Your Digital Marketing Coach with Neal Schaffer Neal Schaffer

Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more!

We kick off with a whirlwind tour of AI's transformative impact on ecommerce marketing. From enhancing product images to mining product reviews for insights, Katrina shares her first-hand experiences and profound insights on the subject. However, it's not all robots and algorithms. We stress the importance of maintaining a human touch in content creation, because, in the end, we're all human, and we like to buy from other humans. Katrina takes us through the art of creating engaging content and discusses Google's new policy on misrepresentation. Plus, we touch upon the power of accessories and how selling them alongside a main product can be a game-changer.

Of course, we can't talk about ecommerce marketing without delving into the rabbit hole of SEO. Katrina highlights some key mistakes businesses often make and why it's crucial to start with the product itself. We also underline the importance of creative content and the immense potential platforms like Reddit hold for research. Wrapping up things, we give a shout-out to the power of podcasting itself (meta, isn't it?) and how it can help you reach a broader audience. So, whether you're an ecommerce newbie or a seasoned pro, this episode is packed with insightful tips and tricks that'll help you stay ahead of the curve. Tune in and don't forget to leave a review on Apple Podcasts!

Guest Links
CopySmithsKatrina McKinnon on LinkedInLearn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today's digital marketing landscape and underscore the importance of relentless testing and measurement in your marketing strategies.

Next, I dive into the realm of psychology and its connection to marketing - a concept as old as advertising itself. In a world increasingly centered around personal connection, I explore the power of curiosity, the perception of price, and the role of personal branding. I also examine the importance of user-generated content, decoding the age-old understanding of human nature and its efficacy in designing marketing strategies. I'll share insights on using lead magnets effectively and the potency of giving samples to lure prospects.

Finally, I delve into the significance of data and visuals in advertising. I unravel the strategic use of data, reminding you that specific facts and numbers are more persuasive than vague promises. I also stress the visual aspects of your ads, guiding you on selecting the right images to resonate with your audience. As I navigate through these timeless principles, I emphasize a culture of continuous testing and experimentation in marketing. So, tune in, learn from history, and let's elevate your digital marketing strategies together.

Scientific Advertising on Amazon
Learn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unravels her unique insights on the crossroads of customer experience and decision-making. We tap into Dash Hudson's secret sauce of success - a triad of usability, data, and customer service - and how they pioneer innovation to stay on top in the industry.
 
Fasten your seat belts as we shift gears in the second half, steering towards the booming world of short-form video. Kate deciphers how brands can maneuver their content strategy to harness the raw power of this new social entertainment phenomenon. We delve into the pivotal role played by platforms like TikTok, Instagram, and YouTube Shorts, and the intriguing link between engagement rates and sales. Hear straight from Kate as she shares pearls of wisdom on creating content that resonates and authentically responding to audience engagement. So gear up to turbocharge your social media game with our enlightening conversation!

Make sure you download the Dash Hudson report that we discuss during this interview here: https://dashhudson.com/podcast

GUEST LINKS
Get a 14-day free trial of Dash HudsonConnect with Kate on LinkedInLearn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Unleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - personal branding. We're not just spouting theory here; we're diving headfirst into the 15 key elements of a personal brand, running the gamut from the Four C's to the Five P's, and even the less heard of Three A's. We'll also shed light on the silent mover and shaker in any organization - internal employer branding - and its surprising connection with personal branding.

We're not stopping there. Together, we'll dissect various models of personal branding, and discover how you can make them work for you, whether you're an entrepreneur, salesperson, or marketer. Ever heard of the three A's of altruism? How about the eight laws as proposed by some of the leading experts in this field? We'll delve into all that and more, the importance of purpose, brand promise, perspective and even share our own take on what constitutes the core elements of a personal brand.

And the cherry on top? We're taking you behind the curtain of some of the biggest brands out there, like Wendy's edgy social media persona, Dove's celebration of real beauty, and Patagonia's love for the planet. We'll examine how they use their brand voice to differentiate themselves and build trust. Then, we'll turn the spotlight on you to help you build your personal brand, starting with visibility and digital presence. We'll explore various platforms and types of content you can use to engage your audience and build a community around your brand. And of course, we won't leave you hanging - we'll provide homework and resources to help you build your personal brand framework. 

So gear up and let's embark on this exciting journey of personal branding together.
Learn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy.

Ever wondered why webinars hold such a powerful sway in marketing? Our conversation with Melissa explores the psychology behind their effectiveness and unveils the game-changing potential of repurposing content to engage with diverse consumers. We talk about the art of maintaining customer-centricity even in automated webinars, and how auto-responders and chats can ensure seamless customer experiences. 

From choosing the right platform to scripting for maximum engagement, we leave no stone unturned. Melissa shares insightful tips on promoting automated webinars, the dos and don'ts of creating them, and how they can be harnessed to generate leads and enhance your company's reach. Her tips on leveraging authenticity to create impactful webinars are worth their weight in gold. Brace yourselves to reimagine your digital marketing strategy and give your business the boost it needs.

Guest Links
Check Out eWebinarConnect with Melissa on LinkedInLearn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of my report from attending the recent VidSummit 2023 - the mecca for video marketers and video content creators. Together, we'll unlock the following insights:
 Popular YouTuber Preston Plays, who reveals his strategy of treating content creation as a serious business. He underscores the power of process standardization, freeing up precious time for creativity. Another popular YouTuber, Kimbyrleigha, the pivot queen, divulges how she shifted her channel focus from PopSockets to true crime, drawing in her target avatar. The AI revolution in video production isn't far behind, with popular YouTuber Kwebbelkop sharing a detailed roadmap of his proprietary AI video tool. This tool has the potential to make content creation 200% cheaper and 12,000% faster. We also dive into YouTube's exciting new AI tools that promise to ease video creation, transforming the landscape for creators, from YouTube's creator liaison Rene Richie.Finally, we unravel the secrets of marketing strategies and YouTube growth. Discover how a YouTube-based e-commerce startup hit the nail on the head with its launch strategy. 

There's no missing out on our discussion of effective thumbnails and intros, and the role of AI in reshaping content creation. Learn how understanding your audience and optimizing for viewer engagement can skyrocket your channel's success. 

From data and metrics to success stories, there's a treasure trove of insights waiting for you. So don't wait, tune in and elevate your YouTube journey with us.
Learn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com