Episode 24: Is use of neuroscience in luxury retail a trend to last? with Iris von Arnim and Deloitte's Neuroscience Institute Luxury On Air

Neuroscience in luxury retail?
Valentin von Arnim, General Manager of Iris von Arnim a Germany-based luxury knitwear brand and Caroline Grauel, of Deloitte Neuroscience Institute join Karine Szegedi to discuss how to leverage neuroscience by measuring unconscious motivations and decision-making processes of customers engaging with luxury retail brands.
Guests
Iris von Arnim Caroline Graeul Host
Karine Szegedi Resources
Deloitte Neuroscience Institute website Deloitte's Luxury on Air website