NAKED VOICE NAKEDHEALTH and NKD

The benefit of the NAKED crews' experience (aka age) is it allows us to look back and reflect on a few decades of healthcare creativity.

Do we think it's got more creative over recent times or less? Any campaigns and agencies from 'back then' really stand out - and what about now in recent times? Will AI make the future more or less creative?

We chat about all these things and more - tell us what you think - has healthcare advertising got more creative or less?

In this week’s episode, we talk to Vinny Mesolella, Associate Director, HCP and Digital Marketing for Mayne Pharma, based in North Carolina.

We chat to Vinny about his fascinating journey from graduating in journalism and being interested in pursuing a career in creative writing to leaving journalism after an internship at The Boston Global and joining a small independent advertising agency, working on fmcg accounts like Subway. Vin them moved to NYC to another independent agency, working on luxury brands like Diesel and Tag Heuer  - during the early days of the digital and social revolution.

From here, Vin joined the IPG network and eventually ended up working with big pharma clients including Bayer, Novartis and Gilead.

Following the pandemic, Vinny moved back to North Carolina and subsequently joined the female health division of Mayne Pharma.

 Listen to Vin chat to us about:

- His move from fmcg into pharma and how like many people this is sometimes an accidental transition

- How pharma compares to fmcg work

- Best and worse aspects of agency and client life

- What surprised him the most making the move from agency to client side

In this week’s episode, the NKD crew chat candidly about the things they do to switch off from what can be quite a stressful day-job, or things they do that helps flex the creative muscles and help with the day-job.

Extracurricular activities include reading up on history and politics, music, men’s health and comedy.

Amazed at how the right piece of music can enhance or even transform a piece of film?

Ever wondered about the process? What comes first? Do the composers sit in front of the storyboard or the early film rushes? How long does the process take?

About a year ago, NAKEDHEALTH was asked to develop a film for one of our clients - to show their commitment to late-stage blood cancer. After excellent collaboration between agency, client, director/producer and, critically, music composer, the film was released and shortlisted at this year's PM Society Awards. The bespoke music created for what was essentially a silent movie, really brough the film to life and added so much emotion. So, this week we chat to the composer Felix Ratigan, of TJF Productions as well as Laurie Castelli, the film director and founder of Castelli & Co Productions. Listen to the process we went through - from supplying a known reference song to capture the pace and emotion, to how we ended up with the final composition, which is truly one of the best pieces of composed music we have used in a film.

As a global agency the NKD crew spend - and have spent over their long careers - a lot of time travelling. 

 So, bit of a different episode this week. We talk about some of the best and worst places we have visited with work - and some of the most memorable experiences
too. 

 If this episode doesn't give you any ideas for your next holiday, it may just raise a smile or two - and remind us all how fortunate we are getting to see so much of the world with work. 

 

Following on from our spoof April 1st podcast, NAKEDHEALTH have most certainly NOT been acquired and fully run by Abby Ironside (AI). The team are alive and well and chat about some of their experiences and views on AI. Which roles could AI replace? Which roles is AI unlikely to replace? Will AI make things better for agencies and clients?