Make Each Click Count Hosted By Andy Splichal Andy Splichal

Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models.
In this episode, Zabe and Rameet share their journey from bootstrapping their company to working with major clients like JCPenney, achieving remarkable increases in cart creation and revenue. They discuss the nuances of their technology, which goes beyond traditional exit intent methods to deliver personalized, real-time engagement that enhances customer experience and maximizes profitability. We also delve into their approach to privacy, the onboarding process, and the significant impact of AI advancements.
Stay tuned as we explore how Metrical is making each click count in the world of e-commerce.
Learn more:
Zabe's LinkedIn
Rameet's LinkedIn
Metrical website
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance.
Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business. 
Going beyond the subject of clarity, Craig discusses the 5 sources of power and how these sources can be used to substantially grow your business.
About Craig Valine:
Over the past 25+ years, Craig has helped hundreds of businesses reach their goals in the fastest time possible by revealing to them, what he calls, "hidden" marketing assets and overlooked opportunities for profit that lie dormant within their business. His passion is in helping you reach your business goals without you having to spend a lot more on marketing & advertising.
Episode Action Items:
You can reach Craig Valine connect with Craig and his EMP Alliance Membership at http://empalliance.com/ or contact him via email at craig@empresults.com
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed.
Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring some of his valuable insights and strategies that can benefit both established and new Amazon sellers. From listing optimization and niche finding to leveraging AI and sourcing products, this episode is packed with actionable information.
Whether you're just starting out or looking to scale your existing business, you won't want to miss this. So, let's jump right into it!
Learn more:
Growth Audit page
LinkedIn
Website
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards.
In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with the list of the 10 worst offenders of 2021.
Are you sick and tired of businesses poor treatment of its customers? Michael sure has and it is why Broken Windows has become a movement that says we are sick and tired of being treated poorly and we are not going to take it anymore.
Little details matter and matter a lot in business that is the premise of the Broken Windows movement. Learn from mistakes of today's biggest Broken Windows' offenders and how you can use their broken windows to improve your business in a series of stories like only Michael can relate.
Each company has the same issues each that involved not caring for its customers. Make sure your business is not guilty of the same sin if you want to grow in 2022.
Episode Action Items:
You can find Michael Levine's best-selling book, Broken Windows, Broken Business How Small Remedies Reap Big Rewards at Amazon or read his full bio on his website at https://www.michaellevinemedia.com.

 

Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart.
Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a remarkable feat compared to the industry standard of 2%.
Abis explores their company's innovative use of technology, including AI for review validation and strategic tools for converting offline customers to engaged online communities. Learn how they provide flexible solutions like landing page builders and partnerships with big retailers to boost your product launches. Plus, Abis shares his journey from affiliate marketing to leading a company that offers cutting-edge e-commerce solutions.
Whether you’re a brand looking to enhance your online presence or get ahead with the latest review strategies, this episode is packed with insights you won’t want to miss. Stay tuned as we dive into the future of e-commerce and the power of user-generated content! And remember your reviews matter—help us continue to grow by sharing your feedback!
Learn more:
LinkedIn
Website
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries.
In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses can strategically boost their organic search rankings.
Get ready to uncover practical insights that could transform your digital presence and drive significant growth for your brand. Join us as we navigate the nuances of SEO and learn how to make each click count!
Learn more:
LinkedIn
ClickSlice
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.