Attraction and destination marketers explore the unique marketing challenges, successful tactics and emerging trends with host Whitney Hahn. Learn smart ways to engage guests and leverage technology while avoiding marketing pitfalls and shaking old habits.
Each 25-30 minute episode features top marketing officers, PR specialists, tourism promoters and more, from places like Dollywood, The Newseum, The Public Theater, the Downtown Denver Partnership and Discover Lehigh Valley.
Brought to you by the video marketers at Digital Bard. Clarify your goals, create the wow and become a guest magnet with Zesty Video Marketing. Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.
The National Aquarium in Baltimore dives into a mission-driven campaign.
The National Aquarium uses mission-driven messaging to align pwned and paid marketing efforts.
Destination Innovate argues for smarter, more personal integrated marketing.
Customer journey maps out are just one way Destination Innovate approaches integrated marketing.
Lyon Distilling's "turn ons and turn offs" of marketing
Jaime Windon tells us how Lyon Distilling succeeds with a very "anti-forced marketing" perspective.
Baltimore Rent-A-Tour boosts business through networking and community envolvement
Whitney Hahn is joined by Chris Riehl of Baltimore Rent-A-Tour as they discuss how to boost business through community visibility, and how tourism boosts economic development.
How to Get Noticed By the Media (Panel Discussion)
TV, radio, newspaper and magazine insiders tell you exactly what to to (and what to avoid) when attempting to get noticed by the media.
MATPRA unifies regional DMOs & empowers tourism public relations
The Mid-Atlantic Tourism Public Relations Alliance connects and unifies DMOs from 5 states and Washington, DC and empowers tourism public relations in the region.
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Top Rate Marketing Resource
I was extremely fortunate to have had the opportunity to work with Whitney and her team at Digital Bard. It’s was great to speak with someone who truly understands marketing and to be able to share with her listeners what has worked for our clients. At appx 30 minutes each, it’s worth the time to listen to few of these extremely digestible episodes that feature top producers in the tourism industry.
As a participant in the Zesty Marketing Podcast, I had a wonderful experience! I love that the Digital Bard is able to pull from real experiences utilizing local small businesses as their focus. It give the listener more connection to the content and also real advice with actual lessons learned and applicable ideas.
LOVE Digital Bard's Zesty Marketing Podcast!
Being a resident of Frederick, Maryland, I've known Whitney Hahn's voice from way back when she was a radio DJ, as well as her TV show at the Catoctin Zoo. Her professionalism shines through on her Zesty Marketing Podcast as she interviews experts in the field of leisure & entertainment marketing. As a hyperlocal & lifestyle blogger, I've learned new tips in my field as a social media influencer & collaborating with potential sponsors. Can't wait for more episodes!