36 min
YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV - By Proving Its Ads Deliver Tangible Business Results Next in Media
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- Marketing
YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly - just like they do in digital. Weinstein also delves into the viewership trends YouTube has experienced since the Covid 19 crisis, including how more viewers are watching YouTube on smart TVs.
Produced by Kenya Hayes
YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly - just like they do in digital. Weinstein also delves into the viewership trends YouTube has experienced since the Covid 19 crisis, including how more viewers are watching YouTube on smart TVs.
Produced by Kenya Hayes
36 min