Join me as we discuss what it's like to be your customer. I help you to see, refine and develop your brand from your customer's perspective so that we can make sure that they choose you instead of your competition.
Podcast Episode 9: Positioning Your Brand For Success (Listening Time: 36 Minutes)
The post Podcast Episode 9: Positioning Your Brand For Success (Listening Time: 36 Minutes) appeared first on Your Customer's Shoes.
Podcast Episode 8: Creating Your Logo (Listening Time: 24 Minutes)
In this episode, we discuss how to have multiple concepts of your logo created for only $15 and I give you solid advice about creating your logo and testing it before moving forward.
Podcast Episode 7: Choosing Your Domain Name (Listening Time: 25 Minutes)
In this episode, we discuss the importance of choosing a domain name and social media channels that make it easy for your customers to find you, share your business information with their friends and more.
Podcast Episode 6: Choosing Your Brand Name (Listening Time: 22 Minutes)
In this podcast episode, we go through the process of helping you to choose your brand name. We think about what we want our customers to feel and think when they hear our brand name and evaluate how the right brand name can help you to grow your brand and stand out in the crowd.
Podcast Episode 5: Identifying Your Target Customers (Listening Time: 18 Minutes)
In this episode we figure out who your customers are; how old are they, where do they live, what hobbies do they have, etc. We use this information to sharpen your customer experience and understand where to connect with your customers.
Podcast Episode 4: Identifying Your Competitive Advantage (Listening Time: 18 Minutes)
In this episode we figure out where your business will be strong; price, quality, etc. We look at Starbucks and Walmart as examples of companies that understand their competitive advantage and clearly communicate that value to reach their target customers.
Gym Chain Owner
When I clicked on this podcast, I expected to be the same old business jargon that I am used to hearing where most of it is just appropriate for larger companies. When I listened to the first and second episodes, I was hooked. The host has a way of keeping it so real that I felt like I was talking to a friend, a very informed friend who was giving me advice that I could actually use. I will be tuning back in to listen weekly, because this was about the most 'real' podcast that I have heard in a very long time.