Zur Lage der B2B E-Commerce Nation

• https://www.gartner.com/en/sales/trends/future-of-sales
• Currently, only around 10% of digital B2B sales are processed via eProcurement platforms. However, this sector has been experiencing consistent growth, with transaction volumes increasing by around 15% annually, particularly since the COVID-19 pandemic. This surge reflects the broader shift toward digital channels in B2B sales, driven by the need for more efficient and automated procurement processes. The rapid adoption of digital tools in procurement, such as e-catalogues and advanced analytics, has been a key factor in this growth
• https://www.digitalcommerce360.com/2024/01/30/b2b-digital-sales-grow-total-2023/
• https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/three-new-mandates-for-capturing-a-digital-transformations-full-value
• https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/survey-global-b2b-decision-maker-response-to-covid-19-crisis

Patrick ist Gründer der Netzdirektion, einer der ältesten Boutique-Agenturen im B2B-E-Commerce. Jetzt spricht er jeden Monat mit Tech-Redakteurin Kathi Zegers über die aktuellen Themen der Branche, die Herausforderungen für den Mittelstand und modernes Unternehmertum abseits von Buzzwords.