106 episodes

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.


This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

Skip the Queue Rubber Cheese

    • Business

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.


This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

    A surprise election, a dip in the sea, and all the glass cases in the world

    A surprise election, a dip in the sea, and all the glass cases in the world

    Today's episode is hosted by Oz Austwick, the Head of Commercial at Rubber Cheese, and he’s joined by Paul Marden, Rubber Cheese’s CEO.

    It's been a busy few weeks in the visitor attraction industry and the world at large. So in today's episode we take some time to talk about what's happened, including the recent M+H Show, the upcoming election, the Family Friendly Museum Awards, and of course, the Rubber Cheese Visitor Attraction Website Survey.

    • 40 min
    How the 2024 Visitor Attraction survey is different, and a new face at Rubber Cheese

    How the 2024 Visitor Attraction survey is different, and a new face at Rubber Cheese

    On today's episode, I'm joined by my new co host, Oz Austwick, the Head of Commercial at Rubber Cheese. Following the success of the Rubber Cheese Visitor Attraction Website Survey in 2022 and 2023, we look back at how the previous data has stories still to be told and look forward to what the 2024 survey has to offer.

    • 33 min
    Data driven social media at the Royal Institution

    Data driven social media at the Royal Institution

    In this episode I’m joined by Steven Franklin the Social Media Manager at the Royal Institution. Steven has seen some phenomenal increases in subscribers and engagement whilst managing the organisation’s social media, which as we’ll find out is pivotal to the role the RI has in science communication.

    • 47 min
    Understanding Sustainability Reporting

    Understanding Sustainability Reporting

    On today’s episode I’m joined by Polly Buckland the Owner Founder of The Typeface Group, a BCorp Communications Agency and Design studio based in Hampshire.

    The climate emergency is a subject that is gaining traction. The changes to our climate are palpable, and finding ways to reduce our carbon footprint and impact on the planet is front and centre for many people that visit attractions. People are making mindful decisions about where to spend their time and money, to have as little impact as possible – but at the same time people still want to enjoy experiences. There are many attractions that understand this and are working to reduce their impact, and communicate this clearly to potential guests. So I’m going to be talking to Polly about how you can measure, and communicate the sustainability of your attraction.

    • 36 min
    Kelly's final episode

    Kelly's final episode

    On today’s episode I’m joined by my co-host Kelly Molson, Founder of Rubber Cheese, as well as a group of returning guests of the podcast.

    This is Kelly’s last episode as the host of Skip the Queue as she is leaving Rubber Cheese after 21 years at the agency. Today we’ll be turning the tables on Kelly as the guests ask her the ice breaker questions. We’ll also be looking back at the impact the podcast has had, as some of our guests share their experiences of appearing on the podcast.

    • 41 min
    What does it take to be a truly family friendly museum?

    What does it take to be a truly family friendly museum?

    On today’s episode I’m joined by my co-host, Paul Marden, CEO of Rubber Cheese.
    We’re speaking with Alison Bowyer, Executive Director of Kids in Museums and Jenny Hill, Lead Museums Curator at Craven Museum.

    It’s almost a Kids in Museums takeover as Paul is one of their amazing trustees.
    Today we’re finding out what it takes to be a truly family friendly museum, why it’s important for you to engage with the Kids in Museums manifesto, and how you can enter the awards this year.

    • 48 min

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