17 episodes

Women are dropping out.
They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.
And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.
We're making dangerous investments.
We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money.
And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.
And getting rewarded for disorder.
The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.
This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand. 
The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask: 

Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands? Is becoming a brand based on your body ever a good thing?
Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com.
Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.
Reach Kaila Tova at yourbodyourbrand@gmail.com
Support this show http://supporter.acast.com/Your-Body-Your-Brand.

See acast.com/privacy for privacy and opt-out information.

Your Body, Your Brand Kaila Tova

    • Society & Culture
    • 5.0, 52 Ratings

Women are dropping out.
They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.
And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.
We're making dangerous investments.
We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money.
And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.
And getting rewarded for disorder.
The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.
This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand. 
The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask: 

Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands? Is becoming a brand based on your body ever a good thing?
Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com.
Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.
Reach Kaila Tova at yourbodyourbrand@gmail.com
Support this show http://supporter.acast.com/Your-Body-Your-Brand.

See acast.com/privacy for privacy and opt-out information.

    Epilogue

    Epilogue

    In our prologue, we met Jennifer Saminathen on the eve of yoga teacher training. What became of her?
    In this episode, we find out Jennifer’s next steps — and also hear from two previous guests about their decision to leave wellness entrepreneurship behind.
    Support this show http://supporter.acast.com/Your-Body-Your-Brand.

    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 20 min
    Health is Wealth

    Health is Wealth

    Buckle up, because we’ve reached the final episode of the podcast wherein we ask: what does it mean to do helping work in the context of a capitalist society?
    Wellness entrepreneurship seems to promise to make health into wealth — but what about the other helping professions?
    In this episode we look at David Graeber’s theory of B******t Jobs,* David Geary and Gijsbert Stoet’s study on the gender equality paradox, and continue our discussion on neoliberalism’s influence on wellness professions.
    *affiliate link
    Support this show http://supporter.acast.com/Your-Body-Your-Brand.

    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 30 min
    Accountability

    Accountability

    When we start a diet or a fitness program, we often ask others to hold us accountable.
    When we launch a brand or start a business, we often feel accountable to our audience and customers.
    What does all of that accountability mean, when we consider it in a neoliberal framework? In this episode, we look at economies of visibility and ask what whether becoming consumable objects via brand images is as feminist as we think it is.
    Support this show http://supporter.acast.com/Your-Body-Your-Brand.

    See acast.com/privacy for privacy and opt-out information.

    • 55 min
    The Future is (Neoliberal) Female

    The Future is (Neoliberal) Female

    If you’re listening to this podcast, you’ve probably heard the word “neoliberalism” before. Most of us only have a vague concept of what that means — I certainly did when I started this project. But to understand wellness entrepreneurship, we need to understand neoliberal economics — and neoliberal feminism — and how it shapes our ideas about who we are and how we’re meant to function in the world.
    In this episode, we dive deep into the economic foundation of “self-worth” and discover how the value we place on our brands becomes the value we place on ourselves.
    Support this show http://supporter.acast.com/Your-Body-Your-Brand.

    See acast.com/privacy for privacy and opt-out information.

    • 46 min
    What Men Feel All the Time

    What Men Feel All the Time

    What drives women into multilevel marketing is the same thing that drives women into wellness entrepreneurship writ large. While MLM has codified a certain business model, wellness entrepreneurship requires the same level of commitment, often for the same slim chance at payoff.
    Yet the women who remain optimistic about this business model must have a reason. And that reason is: to feel what men feel all the time.
    Support this show http://supporter.acast.com/Your-Body-Your-Brand.

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    • 1 hr 7 min
    Interlude

    Interlude

    A brief word to add some context, and ensure that the audience is aware that 1) being a guest on this podcast doesn't imply endorsement of the context I've added around the pieces of the interviews I've chosen to include, 2) this is cultural criticism and not investigative journalism, which means that I'm using narrative to contextualize something bigger in our culture, not implicate specific participants, and 3) this podcast is meant to raise awareness about an issue, not prescribe action or suggestion that the work any of us is doing is wrong/bad/misdirected; we're all swimming in this, and we need to find ways to become "aware of the water."
    Feel free to drop me a line at yourbodyyourbrand@gmail.com with questions, comments, and feedback!
    Support this show http://supporter.acast.com/Your-Body-Your-Brand.

    See acast.com/privacy for privacy and opt-out information.

    • 5 min

Customer Reviews

5.0 out of 5
52 Ratings

52 Ratings

FayetallyYours ,

Really engaging!

I have a thing about not liking podcasts, for reasons. I have unfortunately been putting off listening to this podcast and I’m really disappointed in myself. Only in the introduction and I’m already hooked. Kaila is really thorough and has great tone throughout. Can’t wait to get to the next episode!

lifestylesbymelissa ,

Awesome

Can’t wait for season two... so eye opening!

jeliabean ,

Eye opening!

This podcast is well researched and very well put together. Tyla Kova explores the topic of body image, diet culture, the wellness industry, and what it means to be a woman in all of this.
She presents a balanced view of the phenomenon of women leaving the workforce to become health and wellness entrepreneurs. I admit that I was hoodwinked into trying to be a health coach. Ultimately my talents lie elsewhere and I started to see through diet culture as the misogynistic brain washing that it is.
I think everyone should listen to this podcast! Especially if you have body image issues, want to be a wellness entrepreneur, influencer, or restrict eating in any way.

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