53 episodes

Are you tired of crazy fill-in-the-blank forms and avatar worksheets that don’t get you any closer to connecting with your dream clients? Don’t worry. With my proven and repeatable methods, I help business owners create consistent messaging by using their most powerful but also most underestimated resources: their personal stories.

My name is Kristin Spencer, and I’m the Lead Writer and Content Creator at Literary Symmetry, a copywriting and ghostwriting agency that I founded when I couldn’t find anyone else using the power of personal stories to help businesses grow and scale in by using authentic, empathy-powered tales.

Now, I spend my days working with amazing business owners who are finally connecting with their dream clients to use their expert skills to change the world for the better. Whether I’m helping them by creating messaging reports or sales pages, I help my clients see how amazing they are, one story at a time.

On this podcast, I’m going to break down one of the biggest secrets in the copywriting industry and help you apply it to your business in simple steps you can use to grow your list of dream clients all without salesy language or high pressure tactics.

And now that you know how it works, it's time to learn more about your personal business story.

Your Business Story Kristin N. Spencer

    • Business
    • 5.0 • 12 Ratings

Are you tired of crazy fill-in-the-blank forms and avatar worksheets that don’t get you any closer to connecting with your dream clients? Don’t worry. With my proven and repeatable methods, I help business owners create consistent messaging by using their most powerful but also most underestimated resources: their personal stories.

My name is Kristin Spencer, and I’m the Lead Writer and Content Creator at Literary Symmetry, a copywriting and ghostwriting agency that I founded when I couldn’t find anyone else using the power of personal stories to help businesses grow and scale in by using authentic, empathy-powered tales.

Now, I spend my days working with amazing business owners who are finally connecting with their dream clients to use their expert skills to change the world for the better. Whether I’m helping them by creating messaging reports or sales pages, I help my clients see how amazing they are, one story at a time.

On this podcast, I’m going to break down one of the biggest secrets in the copywriting industry and help you apply it to your business in simple steps you can use to grow your list of dream clients all without salesy language or high pressure tactics.

And now that you know how it works, it's time to learn more about your personal business story.

    Exploring Your Rebel Spirit With Guest Ann Bennett

    Exploring Your Rebel Spirit With Guest Ann Bennett

    Part of the Curious Business Story Series
    Growing up, when I heard the phrase “rebel spirit,” I thought of something pretty different from what Ann Bennett is going to talk about on today’s episode.
    I promise, there will be no exorcisms required.
    Do you want to learn more about that inner voice you are sometimes tempted to ignore?
    During today’s show with Renegade Branding’s founder, we are going to talk about how to embrace the things that make us stand out.
    How will we do that? You guessed it! By asking Ann a bunch of curious questions.
    No matter what you do or who you are, you won’t want to miss this episode where we talk about the value built into learning to stand out and embrace your unique brand of awesomeness.
    And to discover how Ann can help you understand why you don’t have to hide your inner rebel, you can find her at https://www.linkedin.com/in/annbennett/ or at https://www.annbennettmarketing.com/.
    To take Ann’s archetype quiz head on over to: https://annbennettmarketing.com/archetypequiz

    • 49 min
    Get Curious About Your Foundational Motivations—Your Why

    Get Curious About Your Foundational Motivations—Your Why

    Today, we're going to think back in time and we're going to go back to the original method that I use to create this podcast.
    We're going to make some pretty shocking announcements in this episode, but I'm also going to help you think about whether or not you should be making shocking announcements. Because it's time to get laser focused on your why so that you know which steps make sense for your business to take when it comes to communicating about your business but also everything else. This is a business story podcast and this is part of my business story.
    To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca 

    • 19 min
    Being Curious Behind the Scenes With Guest Sara Wisniewski

    Being Curious Behind the Scenes With Guest Sara Wisniewski

    When Sara said goodbye to the corporate world after 20 years, she knew she wanted a change that allowed her to be there for her boys more often. Because we all know that kids grow up too fast. There isn’t anything we can do about this, I’ve checked.
    Now, Sara uses her behind the scenes curiosity to build systems that help her 1:1 clients sell out their courses and private packages.
    Have you ever wondered about the goings ons that happen out of sight? Sara’s curiosity led her down a path to business consistency that many experts never achieve.
    Do you want to know what questions she asked to get to where she is today?
    In this episode, we’ll work our way through a business adventure that only curiosity could take us on. You won’t want to miss this.
    To find out more about Sara and her amazing systems, head to https://www.linkedin.com/in/sara-wisniewski/ or www.sarawisniewski.co.uk.
    ----------------
    To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca

    • 39 min
    Grabbing Attention by Creating Curiosity

    Grabbing Attention by Creating Curiosity

    Curiosity is an important tool in anyone’s marketing tool belt. And when we use curiosity to draw people in, we have to cause a disconnect between the things they know and the things they want to know. This is why curiosity-based headlines and copy will grab the attention of your unique purchasers so that they read or click to find out what information fills that gap. Motivated by this principle, you’ll see words like “secret,” “trick,” or “hack” in a lot of headlines that have historically tested well.
    So, how can create curiosity-enticing gaps in the things you do and say when representing your brand? That’s a great question. Let’s down the sales psychology behind using curiosity-inducing words to create a gap between what your unique purchasers know and the information they want to know.
    To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca

    • 9 min
    What Does ADHD Have to Do With My Business? With Guest Anne Bartolucci

    What Does ADHD Have to Do With My Business? With Guest Anne Bartolucci

    Part of the Curious Business Story Series
    What can a bestselling fiction author who specializes in steampunk and urban fantasy teach us about how our brains work? A ton, actually.
    When I first met Anne, I was super intimidated. She understands so much about so many things, the only action I could think to take in response to her awesomeness was ask her to come on the show. And especially for this season, because Anne is curious almost all the time.
    As a licensed psychologist and certified behavioral sleep medicine specialist, she understands that things happen inside of our brains that we often need curiosity’s help to decipher. And, in addition to all of the amazing things I already shared with you about Anne, there’s one more circumstance I’m extremely interested to chat with her about in this episode.
    Anne was able to use self-curiosity (an amazing and rarely used tool), instead of typical self-criticism to figure out that she had ADHD, which gave her access to all the tools she needed in both her personal and professional life.
    Are you ready for a business adventure that only curiosity could take us on? You won’t want to miss this episode.
    To find out more about Anna or to check out her amazing services, head to https://www.linkedin.com/in/anne-bartolucci-81186a98/ or https://psychupacademy.com.

    • 38 min
    Using Curiosity to Grow as an Expert

    Using Curiosity to Grow as an Expert

    Have you ever wondered how you can use curiosity to grow as an expert? That’s what this episode is going to talk about. Because being curious isn’t as bothersome or annoying as you might think, and we’re going to discuss why it isn’t. Plus, we’re going to chat about how being curious can make you even better at what you’re already amazing at.
    To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca

    • 15 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Markus Bach58 ,

Wonderful

Great topics
I hope you make more of these podcasts
Thankful
I’m so thankful that I stumbled upon this podcast! Great work!!!

OxygenCoaching ,

One in a million!

Kristin’s approach is one in a million! You need perspectives and professionals like her in your life!

pickles1378 ,

Enlightening and entertaining

If you are curious about how to use content and copywriting to grow your brand, this podcast has it all! Kristin, thanks for educating us about the world of copyrighting for business and doing so in such an entertaining way.

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