You Don’t Start Certain, You Become Certain - 30|90 Marketing

Company: 30|90 Marketing

Guest: Rachel Ledet

Year Started: 2018

Employees: 1-10

Clarity in business doesn’t arrive all at once, it’s built through decisions, experience, and commitment. In this first ever "Where are they now?" episode, Russel reconnects with Rachel Ledet, Founder of 30|90 Marketing, to explore how her agency evolved over the past few years and what changed once she fully committed to a clear focus.

This episode is a candid look at confidence earned over time, the hard tradeoffs behind positioning, and what happens when an agency stops hedging and starts building with intention.

Key Takeaways

• Why confidence in your positioning is something you earn, not something you wait for
• How committing to a clear focus changed referrals, conversations, and opportunities
• What it really takes to let go of “good” clients to make room for the right ones
• How long-term thinking creates momentum you can actually feel
  
  

Check out Rachel's original appearance on An Agency Story podcast, Episode #40 - When Saying Yes Almost Cost Her the Account