Your Brand Is Not Your Logo (All Things Branding)

When you hear the word “branding”, you might think of logos, fonts and colors... But that’s just a small part of what truly makes up your brand. In this episode we’re talking about all things branding. We dive into what makes up a brand, why you should consider building your personal brand, and when it might be time to consider a rebrand for your business.

Episode Highlights

• (0:49) What is branding? What makes up a brand?
• (2:33) The 3 main things you should focus on for branding
• (2:38) Logos and purchasing decisions
• (3:51) Steps to take to establish your brand
• (4:43) The importance of building your personal brand
• (6:52) What to do if you've outgrown your brand and signs that it's time for a rebrand in your business
• (10:12) Why you shouldn't rebrand your business
• (11:45) An example of a really strong brand
• (12:04) The importance of consistency in the pictures you share for your brand

Links and Resources Mentioned 

• The 3 Pillars of Branding (Blog Post) - https://mandyliz.com/2020/02/17/the-3-pillars-of-branding-creating-a-consistent-brand-identity/ 
• Are Your Business Leads Or Clients Ghosting You? (Podcast Episode) - https://mandyliz.com/2020/08/18/are-your-business-leads-or-clients-ghosting-you/ 
• Building a StoryBrand by Donald Miller 
• Timeless Mobile Preset Collection  Stunning photos have never been easier! Create pro photos for your brand and business with your phone with one-click editing filters!  https://mandyliz.com/mandy-liz-timeless-mobile-presets 

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/