Your Marketing Isn't Broken - It's Misaligned w/Laura Hulleman

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HOT TAKE:  You can follow every “proven” strategy and still feel completely off in your marketing. 

In this episode, I’m joined by Laura Hulleman, Marketing Strategist and longtime member of the PWR Business Growth Mastermind, to break down why so many smart, experienced entrepreneurs get stuck trying to follow marketing advice that was never designed for how they actually think, communicate, or connect.

You're not doing it wrong - you're just using strategies that weren't designed for you.

We're unpacking:

• What’s really happening behind a lot of “proven” strategies.
• How starting with your "ideal client avatar" can backfire.
• Why forcing yourself into someone else’s framework almost always leads to inconsistent results.
• How to build your messaging around who you are, what you stand for, and what you naturally do best.
• The order of operations that saves you time, money, and energy.

If your marketing has felt inconsistent, forced, or harder than it should be, this episode will help you fix the problem at the root instead of chasing someone else's strategy.

Links & References:

Join Laura and I inside the PWR Business Growth Mastermind!

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Get Laura's course, Why No One Gets What You Do at no cost using the promo code PODCAST

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Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.