You're Not Your ROAS by Triple Whale Triple Whale Network

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In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success. 
Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth.
Throughout his career, Zach has worked with a diverse range of businesses, helping them navigate the complex world of digital marketing. His approach challenges the traditional reliance on ROAS, advocating for a more holistic understanding of success metrics. With his deep insights and innovative strategies, Zach has transformed the way businesses perceive and measure their marketing achievements.
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Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.
Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business to an impressive $3.4 million peak. His journey is a testament to the power of community, resilience, and the magic of compounding interest.
Our host, Rabah Rahil, brings his own unique perspective to the conversation. With a rich cultural background and a passion for community building, Rabah delves deep into Philip's story, drawing parallels and insights that resonate with listeners. From discussing the intricacies of community building to the challenges of scaling a business, this episode promises a deep dive into the world of entrepreneurship.
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
We explore Dave's unique ability to simplify complex systems and his journey from his early days to becoming a stalwart in the e-commerce world. 🌐
Dave, also known as Mr. Margins, shares his humorous yet insightful story of his early entrepreneurial venture selling cheap prom dresses online. Learn about the challenges he faced, the lessons he learned, and how he navigated the e-commerce landscape. 🛍️
Don't forget to subscribe for more episodes!
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
Welcome to another episode of 'You're not your ROAS' with Jimmy Kim.
Today, we're diving deep into the world of Return On Ad Spend (ROAS) and why it's more than just a metric.
Jimmy brings a wealth of knowledge and insights to the table.
Data-driven decisions are crucial in today's fast-paced digital world. But are we looking at the right data? We will explore the intricacies of ROAS, shedding light on overlooked metrics and strategies that can propel your brand to new heights.
But it's not all about numbers. It's about understanding the narrative behind those numbers and crafting a strategy that aligns with your brand's core values and vision.
Don't miss out on this enlightening conversation.
Don’t forget to subscribe and share to spread the knowledge!
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
Welcome to 'You're not your ROAS'! In this episode, we're joined by the brilliant Nick Harris. 🎙️
Nick Harris isn't just another marketer. With over a decade of experience, he's been at the forefront of some of the most groundbreaking campaigns in the industry. His accolades include transforming startups into market leaders and his unique approach to blending data with storytelling has set him apart. Nick's journey from a rookie marketer to a revered expert is nothing short of inspiring, and today, he's here to share his wisdom with us. 🌟
So, why should you tune in? This episode isn't just about numbers or metrics. It's about understanding the soul of marketing. Nick delves deep into why ROAS (Return On Ad Spend) shouldn't be the sole determinant of your marketing success. He emphasizes the importance of seeing beyond the numbers, of understanding the stories and emotions behind every campaign.
This episode is a treasure trove of insights, as Nick delves into why ROAS (Return On Ad Spend) shouldn't define your marketing success.
If you're looking for a fresh perspective on marketing metrics and the importance of storytelling, this is the episode for you.
Don't forget to subscribe for more data-heavy content! 📊📈
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world.
In this episode we're joined by Aaron Paul, a drummer, a marketer, and now a DTC maven. We dive deep into Aaron's incredible journey from Bahrain to Toronto, exploring the intricacies of affiliate marketing and the direct-to-consumer world. With over $200 million in affiliate revenue and partnerships with brands like Goli Nutrition and Chefs Plate, Aaron's insights are a goldmine for anyone looking to understand the DTC landscape.
Don't miss out on his unique perspective on scaling businesses, understanding consumer behavior, and the power of hard work.
Make sure to subscribe for more insights from industry leaders! 🔥🎙️
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com