Business of Design ® | Interior Designers, Decorators, Architects & Landscapers Kimberley Seldon

Many design business owners dislike accounting so much, they avoid it. But this avoidance negatively impacts your ability to perform at your best. By reimagining how financial data is communicated and simplifying the tasks, you can make accounting engaging and accessible. You can be more profitable with very little extra effort.

In this episode we learn:
- partner with an accounting/finance resource that engages on your level
- know (and I mean really know) what is the thing that is most important thing you want to achieve in your life, and how is your business going to help you achieve it
- 3-5 KPIs (Key Performance Indicators) can tell you the health of your business
- stop (solely) relying on your gut and intuition to run your business
- data driven decision making increases the likelihood of an improved outcome by 3x

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Kimberley shares some random thoughts from recent coaching calls and client projects. See if you can relate.

In this episode we learn:
- be like Taylor and make a bold change
- good stands in the way of great
- no contract will protect you if you don’t follow the rules
- you are the expert, direct clients to spend money in a way that will bring them the best value

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

The principles of storytelling, staying creative, and coming up with ideas are universal and can be applied across various domains, including marketing for interior design professionals.

In this episode we learn:
- storytelling can help you sell your projects and market your services
- marketing, at its core, is storytelling
- creatives must offer clients a vision, an experience
- methods to stay creative and come up with new ideas

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Designing for the future takes a multi layered approach that includes not just sustainability, but also circular and regenerative design principles. At every stage of the project, it’s worthwhile to consider how you can honor the planet and stay in alignment with your own values.

In this episode we learn:
- choose products that give back to the earth, made of recycled or biodegradable materials
- choose textiles that are certified organic
- choose deconstruction instead of demolition
- use multiple bins on site to sort into donate, sell, or landfill
- repaint, refinish, repurpose, redesign

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Why does it seem like you’re either drowning in opportunity or getting hit from behind by closing doors? Design professional, and BOD™ devotee, Jameelah Watkins-Mallett says there is an art to getting abundance in your life. And, it’s important to be discerning about what you will say yes to.

In this episode we learn:
- how small yeses turn into the big yes
- when it’s time to say no
- why it’s important to stand in your power, from your first project
- consider setting a minimum for your design fees

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

The journey to a dream career is frequently a winding path. That’s true for many of us, and it certainly describes the journey of designer Denean Jackson. Hear how she launched her business as a staging professional and then followed her heart to a niche in kitchen and bath design. Every year gets better, and there are big plans ahead for Denean.

In this episode we learn:
- self-assessment is an important tool
- reflect on your strengths, weaknesses, passions, and areas of expertise
- identify what sets you apart from others in the industry
- explore the current trends, demands, and gaps in the design market
- understand the needs and preferences of your target audience
- gather feedback from past clients to understand what they appreciated most about your services
- don’t be afraid to experiment and try out various specializations within interior design
- continue to learn through workshops, courses, and industry publications

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast