YouTube and Video Ads | PPC Town Hall 12

Our panelists this week are:

• Cory Henke, Founder of Variable Media
• Joe Martinez, Director of Client Strategy for Clix Marketing

The main topic this week is YouTube and video ads. We discuss:

• Is YouTube really cheap? What can we expect
• Ad formats on YouTube
• YouTube Video Builder Beta
• How to use YouTube Video Builder
• Location, Call-to-action and Sitelink extensions for YouTube ads
• Customer targeting tricks for YouTube ads
• TrueView Shopping ads
• How YouTube can help your non-video campaigns in Google Ads
• YouTube Lead Form Ads
• YouTube Select: Target views on television screens
• Shopping Ads on YouTube

Watch the full video episode here: https://www.youtube.com/watch?v=fzFCMDXoAD0