episode I talk about 2 keyword research tools you can use to find the best keywords to use to optimize your blog and video content so that they rank in the 2 biggest search engines in the world.
How much does it cost to advertise on Facebook, Instagram, Twitter, TV, OOH, Radio & Podcasts?
In this episode I talk about advertising costs in traditional and modern digital channels including TV, Radio, OOH, Google, Facebook, Instagram, Twitter & Podcasts and give you some of the key things you need to consider as you develop your...
WHICH INDUSTRY DRIVES DIGITAL ACCELERATION
In this episode I talk about how we have a not so surprising industry to thank for the acceleration of many innovations we take for granted today.
Yoli Chisholms Top 5 MarTech Predictions for 2020 & beyond
In this episode I share my Top 5 BtoB Martech Predictions for 2020 and beyond
How to prepare for google phasing out 3rd party cookies Episode 5
In this episode I talk about Google's announcement regarding phasing out support for 3rd party cookies.