The buzz: Data matters to every business. So it follows that every business needs a data strategy (Bernard Marr www.forbes.com). A data strategy is an enterprise-wide blueprint tailored to an organizations unique circumstances, culture, and data maturity. Every industry is being disrupted by companies that are harnessing analytics and executing data-driven management strategies to capitalize on data and leverage profits to drive innovation. Our panel shares insights to help your company develop and execute your own first-class data strategy. The experts speak. Patrick Schwerdtfeger, Trend Mastery: Everyone has a plan until they get punched in the mouth (Mike Tyson). Olaf Kexel, SAP: In order to be irreplaceable one must always be different (Coco Chanel). Tom Rabbitt, SAP: Your character is what you really are while your reputation is merely what others think you are (John Wooden). Join us for Your Digital Transformation: Lessons from Giants and Upstarts.