Your Entry Product Sets Your Ceiling

In this episode, we explain why the price of your hero product isn't just a conversion decision — it's a customer quality filter that determines who you attract and how far they'll go with you. We walks through the structural relationship between entry price and retention outcomes, and makes the case that the brands building compounding customer files aren't just picking products that convert easily, but ones that create customers whose willingness to pay actually matches the rest of the catalog.