32 episodes

Yours in Marketing is a weekly digital marketing podcast that is laser-focused on upping your marketing game.
Do you want to grow your business by learning proven marketing strategies? Or perhaps you're interested in hearing the stories behind some of the greatest brands out there?
The show provides tactics, strategies, ideas, and more to help in-house marketers and founders achieve marketing goals.
In other words, we want to help you rank higher for important keywords, improve your sales process, and get more qualified leads by implementing wisdom from digital marketing thought leaders.
Each episode features an interview with an influential marketer, discussing topics such as marketing strategies, conversion optimization, content marketing, video marketing, paid advertising, leadership, and SEO.
So whether you are a business owner, entrepreneur, wantrepreneur, marketing manager, or Uber driver, we challenge you to apply these lessons and tactics. You may just hear the one thing you've needed to take that next big leap.
Subscribe today! Your future self will thank you.

Yours in Marketing Directive Consulting

    • Marketing
    • 5.0, 15 Ratings

Yours in Marketing is a weekly digital marketing podcast that is laser-focused on upping your marketing game.
Do you want to grow your business by learning proven marketing strategies? Or perhaps you're interested in hearing the stories behind some of the greatest brands out there?
The show provides tactics, strategies, ideas, and more to help in-house marketers and founders achieve marketing goals.
In other words, we want to help you rank higher for important keywords, improve your sales process, and get more qualified leads by implementing wisdom from digital marketing thought leaders.
Each episode features an interview with an influential marketer, discussing topics such as marketing strategies, conversion optimization, content marketing, video marketing, paid advertising, leadership, and SEO.
So whether you are a business owner, entrepreneur, wantrepreneur, marketing manager, or Uber driver, we challenge you to apply these lessons and tactics. You may just hear the one thing you've needed to take that next big leap.
Subscribe today! Your future self will thank you.

    Dave Polykoff: Creating Content the Right Way

    Dave Polykoff: Creating Content the Right Way

    On this week's episode, I speak with Dave Polykoff, the CEO and Co-Founder of Presto Media, Zenpost, and ProWriter. Many companies are looking for ways to build out their content presence and just don't have the know-how. We discuss how companies should find and hire their writers, how you can write for humans and search engines at the same time, and the key concepts and tools to start blogging right now.

    • 52 min
    Kelly Glover: How to Get Booked on Podcasts

    Kelly Glover: How to Get Booked on Podcasts

    On this week's episode, I speak with Kelly Glover, the Founder of The Talent Squad.  We focus the show on podcasting, specifically addressing if you are a company or individual that is trying to get booked onto podcasts.  We talk about how to get booked on podcasts, the perfect elements for a "perfect" pitch, and how great podcasts grow their audience. Episode Highlights: Kelly's background in media and "talk show host" influence.Key differences between Australian and American schools.Internships that began to shape Kelly's career and her unique career path.Major differences between radio and podcasting.How the number of current podcasts affects the quality of content.The key factors for podcasting's rapid growth.Podcast's multi-faceted purposes and potential for even greater reach.Why you should "not" have a podcast.The 2 ways of approaching podcasting to be successful.The first step before attempting to pitch your brand.The key foundational elements to a great pitch.The "secret sauce" for getting a response from a pitch.The process for improving how you communicate your value.What should be on your "one-sheet" to peak the greatest interest?Key elements to have in your online press kit.How the ROI of podcasting stacks up vs. the ROI of a conference circuit.Strategies for preparing for your interview.Techniques for finding the "right" shows for you.The 1 strategy to take you to the "top tier" of pitches.Foundational steps to grow your podcast from "ground zero."Kelly's definition of "ROI" for podcasts.Key factors for shows attracting the right guests.Lessons to learn from podcasts that are growing well. 3 Key Points:Podcasting has been one of the fastest growing mediums in the last few years and companies are realizing it's incredible potential.You don't have to have a show to succeed and/or benefit from podcasts.Being successful in podcasting is knowing how to track ROI correctly and presenting yourself and your content effectively to the right audience. Quotes:“People are starting to realize that sometimes the audience isn't actually the target of a podcast, it can actually be the guest on a show.” – Kelly Glover“You need to think of it in a different, more than just as questions and answers with commercials." – Kelly Glover"Do you want to throw 1 party a year, or be a guest at 50 parties a year.” – Kelly Glover"No one really cares about the person unless you're a start in your field, they actually care about the content and what you're going to teach the audience." - Kelly Glover"Treat yourself as a brand and as a media expert, and then your opportunities will be more frequent and bigger." - Kelly Glover Resources Mentioned: The Talent SquadKelly Glover on LinkedIn

    • 53 min
    Tamara Yarovoy: How to Align Sales and Marketing

    Tamara Yarovoy: How to Align Sales and Marketing

    On this week's episode, I speak with Tamara Yarovoy, the Senior Digital Marketing Manager at Meltwater. She has an interesting story, being that she was originally from Serbia, and now living in the US. We talk about how college athletics prepared her for a career in marketing and how sales and marketing can align to achieve success. Episode Highlights: Tamara's background: from Serbia to the University of Wyoming for marketing.  Why marketing and not professional volleyball?Tamara's "first step" into marketing.Running a real estate venture, in Serbia, while in the US for college.Tamara's current role with Meltwater, goals, and contrast from previous roles.The importance of partnership in digital marketing.Creative vs. Technical marketing.Melding marketing and sales teams.The "Rule of 8" for the alignment strategy of marketing and sales.The challenges of having marketing and sales under one "umbrella."Minimal recommendations to achieve better alignment.Thought experiment: 4 problems of misalignment and solutions.Is the average salesperson better at marketing or the average marketer better at sales?Should marketers and salespeople become one?The #1 piece of advice for new marketers.Why athletes make great marketers.What's next for Tamara. 3 Key Points: It's important to have both the creative elements of marketing and the technical tools working together to build successful campaigns.Marketing and Sales need to be in alignment to have a successful customer strategy.Being willing to continually learn, adapt, and grow your skills is key to being a successful marketer. Quotes: “If both teams understood more of what the other did, it would certainly help.” – Tamara Yarovoy“Have a clear business strategy, where both marketing and sales can build strategies that align with the business." – Tamara Yarovoy"Be patient, try your best, don't give up, continue to learn, find a mentor, and don't be scared to explore.” – Tamara Yarovoy  Resources Mentioned:Meltwater WebsiteTamara Yarovoy on LinkedIn

    • 46 min
    Ross Simmonds: Content Strategy Doesn't Stop When You Hit Publish

    Ross Simmonds: Content Strategy Doesn't Stop When You Hit Publish

    On this week's episode, I speak with Ross Simonds, the CEO and Digital Marketing Strategist at Foundation Marketing. Ross is an extremely active entrepreneur and has numerous side projects including Hustle and Grind. We discuss why content strategy doesn't stop when you hit "publish", how distribution is a "game-changer" for any type of content, and the future of social media. Episode Highlights: Ross's current projects and ventures.Ross's background and journey into the marketing sphere.How blogging drives growth in building a brand.Biggest differences between building a brand now and when Ross first started.Game-changing content distribution tips for marketers.The time-frame for "optimal growth" after publishing content.Common misconceptions around content distribution.Examples of great content distribution strategies.The "Sherlock-Homeboy" effect.Advice for creating content to build a successful brand.The importance of experimentation in creating content.Key failures to learn from when creating content.Types of content that generate the greatest potential ROI.The hardest platform to currently have the biggest impact.The next "big thing" in social media.Podcasting: a strategic platform for the future.Predictions on fading social media platforms.Video: The future of content for all channelsSteps to take for landing speaking engagements.Tips on creating great presentation topics.Keys to juggling multiple ventures at the same time.C.R.E.A.M: How things get done.Ross' "call-to-action" on content strategy. 3 Key Points: Distribution of content is just as important as the creation of content.Focusing on creating content that withstands the test of time.Listen and be aware of trends in social media and create and distribute content based on those trends. Quotes: "Oftentimes we get caught up in the idea that once we press publish on a piece of content I've succeeded... but in reality, that's when the livelihood of your article really begins." - Ross Simonds"Distribution is, without question, the most underrated element of the content marketing process." - Ross Simonds"If you are creating content that's reaching masses, you have the ability to shape the way that they view their world." - Ross Simonds"Spend as much time distributing your content as you did, creating it." - Ross Simonds Resources Mentioned: Ross Simonds WebsiteRoss Simonds on TwitterRoss’ “85 Distribution Tips” Guide

    • 50 min
    April Dunford: How to Perfectly Position Your Product

    April Dunford: How to Perfectly Position Your Product

    On this week's episode, I speak with April Dunford, the Founder and Chief Strategist for Ambient Strategy. She's been with a number of large companies and now doing her own consulting. We primarily discuss the idea of "positioning." We talk about what positioning is, how to find your product's position in the marketplace, and how positioning fits in with branding and go-to-market strategies. Episode Highlights: April's current primary focus and role in consulting.What is "positioning" and how do you know you have problems?April's background in Systems Design Engineering and unique reason why?April's first role in a startup, the requirements needed.The key learning points in strange career arcs between startups and large companies.The importance of creating the right environment for the right team.The impact of various positions on consulting work.The goal of positioning consulting.The core differences between "positioning" and "branding."Approaching the value proposition of a company unaware of positioning.How positioning and go-to-market strategy work together.Positioning on the book "Obviously Awesome."How to combat overthinking in marketing.The #1 call-to-action for new marketers.What's next for April. 3 Key Points:Positioning allows multiple departments of a company to be on the same page.The key to positioning is putting your greatest feature "right in the middle" so that everybody "gets it."The foundation of every marketing piece is positioning. Quotes:“Positioning done right...makes it so that everything you do in sales and marketing is that much easier.” – April Dunford“My job was to create the conditions to where my team could be successful." – April Dunford"Re-contextualizing your product changes all your assumptions about it.” – April Dunford"If your stuff didn't exist, what would they do?" - April Dunford"People get bored of their own tactics, but if they're working, why not just do more of that." - April Dunford Resources Mentioned: April Dunford's Website“Obviously Awesome” by April DunfordPositioning: The Battle for Your MindApril Dunford on TwitterApril Dunford on LinkedIn

    • 59 min
    Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadership

    Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadership

    On this week's episode, I speak with Joel Harrison, the Co-Founder and Editor-in-Chief of B2B.net. He's been in the B2B space for decades and really has much to share. We discuss the current state of B2B and what's important, the common thread between ABM, MarTech, and CX, and how to use thought leadership to build a trustworthy brand. Episode Highlights:Joel's background in urban planning and journey into marketing.  Joel's early years in journalism.How marketing got "onto the radar."The ideas and challenges of starting a media-based company.Journalism's effect on the product.What is the draw to B2B?The most challenging part of being Editor-in-Chief.The most challenging aspect of being an Entrepreneur.Key efforts B2B leaders should be involved in, to positively affect their business.The Journey every marketer should go on.Key tactics for building your thought leadership.Other key tactics to build a loyal following.What is ABM?ABM model: different types and processes.The common thread between ABM, MarTech, and CXThe Rise of behavioral economicsBecoming a trusted brand in B2BWhere in-house and B2B marketers "fall short." 3 Key Points:Being an entrepreneur is both challenging and rewarding, but totally worth the effort.It's critical to become the authority in your space to build your following.To build your brand and become a trusted source in your industry you must be authentic and be yourself. Tweetable Quotes:“We're only here once, and if you don't do this, it's not a rehearsal.” – Joel Harrison“It's about exposure therapy, just about putting yourself out there and starting small." – Joel Harrison"If you can speak authoritatively and clearly, representing the organization, then you will be taken seriously.” – Joel Harrison“Having gray hairs helps" – Joel Harrison Resources Mentioned:B2B.net WebsiteThinking Fast and Slow by Daniel KahnemanJoel Harrison on LinkedIn and Twitter

    • 44 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

AKJP907 ,

The Best Business & Marketing Podcast

Every marketer should give Yours In Marketing a listen. You’ll not only hear interesting stories about B2B marketing from industry leaders, but you will get actionable insights about SEO, PPC, and all the other intricacies of marketing. As of this review, they’re pushing out one episode a week. It’s perfect for when you’re commuting, at work, or simply doing the day to day life responsibilities like walking your dog.

Shoutout to Directive Consulting and all the great people pushing out awesome content.

Mija11Mija ,

Awesome Marketing Advice

They take a fun approach to the interviews and the info is great. Definitely recommend for anyone in B2B marketing.

Belieber101jb ,

Actionable Advice and Entertaining

Yours in Marketing is a breath of fresh air! It’s full of real-life advice for B2B marketers and also is entertaining to listen to as I’m driving.

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