53 min
162: 3 Things I Wish Small Business Owners Knew About their Marketing The Found Podcast with Molly Knuth
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- Entrepreneurship
This might be the most actionable, helpful episode of The Found Podcast I’ve ever released. Not kidding.
In today’s episode, we dive in to the three things I wish all small business owners knew about marketing in order to get people to take action. And I don’t tell you to adopt any short-term trends or spend a bajillion dollars to do it.
Nope, we focus on three key components:
People do business with people You choose the trends, don’t let the trends choose you Everyone has a story to tell
In each of these components we drill down further to help you create a marketing strategy that fits you, your audience, and your business, and we use examples to help you take action just in time for summer.
This episode also comes with plenty of resources, so be sure to tap the links below to access my 100 Story Starters downloadable tool and the slide deck that accompanies this information.
And if you want the help of a strategic marketing expert to walk through this process on behalf of your business, reach out at molly@mollyknuthmedia.com to discuss a 1:1 Strategy Session to give you a clear plan for your 2024 marketing.
Timestamps
2:27: 3 takeaways I want you to have from the episode
3:25 Meet the host, Molly Knuth
8:45 How my eyes opened to social media marketing as a teacher
11:55 People do business with people
14:15 How to approach your marketing in the summer months
16:59 Attract - the first phase of the marketing flywheel
19:13 Nurture - the second phase of the marketing flywheel
21:25 Serve - the third phase of the marketing flywheel
24:45 Choosing your marketing avenues for each part of the flywheel
27:34 Concrete examples of businesses using a marketing flywheel
37:39 Everyone has a story to tell and formatting your marketing content for your audience
38:32 Set a goal
38:44 Develop your serve marketing assets first
39:34 Developing your nuture sequence
39:56 Developing your attract assets using the SEEN model
Links
100 Story Starter Download SEEN Slideshow Amanda Hofman episode about merch Strategy Session Discovery Call link
This might be the most actionable, helpful episode of The Found Podcast I’ve ever released. Not kidding.
In today’s episode, we dive in to the three things I wish all small business owners knew about marketing in order to get people to take action. And I don’t tell you to adopt any short-term trends or spend a bajillion dollars to do it.
Nope, we focus on three key components:
People do business with people You choose the trends, don’t let the trends choose you Everyone has a story to tell
In each of these components we drill down further to help you create a marketing strategy that fits you, your audience, and your business, and we use examples to help you take action just in time for summer.
This episode also comes with plenty of resources, so be sure to tap the links below to access my 100 Story Starters downloadable tool and the slide deck that accompanies this information.
And if you want the help of a strategic marketing expert to walk through this process on behalf of your business, reach out at molly@mollyknuthmedia.com to discuss a 1:1 Strategy Session to give you a clear plan for your 2024 marketing.
Timestamps
2:27: 3 takeaways I want you to have from the episode
3:25 Meet the host, Molly Knuth
8:45 How my eyes opened to social media marketing as a teacher
11:55 People do business with people
14:15 How to approach your marketing in the summer months
16:59 Attract - the first phase of the marketing flywheel
19:13 Nurture - the second phase of the marketing flywheel
21:25 Serve - the third phase of the marketing flywheel
24:45 Choosing your marketing avenues for each part of the flywheel
27:34 Concrete examples of businesses using a marketing flywheel
37:39 Everyone has a story to tell and formatting your marketing content for your audience
38:32 Set a goal
38:44 Develop your serve marketing assets first
39:34 Developing your nuture sequence
39:56 Developing your attract assets using the SEEN model
Links
100 Story Starter Download SEEN Slideshow Amanda Hofman episode about merch Strategy Session Discovery Call link
53 min