39 episodes
NACMA PODCAST NACMAnews
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- Business
Check out the various NACMA episodes created by different Committee's serving the NACMA membership.
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2023-24 NACMA Academy: February Session
How to Approach Summer Internship/Career Searching
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2023-24 NACMA Academy: March Session
Job Interviews 101: What to expect and how to prepare
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How to Get More Engaged in Sponsorship Activations
Improving your relationship between your multimedia rights holder and your marketing staff.
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Protecting Your Institutional Brand: Name, Image, & Likeness and Collaboration
How to work cohesively across campus when utilizing
the institutional brand and I.P. while keeping "up to date" on all
the changes that continue to come our way with name, image, and likeness! -
Driving Revenue Through Digital Platforms
Experts in the college athletics digital space share best practices and various ways they try to maximize revenue through email, social media (paid & organic), website, SMS and mobile app on their respective campuses.
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Working with Coaches and Admin on Engaging with External Non-Profits and Community Initiatives/Groups
o Hosts
Lala Kekuewa, Assistant Director of Marketing Strategy & Fan Experience – University of Maryland
Ricky Zum Mallen, Associate Athletic Director for Marketing & Promotions – University of Colorado
o Guests
Rachel Ripken, Assistant Athletic Director for Community Outreach – University of Colorado
Brian Kubasik, Director of Operations for One Maryland Collective – Blueprint
Alex Lais, Associate Athletic Director for Fan Engagement & Revenue Generation – Northern Arizona University