Young and Profiting with Hala Taha Hala Taha | YAP Media

Traditional work methods are no longer effective in the American workforce. Because of the pandemic, the surge in remote work, and economic instability, employees are feeling unmotivated and constrained creatively. To solve this problem, thought leader and best-selling author Seth Godin is on the search for significance. In this episode, Seth is back on YAP to discuss key topics from his newest book, The Song of Significance: A Manifesto for Teams and the People Who Lead Them. Seth will share why industrialism is currently leading us on a “race to the bottom,” the reason why humans are not a “resource,” and how to make change happen as a significant team and leader in 2023. 

Seth Godin is one of the top marketers of our generation. He is the founder of the altMBA, Squidoo, and Yoyodyne, one of the first internet companies. Seth Godin is a renowned author of dozens of international bestsellers. He writes one of the most popular marketing blogs in the world, and two of his TED talks are amongst the most popular of all time. 

In this episode, Hala and Seth will discuss: 
- Why work isn’t working anymore
- Industrial Capitalism vs. Market Capitalism
- New measures of productivity
- What do the best jobs have in common?
- Creating a culture of significance
- What Seth learned from his project The Carbon Almonac
- What jobs will be taken away by AI
- Why we need high trust and high stakes work
- How to avoid false proxies 
- And other topics…

Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 20 bestselling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in several countries around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

Resources Mentioned:
Seth’s Website: https://www.sethgodin.com/
Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/
Seth’s Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 
Seth’s Instagram: https://www.instagram.com/sethgodin/
Seth’s Facebook: https://www.facebook.com/sethgodin/ 
Akimbo: A Podcast from Seth Godin: https://podcasts.apple.com/us/podcast/akimbo-a-podcast-from-seth-godin/id1345042626
Seth’s book The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams-ebook/dp/B0BSPJ567T
The Carbon Almanac: https://thecarbonalmanac.org/

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As a child, Dr. Maya Shankar was on track to become a violin prodigy. She studied under one of the world's top violinists. However, her dreams were shattered when she tore several tendons in her hand at 15 years old. She was told she'd never be able to play the violin ever again, so she was forced to learn who she is beyond her identity as a musician. A few years later, she stumbled across a book on human behavior, which sparked a lifelong interest in the human mind. After college, she went on to build a behavioral science team at the White House and serve as the first Behavioral Science Advisor to the United Nations under Ba Ki-moon. In this episode of YAPClassic, you’ll learn about the science of decision-making, how to develop a more malleable identity, and how to subtly influence other people through the words you use. 

Dr. Maya Shankar is a behavioral scientist and podcast host. Her podcast, A Slight Change of Plans, was named Apple’s Best Show of the Year in 2021. She has worked as a behavioral scientist for highly-influential organizations like the White House and the United Nations. She received a Ph.D. from Oxford and a B.A. from Yale in cognitive science. She's been profiled by The New Yorker and has been featured in the New York Times, Scientific American, Forbes, and NPR.

In this episode, Hala and Maya will discuss: 
- How a traumatic injury crushed Maya’s childhood dreams 
- How Maya created her dream job at the White House
- The problem with having a firm, unshakable identity 
- Naivety and uninformed optimism can be superpowers
- How subtle changes in language can influence behavior 
- How Maya used behavioral science to rebuild public trust in Flint, Michigan 
- Why it’s hard for us to change our minds and beliefs
- The power of temptation bundling and social norms 
- How to avoid emotional and social biases in your decision making 
- The IKEA effect
- And other topics…

Dr. Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast, A Slight Change of Plans, which Apple recently awarded as the Best Show of the Year 2021. Maya was a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House Behavioral Science Team. She also served as the first Behavioral Science Advisor to the United Nations under Ban Ki-moon, and as a core member of Pete Buttigieg’s debate preparation team during his 2020 presidential run.
Maya has a postdoctoral fellowship in cognitive neuroscience from Stanford, a Ph.D. from Oxford on a Rhodes Scholarship, and a B.A. from Yale. She's been profiled by The New Yorker and been the featured guest on NPR's “All Things Considered,” “Freakonomics,” and “Hidden Brain.” She's a graduate of the Juilliard School of Music's pre-college program, where she was a private violin student of Itzhak Perlman.

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Resources Mentioned: 
Dr. Shankar’s Podcast, A Slight Change of Plans: https://www.pushkin.fm/podcasts/a-slight-change-of-plans 
Dr. Shankar’s Website: https://mayashankar.com/ 
Dr. Shankar’s LinkedIn: https://www.linkedin.com/in/maya-shankar-8b380350 

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Since she was a young girl, Marie Forleo has been a “multi-passionate entrepreneur.” She always had a multitude of interests, from hip-hop to spirituality to psychology. After attempting to find happiness at a string of corporate jobs, Marie realized that her combination of interests and skills was a strength, not a liability. She gave up the security of her 9-5 to become a life coach. Now, she has a digital empire that touches millions. In this episode, Marie will share why “everything is figureoutable”, how we can overcome self-limiting beliefs, and how we can live a more productive and stress-free life! 

Marie Forleo is an entrepreneur and host of the award-winning show MarieTV and The Marie Forleo Podcast. She is also an author and speaker that Oprah named a thought leader for the next generation. Through her courses, Marie helps people build the life they want and achieve their dreams! 

In this episode, Hala and Marie will discuss: 
- Why Marie calls herself “a multi-passionate entrepreneur”
- How she became a life coach before it was cool
- Good fear vs. bad fear
- How to trust your intuition
- The 10-year test for decision-making
- The pros and cons of having a winning personality
- Why everything is figureoutable
- Marie’s top productivity tips
- And other topics…

Marie Forleo is named by Oprah as a thought leader for the next generation, and she is the owner of one of Inc.’s 500 fastest-growing companies. Marie has created a socially-conscious digital empire that inspires millions. She’s the star of the award-winning show MarieTV, with over 75 million views, and host of The Marie Forleo Podcast, with nearly 26 million downloads. Marie has taught entrepreneurs, artists, and multi-passionate go-getters from all walks of life how to dream big and back it up with daily action to create results. She runs the acclaimed business training program B-School, the writing program The Copy Cure, and the joyful productivity program Time Genius. Her #1 New York Times best-selling book, Everything is Figureoutable is available now.

Resources Mentioned:
Marie’s Website: https://www.marieforleo.com/
Marie’s LinkedIn: https://www.linkedin.com/in/marieforleo/
Marie’s Twitter: https://twitter.com/marieforleo
Marie’s Instagram: https://www.instagram.com/marieforleo/
Marie’s Facebook: https://www.facebook.com/marieforleo/ 
Marie’s Podcast: The Marie Forleo Podcast https://www.marieforleo.com/podcast
Marie’s book: Everything Is Figureoutable
https://www.amazon.com/Everything-Figureoutable-Marie-Forleo-ebook/dp/B07N5KD7ZB?ref_=ast_author_dp

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When Marisa Peer’s previous partner was diagnosed with prostate cancer, his doctor said he would “try” his best to eliminate the cancer. That wasn’t good enough for Marisa, so she took him to the top prostate cancer specialist in Europe, who told her partner, “I’m going to make you better. You’ll live until you’re 92.” That subtle shift from uncertainty to certainty made a huge impact on Marisa’s trust in her partner’s doctor. In part 2 of this YAPClassic, Marisa will explain why we need to speak to ourselves in the present tense, the value of certainty, and what dangerous self-talk habits to avoid. 

Marisa Peer is a therapist, best-selling author, and keynote speaker. Her mission is to spread the message that there are simple, rapid, and effective techniques everyone can use to change their life. She is the founder and creator of RTT®—a new and exciting, multi-award-winning therapy taking the world by storm. Known as an expert therapist on many high-profile US and UK television networks, Marisa is also an acknowledged and inspirational speaker—from TEDx and Condé Nast to the Royal Society of Medicine, and is the creator of the iconic “I Am Enough” movement. 

In this episode, Hala and Marisa will discuss: 
- Why you need to speak to yourself in the present tense 
- How rejecting praise is making you feel worse about yourself
- The difference between arrogance and confidence  
- The dangers of striving for perfection 
- Healthy vs. unhealthy self-doubt
- The only person who can reject you is YOU!
- Navigating overwhelming situations with the three Ps
- Why realizing you are enough is the foundation of your wellbeing 
- And other topics…

Marisa Peer is the founder and creator of RTT®—a new and exciting, multi-award-winning therapy taking the world by storm. Marisa has spent over three decades treating a client list that includes international superstars, CEOs, royalty, and Olympic athletes. A best-selling author of five books, Marisa has been heralded as “one of the most powerful transformers of human behavior,” and “one of the few women in history to have a profound impact on the field of hypnotherapy.”

Known as an expert therapist on many high-profile US and UK television networks, Marisa is also an acknowledged and inspirational speaker—from TEDx and Condé Nast to the Royal Society of Medicine. She also dedicates her time to developing powerful self-hypnosis programs designed to release common blocks people face in every area of their life, from self-confidence, weight, relationships, finances, and much more. 

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Resources Mentioned:
Marisa’s Training Website: https://rtt.com/
I Am Enough: https://iamenough.com/i-am-enough-homepage/
Marisa’s Books: https://marisapeer.com/books/ 
Marisa’s YouTube: https://www.youtube.com/@MarisaPeer/featured 
Marisa’s Website: https://marisapeer.com/
Marisa’s Instagram: https://www.instagram.com/marisapeertherapy/?hl=en 
Marisa’s Twitter: https://twitter.com/MarisaPeer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 
Marisa’s Facebook: https://www.facebook.com/TheMarisaPeer/ 

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When an injury forced former Miami Dolphins linebacker Steve Shull to change his game, he pivoted into finance and real estate. After he read the book Never Split the Difference by Chris Voss, Steve completely transformed his coaching company and redesigned his programs from scratch. Since then, Steve and Chris have been working together to help real estate agents save their time and energy. In this episode, Chris and Steve will cover some of their favorite sales hacks and negotiation principles in their new book The Full Fee Agent.

In this episode, Hala, Chris, and Steve will discuss: 
- Steve’s career pivot from football player to real estate agent
- How Chris and Steve started working together
- How emotions influence our decision-making
- The 7 essential truths of human behavior
- How to be “the favorite” or “the fool”
- Possibility vs. Probability 
- Why free consulting is a fool’s tactic 
- Why compromise is never equal
- And other topics…

Chris Voss is a Former FBI Hostage Negotiator and the CEO of The Black Swan Group Ltd. Before becoming the FBI's lead international kidnapping negotiator, Christopher served as the lead Crisis Negotiator for the New York City division of the FBI. During Chris’s 24-year tenure with the Bureau, he was trained in the art of negotiation by not only the FBI, but also Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General’s Award for Excellence in Law Enforcement and the FBI Agents Association Award for Distinguished and Exemplary Service.

Steve Shull grew up outside of Philadelphia, Pennsylvania. He attended The College of William and Mary in Williamsburg, Virginia, and graduated with a BS Degree in 1980. He then played four years in the NFL as a linebacker with the Miami Dolphins and was one of the tri-captains in the 1982 Super Bowl. A knee injury ended his career in 1983. He then went to graduate school at The University of Miami and received his MBA. 

He worked on Wall Street as an institutional fixed-income salesperson for five years. From 1991 through 1993 he sold residential real estate in Fullerton, CA. In his first year with his partner, they closed 53 transactions. In his second year, they were on pace to sell 100 homes when he came up with the idea to create a coaching program, which marked the beginning of his real estate coaching career in 1993. In 2007, he was one of the founding partners of Teles Properties. 

Resources Mentioned:
Steve’s Website: https://performance-coaching.mykajabi.com/
Steve’s Linkedin: https://www.linkedin.com/in/smscoach/
Steve’s Instagram: https://www.instagram.com/smscoach1/
Chris’s Website: https://www.blackswanltd.com/our-team/chris-voss
Chris’s LinkedIn: https://www.linkedin.com/in/christophervoss/
Chris’s Instagram: https://www.instagram.com/thefbinegotiator/
Chris’s Facebook: https://www.facebook.com/ChrisVossNegotiation/
Chris and Steve’s book The Full Fee Agent: https://www.amazon.com/Full-Fee-Agent-Estate-Professional/dp/1544536631

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From ages 26 to 32, John Lee Dumas went through what he calls his ‘six years of struggle.’ Fresh out of the military and bewildered with what to do with his life, he dropped out of law school and quit his corporate finance job after only one year. When he turned 32, he launched Entrepreneurs on Fire, the first daily entrepreneurship podcast, which skyrocketed him to success. In this episode of YAPClassic, you’ll learn how JLD monetized his podcast and his top tips for new podcasters. He also explains how he batches his time and utilizes his mornings to maximize productivity. 

John is the founder & host of Entrepreneurs On Fire, an award-winning podcast where he interviews inspiring entrepreneurs to help you along your entrepreneurial journey. He’s also the author of The Common Path to Uncommon Success, a 17-step roadmap to financial freedom and fulfillment. JLD and his podcast have helped millions of people and revolutionized the podcasting space by putting out daily podcast episodes for over a decade. 

In this episode, Hala and John will discuss: 
- Being the only option for your audience 
- Sticking to your vision amid negative feedback 
- John’s unique process of prepping for daily interviews
- How batching work can give you several days of free time 
- You may be poorly utilizing your mornings 
- How John started making 6 figures a month from podcasting 
- John’s top tips for generating passive income 
- The rise of the ‘procaster’
- How to start a successful podcast
- And other topics…

John Lee Dumas is the founder & host of Entrepreneurs On Fire, an award-winning podcast where he interviews aspiring entrepreneurs to help you along your entrepreneurial journey. He’s also the author of The Common Path to Uncommon Success, a 17-step roadmap to financial freedom and fulfillment. He has interviewed over 3,000 incredible entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, and many more. JLD is also the creator of The Freedom Journal, The Mastery Journal, and The Podcast Journal, a series of journals dedicated to helping you master the necessary skills you need for success. 

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Resources Mentioned:
Entrepreneurs on Fire Podcast: https://www.eofire.com/ 
John’s Books: https://www.amazon.com/stores/John-Lee-Dumas/author/B00BJXAPKW?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true 
John’s Journals: https://www.eofire.com/about/ 
John’s YouTube: https://www.youtube.com/c/johnleedumas 
John’s LinkedIn: https://www.linkedin.com/in/eofire/?originalSubdomain=pr 
John’s Instagram: https://www.instagram.com/johnleedumas/?hl=en 
John’s FaceBook: facebook.com/johnleedumas1/ 

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