Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson
How to Avoid Sounding Stupid On Your Podcast
I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility.
When interviewing someone, be sure THEY know:
Why they are on your show Who your audience is How long the interview is slotted to be Then make sure YOU know:
How to pronounce their name What website they want to promote Need Help With Your Podcast?
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Additional Stats You Can Get From Directories
I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. Watch my full presentation.
1. Never let anyone get between you and your podcast, web host, media host, etc. If you're "Podcast Manager" set up your hosting with their credit card, THEY own your show.
2. You can get additional stats from places like Apple Podcasts, Google Podcasts, Spotify, and Amazon.
In Apple, you can see what is called engaged listeners as well as how many people are following your show, and how far they listen.
In Google, you can see much of the same as well as what people are entering into Google search to find your show.
In Spotify, you get the above information in addition to demographic data for your show and your episodes.
Did you know that when you add your show to Amazon, you can ask Alexa to play your podcast on Amazon Music? (and that your show is in Audible?).
This information can help you make better podcasts and grow your audience.
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I've been Gone so Long How Do I Bring My Podcast Back?
In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't.
Life happened and what was supposed to be a few days turned into a few weeks, maybe months, or even years.
Now you want to come back, but you feel a bit weird. Maybe a bit embarrassed that you started and then just vanished. Don't be.
I haven't bowled in years. I have a ball and bag around here somewhere and if I walk into an Alley to score some games, nobody cares that it has been decades.
Go back to the basics.
Identify why you're podcasting.
Identify who this is for and what they need.
Identify what you want them to do.
Give them what they want, ask for what you need,
and don't be being.
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When you join the School of Podcasting you can quit worrying about:
Are people going to listen to me? (Yes, cause I'll show you how to see what they want).
Am I going to sound stupid? (No, as I'll show you the magic of editing)
It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).
I don't anything about this technology (You said the same thing about driving).
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What Happened When I Ignored My Own Advice
I have advice that I tell my clients:
Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule.
Get some feedback from someone you are not related to, or didn't grow up with. You need constructive feedback.
While I recorded a few test shows, I didn't spend much time on this (two episodes) and I didn't get any feedback.
When I saw my supply chain of content was not as fruitful as I thought, I ignored it and went with my heart.
In the end, the podcast took more time than planned (they always do) but I am already doing multiple podcasts and understand the value of my time. Consequently, I told the audience of that show where to find me, and I am taking some extra time to learn from my own mistakes.
You're never going to be perfect. All you can do is fail fast, and learn from your mistakes and move on.
I Help Podcasters - It's What I Do If you need help, come visit me at www.podcastconsultant.com
What to Include in your first podcast episode
In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something
In the book, Epic Content Marketing: How to tell a different story, break through the clutter, and win more customers by marketing less by Joe Pulizzi states,
“Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.”
It's harsh. It's also (I feel) true.
This is why you don’t open an interview with “Tell me a little bit about yourself…” You are opening the door to boring. I don’t care where you went to school, where you live, what you drive, or who your favorite band is.
I want you to help me solve my problem, and if your story will do that, then, by all means, ready the book Storyworthy, and tell me your story in a way that doesn’t put me to sleep and moves me forward.
Check Out My Free Resources Free courses, checklists, and more
Should I Re-Record My Intro?
When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud).
Now 10 episodes later you sound better, and it is noticeable when this great-sounding voice follows the "not so great" intro.
Now, I realize this is not a deal-breaker, but my point is, it's easy to fix. If you're going to use the same script, you just need to re-record your intro, and if you're using a music bed, adjust the volume to an appropriate level (vote with your ears).
My Ideal Intro
For me, the ideal intro has the following format:
Introduce the SHOW Introduce the host Introduce the episode Then GET TO THE CONTENT as quickly as possible.
If you need help start, growing, or monetizing your show, reach out to me at podcastconsulstant.com
Consistent Quality and Value
Dave Jackson’s podcasts about podcasting are at the top when it comes to learning everything you need to know about producing your own show. As a former teacher myself, I really appreciate someone who takes the time to share their knowledge in a way that’s both entertaining and easily understandable.
Dave Jackson provides wealth of Podcast info
I’ve been listening to Dave Jackson’s multiple podcast shows for about a year. If you want to learn to podcast, he is the real deal.
Little nuggets of wisdom
Dave Jackson is a witty guy who can get a point across quickly. If you’re a podcaster, you need this show. At only 5-minutes an episode, it’s very bingeable. Plus... that voice!