Your Digital Marketing Coach with Neal Schaffer

Neal Schaffer
  • 5.0 (63)
  • MARKETING
  • UPDATED WEEKLY
Your Digital Marketing Coach with Neal Schaffer

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

  1. 4D AGO

    Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using

    In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We explore how to create synthetic personas—AI-powered customer models that give honest, detailed feedback. This isn’t just about tech. It’s about using smart tools to better unders...

    36 min

  2. APR 16

    Monetizing Your Personal Brand in the Post-AI Era: Advanced Strategies for Modern Creators

    Monetizing your personal brand isn't just about brand deals anymore. With AI, content creators, entrepreneurs, and influencers now have powerful tools to uncover fresh income streams and build deeper connections with their audience. In this episode, I share advanced strategies pulled straight from my UCLA Extension class, showing how to use AI to grow your influence, better understand your audience, and create new digital products and services. Whether you’re just starting out or already have...

    31 min

  3. APR 9

    How a Podcast Funnel Built a Real Estate Brand from the Ground Up

    In this episode I talk with David Sidoni, the founder of HowToBuyAHome.com. David took his passion for educating first-time homebuyers and turned it into a digital-first brand and thriving business, built almost entirely from a podcast. This episode is full of lessons on niche marketing, the power of organic content, and how to build trust through education. If you're trying to grow your brand, connect with your audience, or use content to drive your business forward, David’s story will inspi...

    45 min

  4. APR 1

    Double Down or Ditch It: The Power of a Quarterly Audit

    Are you spending time on the right things in your marketing? Or just doing more for the sake of it? In this episode, I’ll walk you through the simple but powerful quarterly audit I use to double down on what’s working and ditch what’s not. It’s helped me grow faster and save time—and it can do the same for you. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon ...

    24 min

  5. MAR 27

    The Power of Storytelling in Digital Marketing: Building Your Brand with Purposeful Stories

    In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ability to tell a great story. And not just any story—a strategic one. That’s why I’m excited to introduce Cathy Goodwin, a true expert in the field of strategic storytelling. Cathy has built her brand around helping entrepreneurs and small business owners tell stories that connect, convert, and grow their business. In this episode, we’ll dig into why ...

    38 min

  6. MAR 24

    The Secret Power of LinkedIn Newsletters (And How to Use Them)

    In this episode of the Your Digital Marketing Coach podcast, I dive into a surprisingly powerful but underused tool: LinkedIn newsletters. As more people focus on short-form content, newsletters offer a way to go deep and truly connect with your audience. I’ll explain how newsletters not only get more views and engagement than normal posts, but also help you grow your leads and even improve your SEO. Whether you're just getting started or looking to improve your current strategy, this episode...

    14 min

  7. MAR 17

    The 5-Step Digital Marketing Success Plan with Corey Morris

    Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, I’m joined by Corey Morris, agency owner and author of The Digital Marketing Success Plan, to talk about how businesses can build a strategic, data-driven approach to their marketing efforts. Corey shares his journey from SEO expert to agency owner, his five-step START framework for creating a winning marketing plan, and his insights on the bigg...

    46 min

  8. MAR 14

    Influencer Marketing in 2025: What’s Working Now?

    Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand awareness and conversions. In this episode, I speak with Yash Chavan, founder and CEO of the influencer marketing platform Saral, about how brands can navigate the Age of Influence. We discuss the evolution of influencer marketing, the shift from follower...

    58 min
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About

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

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