Ep. 38: To Discount or Not to Discount? Pricing Strategies for New Designers

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In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you’re just starting out, or should you offer discounts (or even freebies) to get your foot in the door? It’s a tricky balance, especially when you’re eager to build your client base and establish trust.

Pricing List: https://4thecreatives.com/pricing/

Key takeaways include:

• Finding the Sweet Spot Between Value and Discounts: Learn how to price your services to attract clients while also honoring the value of your work. I’ll share insights on why a modest discount can incentivize new clients, but giving away services for free might do more harm than good.
• Leveraging the “Costco Effect”: Discover how to apply strategies from retail giants like Costco, who use samples and discounts to build trust and win lifelong customers, without devaluing your services.
• Tiered Pricing and Starter Packages: Tips on creating packages that offer extra value without overwhelming clients. This approach can help clients feel more comfortable investing, especially when they’re unfamiliar with your work.
• Avoiding the “Exposure Trap”: Learn why working for “exposure” or heavily discounting your work can backfire—and how to set boundaries with clients who may try to take advantage.
• Playing the Long Game: Why it’s essential to be patient and build your portfolio and reputation over time. I’ll share advice on how to maintain professionalism and stick to your pricing goals as you gain experience and grow your business.

If you’re a new designer or freelancer wondering how to set fair, competitive prices that still attract clients, this episode will help you find a balanced approach. It’s all about building trust with your clients, valuing your work, and growing your business with confidence.

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