24 episodes

Zipcast is a podcast about business texting. Tune in to hear Zipwhip CMO Scott Heimes interview employees, customers and industry thought leaders to uncover effective text messaging marketing strategies and reveal the latest and greatest texting technologies.

Zipcast Zipwhip

    • Technology
    • 5.0, 5 Ratings

Zipcast is a podcast about business texting. Tune in to hear Zipwhip CMO Scott Heimes interview employees, customers and industry thought leaders to uncover effective text messaging marketing strategies and reveal the latest and greatest texting technologies.

    How Home Improvement Franchises Use Texting (ft. Handyman Connection) 

    How Home Improvement Franchises Use Texting (ft. Handyman Connection) 

    Why would a home improvement franchise use texting? Ask Marci Kleinsasser, Vice President of Marketing at Handyman Connection. The text volume of their 65 franchise locations has seen tremendous growth in a matter of months, saving time and money and increasing customer satisfaction. Hear the details of Handyman's business texting use cases and best practices across their franchise system. 

    • 18 min
    Texting for Small Business

    Texting for Small Business

    Small businesses in almost every type of industry are benefiting from texting their customers—in real estate, fitness, insurance, pet care, education, home services and countless others. Adam Anderson, VP of revenue marketing at Zipwhip, returns to the Zipcast to explain how small businesses can leverage texting to drive growth and improve customer satisfaction.  

    • 17 min
    How Supply Companies Use Business Texting (ft. Wittichen Supply)

    How Supply Companies Use Business Texting (ft. Wittichen Supply)

    The Wittichen Supply Company implemented business texting to complement their ERP and help drive HVAC sales. Hear the specific ways Wittichen uses texting for business and how texting was instrumental in their response to the coronavirus crisis.

    • 21 min
    COVID-19 Insights for Business with CEO John Lauer

    COVID-19 Insights for Business with CEO John Lauer

    How are consumers behaviors changing as a result of the COVID-19 pandemic? How can businesses adjust, according to this new reality? Zipwhip recently commissioned a survey of 1,000 people across three states that have been hit hardest by COVID-19. Today, we comb through the results of the report with Zipwhip CEO, John Lauer. 

    • 11 min
    Bonin Bough: Texting Customers During the Coronavirus Crisis and Beyond

    Bonin Bough: Texting Customers During the Coronavirus Crisis and Beyond

    Today: Bonin Bough, a world-renowned marketing strategist, investor, texting aficionado and author of “Txt Me: Your Phone Has Changed Your Life.” Just as the coronavirus crisis began intensifying in late March, we chatted about all things texting, including texting customers during the crisis we’re in today.

    • 36 min
    Leveraging Business Texting for Staffing (ft. Premier Employee Solutions)

    Leveraging Business Texting for Staffing (ft. Premier Employee Solutions)

    Today we chat with a successful staffing company to learn about their business texting program and how it's changed the way they recruit candidates. Zipwhip traveled to Utah to visit the corporate office of Premier Employee Solutions, one of the largest staffing companies in North America, providing clients with thousands of temporary staff every month. We speak with Riley Snell, Premier's vice president of digital innovation.

    • 13 min

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