245 episodes

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Your Digital Marketing Coach with Neal Schaffer Neal Schaffer

    • Business
    • 4.9 • 50 Ratings

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

    How Content Marketing Can Drive Thought Leadership [Rick Smith Interview]

    How Content Marketing Can Drive Thought Leadership [Rick Smith Interview]

    One of the benefits of content marketing is in generating thought leadership, but how exactly does it work?

    This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points:

    1. Thought leadership requires a deliberate strategy
    Associations and nonprofits are authorities on the industries, professions and issues/causes they represent. Association and nonprofit leaders naturally have deep expertise to share. But thought leadership doesn’t just “happen.” This should be supported by a thought leadership strategy - to media, policymakers, members, prospects, donors, etc.

    2. Thought leadership involves multiple tactics - but brings many benefits:
    There is no one way to do thought leadership. Some campaigns are directed more towards policymakers, others towards consumer media, others towards donors. Thought leadership spans speaking engagements, blogging, video, social media, by-lined articles and more. It is not a one-time thing: rather establishing thought leadership requires regularly communicating knowledge, intelligence, and insights. It is a long game, not a short burst, but has huge benefits of building credibility, trust, visibility and recognition.

    3. Leverage visibility opportunities by give media what they can use:
    Thought leadership campaigns can be standalone, though are generally part of a larger PR/visibility campaign for an organization and/or an issue. For any visibility campaign, make sure your “owned media “ (social media channels, blog, Linked In, etc.) is robust. Then make it easy for media to cover. Submit by-lined articles or columns that outlets can run with. Regularly share not just data trends, surveys, and forecasts, but also stories of impact. Associations and nonprofits have so much knowledge but generally share it only with members or donors, etc. That expertise can go so much broader by figuring out the best way of capturing and communicating it.

    Key Highlights

    [02:20] Introduction of Podcast Guest, Rick Smith
    [12:34] Why Deliberate Strategy Is Critical
    [13:46] The Real Challenge To Content Marketers
    [16:09] Ways To Build Up Your Credibility
    [19:41] Multiple Tactics For Thought Leaders
    [23:50] How To Leverage Opportunities Aligned In What Media Can Use
    [27:50] Connect With Rick

    Notable Quotes
    The challenge people face is, you start off by wanting to build that credibility or be that expert.You have to sit and think, what is it that makes you unique? What is it that you have to offer? You've got to craft your message.People should be doing utilizing every channel they have. If you got to think of it this way, the media is concerned about their audience, they want their audience to have interesting articles and interesting things that they will read. And that they want to read. So the key to doing that is to give them what they want. Guest Links:
    NewsUSA: https://newsusa.comLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn More About This Podcast:  https://podcast.nealschaffer.com

    • 33 min
    New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022

    New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022

    As we enter 2022,  are you looking for some new inspiration for your digital marketing? If so, this is the episode for you!

    Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022.

    Specifically, these 10 things that I discuss in detail on this podcast are:
    TikTokShortForm VideoYouTube ChannelPodcastPinterestBlogEmail ListMembership CommunityWorkshopCourseKey Highlights

    [03:22] First Area I Recommend To Invest: TikTok

    [04:33] How To Launch TikTok Channel

    [06:07] Looking At The Patterns And Formats

    [07:10] Type Of Content To Launch In 2022

    [07:43] The Importance Of Storytelling

    [10:07] The Third Channel To Launch Or Relaunch

    [11:00] Type Of Content To Create For YouTube

    [12:10] Developing Your Own Podcast

    [13:51] How You Should Think Of Your Podcast

    [16:00] Fifth Channel To Invest To Pinterest

    [18:07] Why You Should Be Blogging

    [19:08] Number 7: Email Marketing

    [20:44] Develop A Membership Community

    [21:36] My Community Membership

    [22:30] Develop A Workshop

    [26:12] Creating Course For Your Business

    Notable Quotes
    Begin to like not things that you personally like, but begin to like those things that you think your ideal customer would like.Think the only way to understand this in all honesty is you got to be on the platform, you got to be consuming.Consume process, reengineer and you need to find your own pattern, your own process that works for your company, to be able to do visual storytelling.If you start with the objective of I want to develop relationships, I want to deepen relationships with customers. Or I just want to understand how people that have a passion for something think, or you know, whatever it is, that objective will keep you going will keep your podcast going, I think it's going to be easy to achieve.If you're not sure, do some searches. See if your competitors are on there. See if there are content creators on there already creating content about your market. And if you see enough of it, go for it. If you don't see enough of it, I would still keep an eye on it and consider experimenting with.Really think of email marketing in a way to how can I best develop relationships not only with website visitors to have them opt into my email list, but once they're on my email list, how can I generally develop a better relationship with them that is going to pay higher dividends for my business in the future.It could be a very, very easygoing, low investment of time and resources way of allowing people to access you, but I think from your perspective, it's less about monetizing this and more about deepening the relationships and then getting the feedback for what you need to develop next.If I want to create a course, I'm not going to put all my eggs in one basket, or try to figure out what people want.Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn More About This Podcast:  https://podcast.nealschaffer.com

    • 31 min
    New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022

    New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022

    Welcome to 2022!

    After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year?

    This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends.

    Specifically, these 10 things that I discuss in detail on this podcast are:
    Blog Content / SEOLong-Form Lead Generation ContentEmail Marketing / Marketing AutomationLong-Form Video ContentShort-Form Video ContentInfluencer CollaborationsEmployee AdvocacyCustomers and Customer ExperiencePeopleEducationKey Highlights

    [02:55] First Thing To Invest Your Marketing Budget In 2022
    [04:24] Ways To Be Resourceful On Your Blog
    [05:08] Why Search Intent Is Critical
    [06:13] Second Thing To Invest To
    [07:45] Third Area: Email Marketing/Automation
    [09:42] Email Marketing Tools
    [10:11] Fourth Things To Invest Your Marketing Budget
    [12:10] Should You Invest On Tiktok?
    [14:27] The Benefit Of Collaborating With Content Creators
    [16:29] Seventh Area: Employee Advocacy
    [17:56] Investing On Customer Experience
    [19:15] Ninth Item To Invest To
    [20:13] Invest In Your Own Education
    [21:55] Ways To Recreate Educational Experience
    [22:16] Summary

    Notable Quotes
    It's time to regroup, ton to figure out how to best invest I'm all about every year, or even every quarter, sort of pushing that reset button just so that we're always in alignment. And we always understand the value of every dollar or yen or pound or euro, or whatever currency you spend is in your marketing.Be the source of information by offering them something of value. It could be an eBook, a white paper, a webinar, a pre-recorded demo, but exchange that value for a lead, ie giving them some sort of information in a live or recorded format, to help with your demand gen efforts.Make every email a love letter. And if you can have that philosophy with your emails, I do believe over time, they will get open more they will get read more, you'll build a deeper relationship, and it'll lead to more business for you.There is value in influencer collaborations at the least, of learning how to better do this type of content by actually collaborating with influencers, having them do it for you, having them post to their social networks, but also in the contract, make sure you do this, but get access to the content so that you can utilize it for your own social profiles or website or social ads.And through the art of doing this, you are going to have a natural fan base that won't just amplify and support your own content. But they will talk about you naturally, as well.Invest in yourself, to really keep abreast of what is happening out there to understand the leaders in your industry, how they're handling the current environment, how they manage all these different channels, how they create content, whatever it might be. And obviously, that is something that will reap dividends.Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn More About This Podcast:  https://podcast.nealschaffer.com

    • 25 min
    How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]

    How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]

    In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase.

    What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this.

    We're not talking about randomly paying random influencers with large followings to talk about you. We're talking about strategically building relationships with those that will probably be interested in your product or service and gifting them product to kickstart things.

    It is an approach that many startups use with success, so listen in to how Mike has used this strategy to literally help build his business.

    Key Highlights

    [03:38] Introduction of Podcast Guest, Mike Baddeley

    [06:26] How Mike Started Passchier

    [08:52] How Mike Promoted His Products

    [12:08] The Marketing Technique Mike Did To Spread The Word About Handlebars

    [13:10] How Mike Find Influencers

    [14:51] The Problem Of Finding Relevant Influencers

    [16:24] Sustainability Angle

    [18:25] How To Maintain Relationships and Expand At The Same Time

    [21:44] Potential TikTok Marketing

    [22:39] Mike's Advice On Leveraging The Power Of Gifting

    [24:46] Connect With Mike

    Notable Quotes
    The spread the word key audience is his bike tourists and commuters. Just contacting these influencers on Instagram, or on their websites, and just approaching all these people.You've got to get them in people's hands. And you know, you can't sell a secret member, someone saying that it's such an obvious thing to say, but you've got to get out there. And you've got to get people talking.The journey now is some of the influences we've targeted and had dialogue in there reviewed the product, we need, you know, maintain that relationship. So managing that relationship is a critical part of that journey.They've got an audience in the audience wants to hear information. And so if we can be proactive in providing that and providing product for their customers to to sample as well. So we're giving giveaways to their customer base as well, their member base as well.What people forget is that creators need not just creativity and an audience, but they need content, they need things to get content around, right.And it's a really good reminder that really what it comes down to is the content but also you being able to provide that and those do that have product have the ability to provide.It might be a little bit harder to get people excited about wanting to try your product, but the higher value offer and the more relevant it is for the people you reach out to obviously, the better results you're going to get.Connect with Mike Baddeley
    Passchier: https://www.passchier.co.nz/Mike Baddeley on LinkedIn: https://www.linkedin.com/in/mike-baddeley-513b2113/More Info on Neal Schaffer and This Podcast:
    Join My Digital First Mastermind Community: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.com

    • 26 min
    What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?

    What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?

    While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy."

    So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators?

    Listen in to understand the historical perspective of the creator economy, and how the pendulum is swinging more in the favor of creators in this Age of Influence.

    Key Highlights

    [05:16] The Creator Economy And Its Relationship To Influencer Marketing

    [07:19] The Golden Era Of Influencer Marketing

    [10:19] How Content Creators Leverage Advertisements As Main Revenue Sources

    [10:34] Other Revenue Sources That Content Creators Have

    [11:34] Social Media Networks As Potential Revenue Source

    [13:55] What Does Creator Economy Mean For Influencer Marketers?

    [15:20] How Creator Economy Brings Transparency and Authenticity In Influencer Marketing

    [16:37] Start Creating Content Now!

    [17:46] Summary

    Notable Quotes
    You cannot become an online influencer without publishing online content, they go hand in hand. So being a content creator has always been a necessity to yielding influence online. But not all content creators necessarily become influencers.For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site.I would argue that we're seeing an even greater democratization of online influence. And simply put, there are more content creators influencing more people than ever before.For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site. Content creators prove that they are the only ones who can truly set the trend for what social media users, ie all of us, end up consuming.The most successful relationships are going to be long term, collaborative, and mutual Win-Win.With the democratization of online influence and digital content creation, we can say with certainty that the Creator economy is here to stay. And as a byproduct, it actually will only strengthen the role of influencer marketing, with additional options for marketers, and access to content that continues to build trust and generate results.

    Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn More about This Podcast:  https://podcast.nealschaffer.com

    • 21 min
    Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]

    Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]

    Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that different ad formats can have on your cost and ultimate ROI?

    This episode features an interview with Lauren Schwartz, founder of the Creative Marketing Agency The Loft 325.  Lauren is a design professional with over 15 years of experience, including 8 years working in digital marketing.

    More importantly for us, her special power is in creating profitable creative strategies and creatives for e-commerce brands. and she is especially passionate about creating top-performing ad campaigns and creatives.

    Listen in for her advice on:
    Understanding the different ad formats and advantages and disadvantages of eachWhy video ads are the bestTips and tricks to create them and optimize them for maximum conversionKey Highlights

    [00:01] Introduction of Podcast Guest, Lauren Schwartz

    [02:58] Changes In Paid Social Over The Years

    [04:41] Lauren's Journey To Paid Social Marketing

    [07:09] How To Make Creative Branding And Creativity Organic And Authentic?

    [09:57] Is Paid Social Beneficial For Businesses?

    [11:18] Focus On Your Audience First

    [11:59] Different Ad Formats

    [14:55] The Trends In Different Story Formats

    [16:19] Why Video Ads Perform The Best

    [17:32] Navigating Video ROI

    [20:25] TikTok Ads

    [23:02] TikTok Ad Platform vs Facebook/Pinterest Ad

    [23:38] Ad Targeting and Guidelines

    [26:26] Tips And Tricks In Creating Ads

    [30:19] Connect With Lauren

    Notable Quotes
    I think the biggest thing is really trying to focus in on creators who just genuinely do give really good testimonials, and really do kind of show that authentic side.I'm making sure that the creators that we choose that if they do shoot content, that it doesn't seem sales, pitchy like I don't want them to seem like they're selling you something, I want them to talk to you I want them to make it seem like like they are really reviewing this product and talking about it.I think really just making sure that you have audiences to even talk to is probably the biggest thing that I would say that you need to focus on first.Now I kind of feel like more people are moving towards just different platforms really, like I don't necessarily think it's I mean, there's, there's so many trends and all the platforms. But I think the biggest thing is just, you know, making sure that it looks very organic.The biggest thing with creating the creative is, you don't have to have like a super high end production. Like you really just have your iPhone and shoot the content. And again, just make it very organic, make it very conversational.Connect with Lauren Schwartz
    The Loft 325: https://theloft325.com/Lauren Schwartz on Instagram: https://www.instagram.com/theloft325/More Info on Neal Schaffer and This Podcast:
    Join My Digital First Mastermind Community: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.com

    • 32 min

Customer Reviews

4.9 out of 5
50 Ratings

50 Ratings

CigarMan69 ,

Be a Generalist!

I have the honor of saying I’ve known Neal for years and have been a faithful follower of his social channels and podcast. I just finished Episode 234 and couldn’t agree MORE! Being a Generalist is underrated in today’s digital world. Deciding to offer a niche service is fine, but there is a huge need for generalists too. Excellent show as always, Neal!

Max Branding ,

Neal is the best!

Neal is the best of the best when it comes to influencer marketing and the digital space. He's a true professional who leaves everything out on the field when it comes to his research, content, and speaking. This podcast is truly inspiring & educational - the perfect mix! Love it

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Neal does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

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