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You're listening to an episode of The Science of Scaling — a show where host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.

If you like what you hear, search for The Science of Scaling in your favorite podcast app — like the one you're using right now!

About The Episode:
After a decade spent in marketing, Mike Weir now runs the G2 sales teams. And he has his time spent as a CMO to thank for all his CRO success.
Host Mark Roberge is joined by Mike Weir (CRO, G2) to discuss how Mike went from being a marketer to a full-fledged sales leader and what we can all learn from him. In this episode learn more about:

The biggest impact on sales and marketing alignment in the go-to-market motion

The importance of measuring the efficiency of different channels

How to be more specific and de-risk the ideal customer profile

Investing in your team to reach their full potential

How to hire strategic sales leaders